Black Friday Statistics (37 Interesting Facts, Trends + Statistics)

Black Friday is easily one of the most popular days of the year for shopping and getting great deals, but have you been looking for some interesting facts and trends about Black Friday?

If so, continue reading below to learn some of the top Black Friday statistics and facts, and I’ll share everything I’ve discovered while researching this topic!

Black Friday Statistics In [currentyear]

1. 88 Million Americans Shopped Online During Black Friday 2021

An interesting Black Friday statistic we wanted to share with you is that during Black Friday in 2021, 88 million Americans were shopping online.

However, in-store Black Friday crowds did make a comeback in 2021, but the fact that 88 million people still shopped online means it was a huge success.

2. $430 Was Spent on Average During Black Friday 2021

On average, consumers spent about $430 during Black Friday 2021, which is a fairly low amount considering the number of deals and discounts within a variety of categories.

3. Millennials Spent the Most Money During Black Friday 2020

An interesting statistic about Black Friday is that millennials spent the most money during Black Friday 2020 with an average of $851.79 spent.

In contrast, Generation X spent about $679.18 and Generation Z spent about $594.96 on average.

4. 24% Was the Average Savings on Black Friday

On Black Friday 2021, sales weren’t nearly as good as in previous years and the average savings was only 24%.

For example, electronics were only discounted by 11.8% on average compared to Black Friday 2020 where it was discounted by 26%.

Also, sporting goods had a discount of 8.4% in 2021 whereas, in 2020, the discounts were about 18% on average.

5. 60% of People Didn’t Want to Deal With the In-Store Black Friday Crowds

One of the biggest reasons why people didn’t want to shop in stores during Black Friday 2020 was because they didn’t want to deal with the crowds, which was the top reason with 60%.

6. Amazon Accounted for 17.7% of Sales in 2021

During Black Friday 2021, Amazon accounted for about 17.7% of all sales, which makes it the top Black Friday retailer for two years in a row.

However, retailers such as Target also did very well during Black Friday 2021, but still couldn’t beat out the huge online eCommerce retailer Amazon.

7. 43% of Sales Came From Mobile Devices

A trend we are seeing with Black Friday is that mobile devices are becoming the way to shop, with almost 43% of sales coming from mobile devices.

Also, this is an increase of about 2% from 2020 Black Friday, and we’re going to see this number continue to rise over the next several years.

8. Online Black Friday Sales Topped $8.9 Billion

During Black Friday 2021, online Black Friday sales topped $8.9 billion, which is a little less than in 2020 when it hit about $9 billion.

Furthermore, issues with the supply chain had quite a bit to do with this, and some retailers offered deals well before Black Friday to lure shoppers as early as October.

9. 19% Increase Year to Year for In-Store Black Friday Crowds

Black Friday crowds have continued to grow through the last several years with an average increase of about 19% from one year to the next, which is a trend that’ll likely continue.

10. 29% of Women Shopped During Black Friday

We all know that women are the primary shoppers during Black Friday, and 29% of women planned to shop during Black Friday, which is higher than the estimated 27% of men!

11. 2020 Black Friday Online Sales Reached $9.03 Billion

We mentioned that Black Friday 2021 topped $8.9 billion, but you might be surprised to learn that in 2020 the sales for Black Friday reached $9.03 billion, which is impressive!

12. 12 Deaths & 117 Injuries Occurred During Black Friday Between 2006 to 2018

Black Friday is known for being hectic with people lining up to run into stores to grab amazing deals, which has resulted in more than 12 deaths and 117 injuries from 2006 through 2018.

Therefore, we expect that more retailers are going to offer better online deals or spread out the Black Friday sales for the whole weekend to try to prevent more injuries and deaths.

13. Black Friday Revenue Was $188.2 Billion for 2020

During Black Friday 2020, the overall revenue was $188.2 billion, which is a fairly low number and likely could be attributed to people losing their jobs and having less disposable income.

14. Black Friday Revenue Was $886.7 Billion for 2021

Black Friday revenue rebounded in 2021 when the total revenue was $886.7 billion, and that was a huge increase from 2020’s Black Friday revenue.

Furthermore, this trend is likely to continue well into 2022 and 2023, as more retailers offer deals on Black Friday and we see more people utilizing deals and coupon apps or websites.

15. 155 Million People Shopped During Black Friday 2021

During Black Friday 2021, there were more than 155 million people who shopped during Black Friday, which includes both online and in-store shoppers!

16. 60% of Americans Shopped During Black Friday in 2019

During Black Friday 2019, around 60% of Americans were shopping, which is a fairly big percentage of the population and shows just how popular Black Friday has become!

17. 66.5 Million Americans Shopped In-Store During Black Friday 2021

Black Friday 2021 saw more than 66.5 million shoppers going in-store to purchase their gifts and find great deals, which is an increase from 2020 and shows a rebound for in-store shopping.

18. Black Friday 2021 Sales Were 23% Higher Than on Cyber Monday

An interesting trend for Black Friday 2021 is that sales were 23% higher than on Cyber Monday, which is the opposite of 2020 when Cyber Monday sales were 11% higher than Black Friday.

Furthermore, we could be seeing a shift back to Black Friday being the biggest shopping day of the year instead of Cyber Monday, but we will have to wait and see how it plays out.

19. Pickup Options Increased Retailer Revenue Over 50% During Black Friday

If a retailer had a pickup option available, it increased revenues by over 50%, which shows a trend in that people want the ability to pick up items in-store as opposed to being delivered.

