A morning cup of chocolate was the exclusive breakfast beverage of the nobility in Europe centuries ago, but now, chocolate is an accessible everyday treat for all. While cookies and cakes are great, nothing beats the simplicity of a bar of chocolate.
Did you know that Aldi sells a special selection of chocolate in every store? And it’s a lot more high-brow than you might expect from the utilitarian German grocer who occasionally prices avocados at 79 cents. Here is the rundown on Aldi chocolate.
Aldi Chocolate In 2023
The majority of Aldi chocolate is sold under the labels Moser Roth and Choceur. Chocolate is also sold under the Specially Selected label, while stores also carry small amounts of brand-name chocolate from M&M’s and Hershey’s. Shoppers can also find seasonal chocolate, both store brand and name brand, around holidays like Christmas and Halloween.
Interested in learning about all the different kinds of chocolate Aldi carries? Wondering if it’s any good or if it’ll save you money? Want to know where Aldi gets its chocolate from? The answers to this, and more, are below.
What Types Of Chocolate Does Aldi Have?
According to Aldi’s website, the stores carry about 21 Everyday (meaning they stay on shelves permanently) chocolate products under the aforementioned labels. Let’s break these down by label, price, and any pertinent notes.
Choceur chocolates are essential European-style candies; whereas American chocolate tends to be sweeter, European palates become familiar with more bitter flavor profiles.
- Dark Chocolate Coconut or Milk Chocolate Sea Salt Caramel Almonds – $3.99 for 10 oz.; Chocolate and nuts are a perfect combination, and none more so than with these two flavor combos – something for everyone.
- Créme Filled Mini Chocolate Bars – $1.99 for 7.05 oz.; Comes in four flavors: Dark Hazlenut Crisp, Milk Hazlenut Crisp, Milk Crème, and Strawberry Yogurt. They are kind of like Twix bars.
- Dark Chocolate or Dark Chocolate Almond Bar – $1.39 for 5.29 oz.; A straightforward dark chocolate bar, with or without almonds, shaped into breakable sections.
- Dark or Milk Chocolate Covered Almonds – $3.99 for 11 oz.; The simpler take on chocolate-covered almonds – just the two flavor profiles, doing what they do best.
- Individually Wrapped Chocolates – $3.59 for 7.94-8.87 oz.; Three flavors: Dark chocolate, milk chocolate, and caramel – and perfect for those who need some incentive to eat just one or two in a sitting.
- Milk Chocolate or Milk Chocolate with Almonds Bar – $1.39 for 5.29 oz.; The milk chocolate version of the Choceur’s most straightforward product. Compare to a basic Hershey’s bar.
- Peanut Butter Cups — $2.99 for 12 oz.; These peanut butter cups have received a lot of buzz recently, with many claiming they’re better than Reese’s. Keep reading; I’ll cover these more in-depth further down.
- Superberries Blueberry Acai or Pomegranate — $2.79 for 7 oz.; These are a personal favorite of mine.
And while I appreciate the packaging (“super berries”) giving the impression that these are somehow healthy, the most important thing is that they are absolutely delicious.
Moser Roth keeps their selection limited and aims to provide the very best-tasting chocolate bars, on par with a Ghirardelli-type sweet.
- Chocolate Bars — $1.99 for a 4.4 oz. bar; Dark Chili, Mint, or Orange & Almond flavors. These taste good on their own, but I like to use them in s’mores during the summer – it really elevates the campfire treats!
- Dark Collection 70% or 85% Cocoa or Sea Salt Caramel – $1.99 for a 4.4 oz. bar; These are really, really good if you like your chocolate dark, bitter and complex.
- Dark Sea Salt, Milk or Toffee Crunch Chocolate Bars – $1.99 for a 4.4 oz. bar; Another trio of interesting flavors, especially if dark chocolate isn’t your favorite.
- Luxurious European Chocolate Truffles – $$3.99 for 7 oz.; Some of the truffles are better than others, but this little collection would make a really nice hostess/housewarming gift.
Specially Selected is an Aldi label that encompasses a whole line of boutique/gourmet food items, so it’s not surprising to find chocolate items here, too.
The chocolates under this label remind me of the types of specialty candy you’d find in a local chocolatier shop.
- Dark Chocolate Covered Sea Salt Caramels – $2.89 for 10 oz.; These caramels are out-of-this-world luxe – and for an exceptional price.
Specially Selected also carries many Aldi Finds chocolates, including my favorites: Dark chocolate covered espresso beans. They’re amazing, and I usually see them once or twice a year.
