Cyber Monday is a day where you’ll find all kinds of deals online, but do you know much about Cyber Monday trends and statistics? Have you been looking for more facts about Cyber Monday?
Well, I’ve been looking into Cyber Monday statistics and have found 37 interesting facts and trends I wanted to share with you, so keep reading further to learn all about it!
Cyber Monday Statistics In 2023
1. Cyber Monday Began in 2005
One fact about Cyber Monday people might not know is that it started in 2005 as an online partner to Black Friday.
Also, the National Retail Federation is the group that came up with Cyber Monday.
2. Consumers Spent Over $10.8 Billion During 2020 Cyber Monday
During 2020 Cyber Monday, consumers managed to spend more than $10.8 billion which is a significant number considering that many people lost their jobs or had their hours cut that year.
3. 54% of Online Orders for Cyber Monday Were Placed Using a Mobile Device
Online ordering is being done more often on mobile devices in years past, and 54% of all online orders during Cyber Monday were made using a mobile device.
However, we expect this number to continue to trend upward as more people use their mobile devices for shopping and retailers engage with customers by creating apps.
4. Online Sales Topped $34.4 Billion for Cyber Weekend 2020
During Cyber Weekend 2020, online sales topped $34.4 billion, which is a huge number and shows just how many people decide to participate in the weekend-long Cyber Monday deals.
5. 18% of All Online Cyber Monday 2021 Orders Used Curbside Pickup
Curbside pickup is becoming a popular option for people to get their items if they don’t want to deal with delivery, and 18% of Cyber Monday 2021 orders used curbside pickup.
Also, we think this number is going to go higher as the years pass since more retailers are opting to have curbside pickup as an option for customers.
6. Cyber Monday Discounts Rose to 50% in 2020
In 2020, we saw Cyber Monday discounts rise to 50% on average, which meant steep discounts on a variety of products that we don’t normally see discounted.
7. Cyber Monday Traffic Online Peaked at 8 PM
An interesting statistic about Cyber Monday 2020 is that online traffic peaked at about 8 PM and continued until 9 PM, and $12 million in items were purchased per minute.
8. 28 Countries Celebrate Cyber Monday
Did you know that Cyber Monday is celebrated outside of the United States and that 28 countries celebrate this online shopping extravaganza?
Furthermore, the UK, Germany, The Netherlands, Italy, Spain, and several other countries are top spenders during Cyber Monday.
9. 186 Million People Shopped During Cyber Week 2020
Cyber Week 2020 was massive with more than 186 million people shopping during this special event!
Also, that shows just how many people were shopping online during the 2020 holiday season and how much our shopping habits have changed in just a few years.
10. iOS Users Placed Over 106% More Online Orders Than Android Users
An odd statistic about Cyber Monday is that iOS users have placed 106% more online orders than Android users, and we cannot tell you why this is happening, but it’s interesting!
11. Shoppers Spent an Average of $312 During Cyber Monday 2020
During Cyber Monday 2020, shoppers spent an average of $312, which is a number we think will grow in the next several years.
12. During Cyber Monday 2020, 88% of the Biggest Retailers Offered Deals
Cyber Monday 2020 offered huge discounts to consumers, with more than 88% of the biggest retailers offering deals and discounts.
13. Amazon Had Highest Market Share of Cyber Monday Sales With 56% in 2019
In 2019, Amazon had the highest market share of all Cyber Monday sales with more than 56%, and this is a trend we know will continue well into the future.
14. Cyber Monday’s Hottest Products Included Airpods & Super Mario 3D All-Stars
There were several hot products during Cyber Monday 2020, with the hottest items including Super Mario 3D All-Stars, Airpods, Dell & HP computers, and Vtech toys.
Additionally, Chromecast also made the list of hottest products sold during Cyber Monday 2020.
15. Shoppers Most Look Forward to Amazon & Target Deals
Shoppers most looked forward to Cyber Monday deals at Amazon with a whopping 56% of shoppers excited for Amazon deals.
Meanwhile, 41% of Cyber Monday shoppers were looking forward to all of the deals and discounts offered by Target.
16. Revenue for Cyber Monday 2020 Was up 15% From 2019 Cyber Monday
Cyber Monday revenue in 2020 increased 15.1 % compared to revenue from Cyber Monday 2019, and we expect revenue for Cyber Monday to continue growing in the future.
17. 25% of Cyber Monday 2020 Revenue Occurred the Last Four Hours
An interesting Cyber Monday statistic is that during Cyber Monday 2020, the last four hours accounted for 25% of the sales for the day!
18. The UK Had an Increase of 146% in Cyber Week Sales During 2020
In 2020, The UK saw an increase of 146% in Cyber Week sales, and that just goes to show how much people in the UK love Cyber Monday and enjoy the sales!
19. Cyber Monday Revenue Was $733 Million During the Great Recession of 2007
During the Great Recession of 2007, Cyber Monday still managed $733 million in revenue, which is pretty impressive considering the state of the economy.
20. In 2010, Cyber Monday Sales Topped $1 Billion for the First Time
An interesting fact about Cyber Monday is that 2010 was the first time that Cyber Monday sales topped $1 billion.
21. There Was a 501% Increase in Sales for Small Businesses During Cyber Monday 2020
Small businesses saw an increase in sales of 501% during Cyber Money 2020 compared to Cyber Monday 2019.
However, we are not shocked by this since more Americans wanted to show support for their communities and the businesses in their communities.
In contrast, the big retailers saw an increase of 486%, which is still very high for Cyber Monday, but small businesses made out much better in revenue and sales.
