What Are Facebook Events? (All You Need To Know)

Facebook events are not a new feature. However, in recent years, people have become more and more creative with using this event feature.

With that said, there are still a lot of people that have never made or seen a Facebook event. Furthermore, Facebook isn’t very straightforward with how to make or utilize one. For everything you need to know about this feature, keep reading.

What Are Facebook Events in 2022?

Facebook events is a tool that allows you to create a landing page for an event through Facebook in 2022. Users can learn more about the event on this page, including when and where it will take place. Viewers can also RSVP or comment on the page, which allows them to ask questions and interact with other guests.

If you want to learn why and how to use Facebook events effectively, take a look at our guide below for more useful facts!

Why Should You Use Facebook Events?

If you run a business, there are several reasons you may want to use Facebook Events to drive sales. Facebook events can play a unique role in your business, depending on your needs.

Firstly, Facebook events can get your customer’s attention and then keep it.

When you start an advertising campaign, it’s very easy for customers to forget about events that may be taking place.

However, Facebook events will automatically remind customers in a way that isn’t pushy.

Therefore, they may be more likely to actually show up at events. Plus, you won’t have to do as much legwork to drive attendance.

Furthermore, you don’t even have to set up a real event. Instead, you can set up an online event utilizing Facebook Live.

Provided there is a drive for customers to come, many may prefer a virtual event to an in-person one.

For instance, giveaways and announcements work great in Thai context. Users may be far more likely to attend a virtual announcement than an in-person one (and it’s less work for you).

Generally, the rules and guidelines for in-person and virtual events are the same.

How Do Online Facebook Events Work?

Usually, online Facebook events work well for announcements, giveaways, and similar functions. These events can take place completely online while still encouraging attendance.

However, because these events are virtual, the drive for customers to attend is a bit different.

While customers may be driven by fun to come to an in-person event, virtual events have a bit less of this fun factor (usually).

You can’t rent a bouncy house for a virtual event, after all.

Typically, many events that usually happen offline can be adjusted to happen online.

While most events on Facebook are free, you can also offer paid events.

Viewers must pay a small fee to watch these events, which goes into your pocket. Tutorials and entertainment events work well as paid events.

Usually, the point of the paid event is to bring in profits directly, which is different from a free event.

While free events drive customer engagement, paid events take advantage of engagement you already have.

What’s the Difference Between a Facebook Event and Group?

What's the Difference Between a Facebook Event and Group?

Typically, an event is focused on something that happens on a particular day. Facebook users can be reminded to attend these events through Facebook.

You can easily invite people to these events, as well.

To some extent, Facebook also offers planning tools to help your event run a bit smoother. However, this isn’t as in-depth as Facebook’s other services.

In contrast, Facebook groups are usually based around a particular topic or theme.

Groups aren’t focused on a single event, though groups may put on events. If they do, the event is only one part of what happens in the group.

Group engagement focuses on posts. Group members typically post questions or information, which other members of the group reply to.

Once someone leaves a comment, that post gets pushed to the top of the group.

Therefore, an older post can be pushed to the top of the group if someone new comments on it.

While you can use Facebook events and groups for some similar things, they are very different. If you want to focus on a particular event, use Facebook events.

So, if you want to continuously run a group focused on a theme or topic, use Facebook groups. 

When Should You Create a Facebook Event?

You want to create a Facebook event with enough time for people to clear their calendar.

Truthfully, it’s never too early to create an event. Once you know when and where the event will occur, we recommend creating the Facebook event.

Usually, the sooner the event is up, the more people will be exposed to it; you want people to have enough time to see the event and clear their calendar.

Therefore, don’t assume that people will have the space open if you wait until closer to the day.

Can You See Who Has Viewed Your Event on Facebook?

If you send an invitation, you can see if the person has viewed it or not.

However, if your event is public, you can’t see a list of everyone that has viewed it, as Facebook does not support this feature. 

To see if someone has opened your invitation, go to your events page. You should see the number of people you’ve invited after scrolling down a bit.

Click on that number, and a list of people will pop up.

If the person has seen the invitation, a small “seen” comment will appear next to their picture.

However, if they have not seen the invitation, nothing but their name and your mutual friend’s number will appear.

Of course, just because a person is marked as “seen” doesn’t mean they’ve looked at your event in-depth. Often, it just means that they saw the notification.

To know more, you can also read our posts on Facebook Wall, Facebook Watch, and Facebook Editor.

Conclusion

Facebook events allow businesses and users to create and manage events of all sorts. From corporate lunches to birthday parties, this tool works well for many different events.

You can use the tool to invite people to your event, or you can leave the event public and allow anyone to come. Guests can interact with each other on the page and ask questions. Also, you can update the event and most posts yourself, which guests will be informed of.

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Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

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