23 Biggest Aldi Competitors (USA, Europe, Australia + More)

Aldi is one of the biggest discount supermarket chains in the world. First started in Germany, it has more than 10,000 stores worldwide with $15 billion in U.S. revenue.

While Aldi might be one of the top discount supermarkets, have you ever wondered who the Aldi competitors are? Well, look no further! I’m going to tell you the top 23, so read on to learn all about the competition!

Aldi Competitors In 2022

The top Aldi competitors include Lidl, Walmart, Woolworths, Coles, Tesco, SuperValu, and Kroger as of 2022. Many extreme value supermarkets offer quality products at low prices. Some of them beat Aldi when it comes to variety. The competition is growing as stores focus on making it easier for consumers to purchase affordable products on any budget.

Do you want to know even more about Aldi’s competitors, such as how many stores it has and how much revenue it’s made? Read below to find out all the interesting details!

1. Lidl

Lidl is thought to be the biggest competitor to Aldi because it was also founded in Germany by the same family, and it offers cheaper items for consumers.

Additionally, Aldi has locations in the United States and beyond.

On top of that, Lidl has special offers every week and has more company-owned brands than Aldi, and the German locations generated revenue of more than 28.3 billion euros in 2020.

Currently, there are more than 10,000 locations of Lidl, and it has meat, poultry, kitchen items, canned goods, and much more!

2. Walmart

Walmart is one of the leading competitors to Aldi since it carries groceries and similar items, including canned goods, at incredibly low prices.

However, Walmart is a little bit more expensive than Aldi overall, so if you’re on a tight budget, Aldi is the better choice!

With more than 10,000 stores worldwide and $559 billion in revenue for 2020, Walmart keeps the top spot as the leading retail chain worldwide.

3. Amazon

Amazon has more than 175 fulfillment centers across the world, and it’s a competitor to Aldi if you’re looking for consumer goods and food products.

However, the difference with Amazon is that you can purchase household food items from places worldwide, although it’s going to be more expensive than Aldi.

Additionally, Amazon had a 2020 revenue of $386 billion, which is insane to think about considering Amazon is primarily an e-commerce company.

4. Dollar Tree

Dollar Tree is a great competitor to Aldi’s because everything at the Dollar Tree is $1, although some stores now include items up to $1.50.

However, some of the products at Dollar Tree are of lower quality than Aldi. Still, Dollar Tree offers generic brand canned goods, household items, kitchen supplies, and more.

In 2020, Dollar Tree’s revenue was $23.611 billion, and with more than 15,000 locations in the United States, it’s a very popular extreme value retail store.

5. SuperValue

Due to the extremely low prices at SuperValue, it’s considered one of the top competitors to Aldi.

That said, SuperValue is a company that has supermarkets, grocery stores, and pharmacy services.

Furthermore, SuperValue is a wholesaler and retailer that carries generic brand grocery items, household goods, and much more similar to Aldi.

In 2018, SuperValue’s revenue was $14.16 billion, and it operates more than 3,000 stores in the United States.

6. Whole Foods

Whole Foods has more than 500 locations throughout the United States, Canada, and the United Kingdom, and it’s a leading grocery store that sells organic and healthy food products.

In 2020, revenue exceeded $385.6 billion for Whole Foods, and it’s a competitor to Aldi in the grocery department.

However, Whole Foods is more expensive than Aldi since the quality is higher.

7. Costco

Costco is one of the biggest wholesaler retail clubs in the United States and competes with Aldi on grocery products. But, Costco sells items in bulk which is where you save money.

At Costco, you can find various items, such as electronics, groceries, fresh foods, frozen foods, clothing, pet supplies, and many other products you won’t find at Aldi.

Additionally, Costco is a members-only club with more than 800 warehouses worldwide, and revenue in 2020 topped $122 billion!

8. Target

Suppose you want affordable groceries but higher-quality than you’ll find at Aldi.

In that case, Target is an excellent choice because it’s cheaper than some grocery chains, making it a tough competitor to Aldi.

On top of that, you can find more than just groceries at Target since it offers home goods, electronics, furniture, pet supplies, lawn and garden items, and small appliances.

Also, Target’s revenue in 2020 was $93 billion across more than 1,800 stores throughout the United States and internationally.

9. Asda (England)

Asda is a supermarket chain found in England, and it’s one of the top competitors to Aldi because it offers food, music, household goods, books, and much more for low prices.

Currently, there are 633 Asda locations in England. On top of that, the company has increased sales over the past year to have a 2020 revenue of $27 billion.

10. Safeway

Safeway is one of the leading supermarket chains in the United States with more than 2,200 locations and is a direct competitor to Aldi regarding low-priced food and grocery items.

On top of that, the parent company of Safeway is Albertsons, which has led to Safeway making more revenue, as evidenced by the 2020 revenue of $62 billion.

11. Kroger

Kroger is a massive company in the United States. So, as one of the biggest supermarket chains, it’s a direct competitor to Aldi for quality food items for less.

Furthermore, Kroger has a generic brand that’s more cost-effective than name brands, making it comparable to the Aldi brand.

Also, Kroger offers a Private Selection brand, a higher-quality but affordable Kroger brand of products.

Therefore, with more than $70 billion in revenue for 2020 and over 2,868 locations nationwide, it’s no surprise Kroger competes directly with extreme value stores like Aldi.

12. Giant Eagle

Giant Eagle is a top competitor to Aldi, but Aldi has lower prices on average than Giant Eagle.