20. 52% of Online Black Friday Shoppers During 2021 Were First-Time Brand Purchasers

Black Friday 2021 was a major shopping day with more than 52% of online Black Friday shoppers saying it was the first time they were purchasing products and brands.

For example, consumer electronics saw the highest number of first-time buyers with 89%, but it was also the lowest category with returning customers.

21. 41% of Consumer Electronics Were Out of Stock During Black Friday 2021

Supply shortages have been happening for a while now, and we saw this during Black Friday 2021 when 41% of all consumer electronics were out of stock.

Hopefully, this trend does not continue, but we expect that at least for the next year or two we are going to continue to see these supply shortages, especially with electronic items.

22. 58% of Black Friday Purchases Were Impulse Purchases

22. 58% of Black Friday Purchases Were Impulse Purchases

Impulse buys can happen to anyone at any time, but during Black Friday, 58% of purchases were impulse buys, which is a particularly high number.

23. People Viewed 8.54 Apparel Items While Shopping

Apparel items had the most products viewed when people were browsing during Black Friday 2021, with an average of 8.54 products viewed in that category.

24. People Viewed 5.28 Products During Black Friday on Average Per Category

On average, people looked at 5.28 products per category on Black Friday, with certain categories having a lower browsing average than others.

To illustrate, people who were shopping for electronics, sporting goods, and health and beauty items looked at fewer items because they already had a product in mind when browsing.

25. 70% of Shopify Orders During Black Friday 2021 Were Through Mobile Devices

More people than ever make purchases via their smartphones, and 70% of all Shopify orders during Black Friday came from mobile devices, which is up from 67% in 2020.

In contrast, during Black Friday 2021, Shopify only saw orders coming in from desktops 29% of the time.

26. 34% of People Between 35 and 44 Would Shop During Black Friday 2021

34% of people between the ages of 35 and 44 were going to go shopping on Black Friday in 2021.

Furthermore, only 24% aged between 25 to 34 were going to shop on Black Friday, which is a trend we didn’t see coming.

27. Toy Prices Were Lower During Black Friday 2021

While some items were not discounted as much during Black Friday 2021 as in years prior, toy prices were lower and there were more discounts.

For example, in 2020, toy prices and sales were only cut by 17%, but in 2021 that number increased to 22.4%, which is a trend we hope continues!

28. 17% Fewer Brands Offered Discounts During Black Friday 2021

During Black Friday 2021, we saw 17% fewer brands offering discounts compared to previous years, which is not a good sign for Black Friday if that trend continues.

However, one reason for this lack of discounts could be the supply shortages that have impacted millions of companies and industries.

29. 116.5 Million Black Friday Emails Occurred During 2020

One weird statistic about Black Friday is that during Black Friday 2020, more than 116.5 million emails were sent out, which is a crazy number to think about given we have text capabilities.

30. Online Shoppers Spend More Money on Gifts Than In-Store Shoppers

An interesting trend we are seeing with Black Friday is that those who shop online are likely to spend more money on gifts than consumers who shop in-store.

For example, around 27% of those shopping online spend about 90% of their budget on Black Friday gifts, whereas only 19.3% of in-store shoppers spend the same amount of their budget.

31. 49% Purchased Items During Black Friday Due to Free Shipping

Free shipping was the main reason that people decided to make a purchase online during Black Friday if they were hesitant shoppers, compared to just 42% mentioning free shipping in 2018.

32. High-Income Households Spent More on Black Friday

It shouldn’t be a surprising fact about Black Friday that households with a higher income spent more money on Black Friday.

For example, those making more than $120,0000 spent about $869.52 during Black Friday in 2021 with those making between $100,000 to $120,000 spending $689.44.

However, the households with an income under $20,000 only spent about $447.86 during Black Friday 2020.

33. 60% of In-Store Black Friday Purchases Were Made With Debit Cards

Debit cards were the most popular method of payment for in-store Black Friday purchases during 2020, accounting for about 60%, with credit cards a close second at 54.3%.

34. 40% of In-Store Black Friday Purchases During 2020 Were Jewelry

Jewelry was one of the biggest sellers during Black Friday 2020 with jewelry accounting for about 40% of all in-store purchases and 30% of online purchases.

35. Black Friday 2021 Was the Best Time to Purchase Bedding & Furniture

During Black Friday 2021, it was a good time to purchase furniture and bedding items, but it also was a good time to purchase home improvement items and tools.

Therefore, when you think of Black Friday, you might think it’s the best time to purchase electronics, but there are several other great finds in multiple categories!

36. Top Purchases During Black Friday 2021 Include Nintendo Switch & Barbie

Black Friday 2021 was a popular time to purchase items such as Barbie, Nintendo Switch, and the Oculus VR system.

37. Walmart’s Most Popular Black Friday Item Were TVs

Televisions remained one of the biggest sellers for Walmart during Black Friday 2021, including televisions from Philips and Samsung.

What Percentage of People Shop on Black Friday?

During Black Friday 2020, it was estimated that 36% of Americans were going to shop, which is about the same number as in 2019, but down one point from 37% in 2018.

Is Cyber Monday or Black Friday More Popular?

Cyber Monday previously was more popular than Black Friday, but during Black Friday 2021, we saw a reversal with Black Friday overtaking Cyber Monday.

However, both days are incredibly popular and it can vary from year to year on which day is more popular for shoppers depending on deals and other factors.


Several Black Friday statistics that are interesting include the fact that 88 million Americans chose to shop online during Black Friday 2021, and $430 was spent on average per person.

Additionally, 70% of all Shopify orders during Black Friday 2021 were on mobile devices, and 49% of all online shoppers cited free shipping as the main reason to make a purchase.

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Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

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