22. Amazon Merchants Earned More Than $4.8 Billion During Cyber Monday 2020
During Cyber Monday 2020, the merchants on Amazon earned more than $4.8 billion, which is a significant 60% higher than in 2019.
Furthermore, this is not a surprising statistic since, in 2020, Amazon saw huge numbers on both Black Friday and Cyber Monday as more shoppers decided to shop online.
23. Big Retailers Had a 70% Higher Conversion Rate Than Smaller Businesses
An interesting statistic about Cyber Monday is that if a retailer had more than $1 billion in revenue, they had a conversion rate 70% higher than a small business.
24. Shopify Had Over $5 Billion in Sales During the 2020 Cyber Week
During Cyber Week 2020, Shopify had over $5.1 billion in sales, which is a huge increase of 76% from Cyber Week 2019.
25. Cyber Monday 2020 Had $1.8 Billion Higher eCommerce Revenue Than Black Friday
Cyber Monday has been a bigger hit than Black Friday for a few years, and you can see this trend when you look at the eCommerce revenue between Black Friday and Cyber Monday.
For example, there was a $1.8 billion increase in Cyber Monday eCommerce revenue during 2020 when compared to Black Friday 2020 eCommerce revenue.
26. Cyber Monday 2020 Purchases Decreased by 17%
Cyber Monday 2020 was still a huge success, but the overall purchases decreased by 17% compared to 2019, which isn’t an unexpected fact given millions lost their jobs in 2020.
27. 43% of Shoppers Would Pay More to Support a Small Business
Americans are more interested than ever before in supporting their communities and small businesses, and 43% of people would pay up to $20 more to support a small business.
28. 89% of UK Shoppers Know About Cyber Monday
Since the UK is the second-highest in sales for Cyber Monday, we are not surprised that 89% of all UK shoppers know about Cyber Monday.
In contrast, only 69% of those in Sweden are aware of Cyber Monday and 70% of people in The Netherlands know about Cyber Monday.
29. Physical Stores Had a Sales Decline of 23.9% During Cyber Week 2020
During Cyber Week 2020, physical stores saw a sales decline of about 23.9%, which was not unexpected considering people were shopping a lot more online and stayed out of stores.
That being said, consumers are once again shopping more in-store and we expect that within the next few years, in-store sales will once again rise during Cyber Week.
30. The United States Has the Highest Cyber Week Sales
While Cyber Monday might be celebrated in 28 other countries, the United States leads in the sales for Cyber Week with a 67% increase in merchandise volume year-over-year.
31. 68% of Shoppers Choose Online Shopping Because of Convenience
The top reason that shoppers have increased their online shopping habits and have participated in Cyber Monday is because of the convenience of shopping online.
However, 48% of those surveyed said that online shopping was preferred because of the variety of products offered online compared to in-store shopping.
32. 30% of Shoppers Planned to Participate in Cyber Monday 2020 Sales
A survey conducted before Cyber Monday 2020 found that 30% of shoppers would participate in Cyber Monday sales compared to only 24% for Black Friday.
33. Cyber Monday 2019 eCommerce Revenue Topped $9.4 Billion
During Cyber Monday 2019, the eCommerce revenue topped $9.4 billion, which was $2 billion higher than on Black Friday 2019.
Additionally, this trend has continued for both 2020 and 2021 with Cyber Monday seeing higher revenue than Black Friday.
34. Cyber Monday 2020 Offered Worse Deals on Computers Than Black Friday 2020
Cyber Monday 2020 was not nearly as good as Black Friday, with computers having a bigger discount on Black Friday than on Cyber Monday.
However, the discounts on computers didn’t vary too much with it being 28.6 less on Black Friday and 28.2 less on Cyber Monday.
35. Cyber Monday 2020 Discounts Were a Median of 29%
The median discount for Cyber Monday 2020 was 29%, with this discount being higher than the median discount for Black Friday.
However, we aren’t sure if this trend will continue since the median of discounts can change from one year to the next, and Black Friday discounts could be higher next year.
36. Sporting Goods Saw a Growth in Sales of 136% During Cyber Week 2020
Sporting goods was the category that saw the highest growth in sales during Cyber Week 2020 with an increase of 136%.
37. Apparel & Accessories Had a 37% Increase in Sales During Cyber Week 2020
During Cyber Week 2020, apparel and accessories saw a 37% increase in sales, which is a trend we expect to continue seeing in the future as the discounts are often steeper.
How Big Are the Sales During Cyber Monday?
In 2020, sales hit almost $10 billion, so Cyber Monday is one of the biggest shopping days of the year and sometimes beats out Black Friday in sales depending on the year.
Furthermore, we expect that sales on Cyber Monday will continue to grow as more people begin shopping online and retailers both big and small take advantage of this shopping day!
Is More Money Spent on Black Friday or Cyber Monday?
More people are spending money on Cyber Monday than on Black Friday in recent years with 2021 numbers being $10.7 billion on Cyber Monday and $8.9 billion on Black Friday.
Additionally, during 2020, people spent $10.8 billion on Cyber Monday and $9 billion on Black Friday, so for the past couple of years, Cyber Monday saw more money being spent.
How Is Cyber Monday Different From Black Friday?
There isn’t much difference between Cyber Monday and Black Friday in terms of the deals, but the difference between the two is that Cyber Monday is an online shopping event.
In contrast, Black Friday is mostly a shopping event where you have to go to the brick-and-mortar stores to score the deals.
Some interesting Cyber Monday statistics include that Cyber Monday started in 2005 as a digital alternative to Black Friday by the National Retail Federation.
Additionally, during 2020, Cyber Monday revenue topped $10.8 billion and the discounts during 2020 rose to 50%, although physical store sales declined by 23.9% that year.