However, Giant Eagle is a worthy competitor since it offers low-priced grocery items, and there is a decent amount of variety at all of its locations.

Moreover, Giant Eagle’s revenue was $9.7 billion in 2020, and there are more than 460 Giant Eagle stores across the United States.

13. Dollar General

13. Dollar General Aldi

Dollar General is incredibly similar to Aldi in that it provides a Dollar General brand of household and grocery items that’s much cheaper than traditional name brand products.

At Dollar General, you can find canned goods, pop, water, clothing, makeup, pet supplies, cleaning supplies, and much more.

Also, with more than 14,000 stores and 2020 revenue topping $27.754 billion, it’s a leading extreme value retail store with many products to choose from at insanely low prices!

14. Morrisons (England)

You can find Morrisons in England, and it’s one of the best supermarket chains if you’re looking for groceries on a tight budget, making it a direct competitor to Aldi.

However, the quality of products is better at Morrisons than Aldi, with very similar prices, and it’s known for having fresh foods.

Furthermore, there are about 500 stores located throughout Wales, Scotland, and England, allowing Morrisons to make $17.5 billion British Pounds last fiscal year.

15. IGA (Australia)

IGA, or the Independent Grocers of Australia, is one of the leading competitors to Aldi because it’s the fourth-largest grocery store chain in the country.

At IGA, Black and Gold is the store brand that’s very similar in quality to Aldi products but can be cheaper than Aldi. Also, there are more products available at IGA than at Aldi.

Furthermore, there are more than 1,400 IGA locations throughout Australia, and total sales exceeded $8.3 billion.

16. Kaufland

Kaufland is a direct competitor to Aldi that started in Germany before expanding to more European countries such as Romania, Slovakia, and Poland.

On top of that, Kaufland is a sister store to Lidl, owned by Schwarz Group, which allows Kaufland to attract more customers.

Right now, there are more than 1,400 Kaufland stores throughout the European market, and it made more than 25.5 billion euros in revenue for 2020.

17. Woolworths

You can find Woolworths stores in Australia.

That said, it’s a leading competitor to Aldi, being the biggest supermarket chain with multiple private labels and generic brands available for consumers.

Furthermore, Woolworths Food Range, Essentials, Gold, The Odd Bunch, and Delicious Nutritious are just some of the generic but quality brands you’ll find at the store.

Additionally, there are 64 Woolworths Metro stores and 987 Woolworths supermarkets throughout Australia, and Woolworths had a net profit of more than $2.1 billion for 2020 to 2021.

18. Coles

Coles is one of the biggest competitors to Aldi. With that, this supermarket had more than 807 locations throughout Australia, with revenue of 38.56 billion Australian dollars in 2020.

Additionally, Coles has more than eight private label and generic brands available for consumers, including:

  • Coles
  • Coles Smart Buy
  • Coles Simply Less
  • Coles Finest.

From grocery items to household products, Coles is one of Australia’s leading retail, supermarket, and consumer services brands.

19. Tesco

Tesco is one of the biggest retailers in the entire world, and it’s a direct competitor to Aldi.

When you think of Tesco, you think of quality products, excellent customer service, great value. Also, Tesco has both groceries and general merchandise in each of its stores.

Additionally, there are more than 4,600 Tesco stores worldwide, and it had a revenue in 2020 of 53 billion British pounds.

20. NettoMarken-Discount

NettoMarken-Discount is similar to Aldi because it’s a leading German supermarket chain that made revenue of 14.6 billion euros in 2020.

At NettoMarken-Discount, it offers fresh foods and many organic foods, but it’s much cheaper than higher-end stores like Whole Foods.

21. The Sailing Group (Europe)

The Sailing Group was founded in Denmark but has stores in Poland, Sweden, and Germany. Therefore, it’s a direct competitor to Aldi due to the strong brands it has available for customers.

In Europe, The Sailing Group is a competitor to Aldi and offers supermarkets, coffee shops, department stores, and restaurants.

Because The Sailing Group focuses on making everyday life better for customers, it’s likely to keep growing and competing with Aldi.

22. The Schwarz Group

The Schwarz Group is a direct competitor to Aldi and operates hypermarkets, food stores, supermarkets, and even discount stores with quality items offered at every store!

Furthermore, Lidl and Kaufland are the two biggest stores that the group operates, which you can find in 26 countries.

With generic and private label brands available at affordable prices, it’s similar to Aldi.

23. Sainsbury’s (United Kingdom)

Sainsbury’s is the second-biggest supermarket chain found in the United Kingdom. Also, it’s a huge competitor to Aldi and provides customers with better quality products for lower prices.

Additionally, Sainsbury’s operates 45 stores and has various customer services, including delivery and online ordering. Also, Sainsbury’s is known for exceptional customer service.

During 2020 and 2021, Sainsbury generated revenue of 32.3 billion British pounds, and it’s going to continue being a successful supermarket chain for years to come!

If you want to learn more about Aldi, you can also see our posts on Aldi statistics & facts, how to shop at Aldi, and if Aldi buys food from China.

Conclusion

Aldi’s competitors include Lidl, Morrisons, Sainsbury, Coles, Tesco, Woolworths, IGA, Safeway, and Supervalue.

Additionally, Aldi has competition from big-box retail and grocery stores like Costco, Walmart, Target, and Kroger that operate thousands of stores worldwide and pull in massive revenue.

While Aldi might beat some of its competition on prices, the quality and variety of products are better at some other stores, such as NettoMarken-Discount.

However, Aldi is still a quality supermarket where you can find meager prices on some of the most common household and grocery items.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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