What Is ASOS Marketplace? (All You Need to Know)

There are different types of retailers globally, and each of them has a unique business model to make sales.

One such retailer is ASOS Marketplace, which operates in the fashion industry, enabling different fashion sellers to reach customers. So, if you’ve seen ASOS Marketplace before, do you know what it is or how it operates? Here’s all you need to know!

What Is ASOS Marketplace in 2024?

ASOS Marketplace is an online platform that caters to vintage sellers and independent boutiques in 2024. This platform was established in 2010, and it provides a space for third-party boutiques to sell their products via the ASOS Marketplace website. Because of this, ASOS offers a diverse product range from renowned and upcoming fashion brands.

Read on for more information about ASOS Marketplace, when it started, who owns it, and how different it is from ASOS, along with other facts!

When Was ASOS Marketplace Started?

ASOS Marketplace was launched in 2010. At the time of the launch, it started with 20 sellers but has now grown to have more brands from across the globe.

In fact, some of these pioneer sellers are still working with ASOS Marketplace even today.

What Is ASOS Marketplace Known For?

Whether you are selling vintage clothes or new labels, ASOS Marketplace is the ideal site for you.

This platform is known as the home for indie boutiques, hot new brands, and vintage sellers.

Therefore, ASOS Marketplace is a great place to start if you are looking for vintage clothing.

The company stocks rare accessories and clothing from across the world and from top brands like Champion and Tommy Hilfiger.

On the other hand, you can find unique clothing and accessories from up-and-coming brands under the “Independent Label” category.

In fact, you can choose whatever you need based on your gender or country.

How Many Boutiques Are on ASOS Marketplace?

While the Marketplace started with 20 sellers, today, it has more than 900 boutiques drawn from different parts of the world.

These brands are from more than 50 countries, including Australia, Belarus, Bulgaria, Austria, Denmark, Italy, Greece, and more.

Who Owns ASOS Marketplace?

Who Owns ASOS Marketplace?

ASOS Marketplace is part of the British online fashion and cosmetic retailer ASOS.

ASOS is the parent company established in 2000 by Nick Robertson, Deborah Thorpe, Andrew Regan, and Quentin Griffiths.

ASOS is a public company, and currently, its largest stakeholder is Danish company Bestseller A/S owner Anders Holch Povlsen who owns a 26% stake.

Other stakeholders include Capital Group, T. Rowe Price, and Camelot Capital Partners LLC.

Since it’s a public company, it’s listed on the London Stock Exchange and is part of the FTSE 250 Index.

Is ASOS Marketplace Different From ASOS?

While ASOS and ASOS Marketplace are under the same brand, they have some differences.

For starters, ASOS is the main platform, and it works like any other retailer. It lists its brand products for sale and other brands for customers to buy.

On the other hand, ASOS Marketplace operates like E-bay or Amazon and has third-party sellers doing the selling.

You can sell your fashion products if you have an account on the platform.

Is Everything on ASOS Marketplace Legit?

Since ASOS Marketplace focuses on vintage items, the company has to ensure that all the products on the platform are legitimate.

As a company, ASOS is committed to protecting buyers and sellers from counterfeit products.

In fact, the company has a Fashion Police patrol whose role is to check the site for counterfeit products and remove any suspicious ones as quickly as possible.

If the patrol finds a boutique selling fake products on the Marketplace, they report it to the authorities and ban them from the site.

Additionally, ASOS Marketplace encourages buyers to watch out for suspicious clothing and accessories, including questionable prices.

Therefore, if you think an item is fake, you can report these listings to the retailer to take action.

Is ASOS Marketplace Second-Hand?

You’ll find second-hand items if you buy clothes and accessories from the ASOS Marketplace.

ASOS Marketplace sells second-hand clothes because it helps eliminate the carbon footprint resulting from purchasing new clothing.

Therefore, the ASOS website has a fine selection of second-hand retro branded and vintage items at affordable prices.

Is ASOS Marketplace American?

While ASOS Marketplace is popular in the U.S., it’s actually a British company. Its parent company ASOS was established in London.

Currently, the brand ships products from its fulfillment center in the UK, the U.S., and other European countries.

What Is ASOS Marketplace’s Revenue?

Since its establishment in 2010, ASOS Marketplace has expanded across the globe.

During the start of the pandemic in 2020, the sales significantly increased as the demand for loungewear went up.

During that year, the demand for jumpers went up 421%, sweatshirts by 166%, and womenswear hoodies by 119%.

Currently, the ASOS revenue in the UK is 1.7 billion GBP, with retail sales reaching 1.6 billion GBP.

What Is the Main Demographic for ASOS Marketplace?

ASOS Marketplace was primarily established for young adults.

More specifically, the company has vintage clothing and products from independent labels to target a younger audience that focuses on fashionable items.

To know more, you can also read our posts on what is ASOS Outlet, is ASOS legitimate, and how to cancel your ASOS order.


ASOS Marketplace is an online platform established to cater to vintage sellers and independent boutiques. This platform was established in 2010, and it provides a space for third-party boutiques to sell their products via the ASOS Marketplace website.

Because of this, the company offers a diverse product range from renowned and upcoming fashion brands. ASOS Marketplace sells legitimate products and ensures any fake items are removed from the site immediately to protect the buyers and sellers.

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Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

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