Miscellaneous Brand Names
- Hershey’s Milk Chocolate – $3.48 for 6 Pack (9.3 oz.); As someone who has visited the Hershey’s Factory in Hershey, PA, I’m not crazy about their chocolate, but I’m sure Aldi shoppers appreciate knowing that this recognizable brand is in stores.
- M&M’s Milk Chocolate and Peanut — $3.38 for 10.7 oz. bags
- Snickers Fun Size – $3.78 for 10.59 oz. bags
- Schogetten Assorted Varieties – $1.59 for 3.5 oz. bars
Is Aldi Chocolate Cheap?
Aldi chocolate definitely seems cheap to look at, but looks can be deceiving. I’m going to price compare, getting as close in product type as possible (note that in a lot of cases, I could only get close, not identical) and comparing by price-per-ounce when necessary.
At Walmart, Ghirardelli Squares (unfilled) sell for $2.47 per 3.17-oz. bar, or 77.9 cents per ounce, versus Aldi’s Moser Roth bars, which sell for $1.99 per 4.4-oz. bar, or 45 cents per ounce. That’s a sizeable difference!
The Choceur peanut butter cups that everyone loves come in a 12-oz. bag for $2.99 or 25 cents per ounce. The most similar product I can think of is a 10.5-oz. bag of Reese’s cups, which retail at Walmart for $3.48 or 33.1 cents per ounce.
Again, the savings at Aldi is significant, especially if you prefer the Choceur product.
Let’s look at how Aldi does with brand name pricing. The 10.7-oz. bag of M&M’s costs $3.38 at Aldi, and it’s actually the same price at Walmart, so there is no steep discount there – but that’s not a surprise.
Finally, this almost isn’t even fair to do, but I think it highlights how much Aldi can discount their gourmet-style foods.
The Specially Selected Dark Chocolate Covered Sea Salt Caramels sell for $2.89 for a 10-oz. tub, which comes to $4.62 per pound.
In distinct contrast, I looked up the dark chocolate sea salt caramels at a local chocolaterie in my town, and they sell for $17.95 per pound.
Is Aldi Chocolate Good Quality?
“Good” is in the eyes (or tastebuds) of the beholder, but Aldi chocolate has received some rave reviews from shoppers, as well as some so-so ones.
Hip2Save.com, The Country Basket, and TheKitchn all singled out Aldi’s chocolate selection, saying things like, “[These peanut butter cups] aren’t just almost-Reese’s…they’re better!”
Another remarked, “The chocolates from Aldi are smooth, creamy, rich, flavorful, and melt at low temperatures, giving you the feel of eating a high-quality product.”
Hip2Save raved about the Moser Roth bars, “These beautifully packaged chocolate bars are the REAL deal, sourced right from Europe. ALDI carries multiple chocolate brands, each offering different flavors, shapes, and sizes – and they’re ALL so good.”
If that doesn’t, at least intrigue you to give Aldi chocolate a try!
On the debit side, however, the gourmands at Food and Wine Magazine blind taste-tested a good grouping of chocolate with some chocolate experts.
The milk chocolate, dark chili, and European truffles did not fare so well; however, the darker the chocolate got, the better the reception. Ultimately, the experts picked the 70% Dark by Moser Roth as their favorite.
What Is The Best Aldi Chocolate?
I don’t think it’s fair to say any chocolate at Aldi is the best, so here are a few that will please a variety of palates.
First, let’s take the chocolate experts at their word and say the 70% Dark is a must-try, especially for dark chocolate fans. It tastes like a million bucks, but it’s only $2!
My favorites are the super berries covered in dark chocolate and the Aldi Finds dark chocolate-covered espresso beans.
Finally, if you prefer chocolate on the milkier, sweeter side and don’t mind a little peanut butter in the mix, the peanut butter cups are the way to go.
Who Makes Aldi Chocolate?
Aldi’s private-label chocolate has very German roots, like the supermarket chain itself.
Unlike many of its other products, which are sourced locally in the U.S., Aldi’s Moser Roth candy is manufactured by the Storck company, headquartered in Berlin. The Moser Roth label is produced exclusively for Aldi stores.
The Storck company also makes Werther’s Original candy and Knoppers (which Aldi also sells), a wafer-like cookie.
Aldi’s chocolate selection, headed by private labels Moser Roth and Choceur, includes candy bars, peanut butter cups, chocolate covered nuts and more.
Though Aldi keeps the prices low on their sweets, the quality tends to go above and beyond, with some items sparking cult-favorite status on the Internet.
If you’re a chocolate lover who has shied away from Aldi’s selection because of its low price points, it’s time to give it a try.