Amazon Price Mistake Policy (Do They Honor Them, Reporting Incorrect Prices + More)

Many e-commerce sites run into issues with their merchandise being incorrectly priced. Whether it’s caused by scammers or someone who hit the wrong button, websites like Amazon frequently deal with incorrect pricing.

However, if a customer purchases an item from Amazon and the price is incorrect, what is Amazon’s policy about honoring the advertised price? If you’d like to find out, keep reading this article!

Amazon Price Mistake Policy

According to Federal law, Amazon is not required to honor a price mistake if it’s lower than the actual asking price. Amazon may allow the price difference to go through on a case-by-case basis. However, Amazon will generally correct the mistake and require customers to pay the correct price for the product sells for.

If you’d like to learn more about Amazon’s policy for honoring lower prices, their policy for charging too much money, how to report an incorrect price, and more, keep reading for more facts!

What is Amazon’s Policy for Price Mistakes?

Amazon’s policy for honoring price mistakes will vary on a case-by-case basis. In most instances, they will correct the price mistake and require customers to pay the actual price.

If the price difference is minimal, or the customer has already purchased the item before the price was changed, Amazon may not charge the customer the higher asking price!

However, if the customer selects the product, and then the real price shows up in their cart, Amazon will generally not change the price as they have yet to actually purchase the item.

Does Amazon Honor Incorrect Prices?

When requesting that Amazon honor an incorrect price, customers have found a lack of success by reaching them through the chat option on the customer service page, as those representatives are not given the authority to allow an incorrect price to be rung up.

However, if customers phone Amazon’s toll-free number and request that the price be honored, there is often more success due to those employees having the authority to grant such changes.

Because they are not required to honor a price mistake by law, Amazon will only honor incorrect prices in certain situations, such as a holiday sale or if the customer wasn’t initially charged for the higher price.

What is Amazon’s Price Mistake Policy for Double Payment?

What is Amazon’s Price Mistake Policy for Double Payment?

Another common price mistake on Amazon is if customers were accidentally charged double for a product they purchased. This price error could be caused by a system glitch, hackers, or other accidental means.

If customers check their account and notice that they were charged too much for a product, they can dispute the charge to Amazon by calling their toll-free number, and Amazon will generally resolve the issue quickly.

This issue can also occur if a product was initially advertised at a lower price and the payment wasn’t processed on an order before the change was made.

If customers were unaware of the accidental price change and already ordered the product, Amazon will usually remove the higher charges and only require customers to pay the lower advertised price.

How Do I Report an Incorrect Price on Amazon?

If customers come across an incorrect price on a product, they can report the error to Amazon by doing the following:

  1. Go to the product page where the incorrect price is listed.
  2. Select the “Report Incorrect Product Information” option.
  3. Choose “Other Product Details” from the first drop-down menu and then “Price Issues” from the second drop-down menu.
  4. Add any necessary notes in the comments section, and then press “Submit.”

Do Third-Party Sellers on Amazon Honor Incorrect Prices?

Like Amazon, third parties who sell through Amazon are not required to honor a price mistake if it was an honest error.

Some companies might retain the advertised price, depending on the products they sell and their dedication to customer satisfaction. However, this will vary, and many third-party sellers will not honor price mistakes.

Can I Get Away With Buying an Amazon Product for the Incorrect Price?

While Amazon generally corrects its price mistakes in a timely manner, there are times when customers have been able to purchase and pay for items for the lower incorrect price.

This has occurred during Black Friday and other major sales, where a system glitch lowered prices for fairly expensive items, and customers were only charged the lower price.

However, while customers may be able to get away with buying products for a lower price, it’s still recommended that they report a price issue if it appears to be a mistake.

If you want to know more about Amazon, you might also be interested in reading up on Amazon’s pre-order policy, Amazon Black Friday, and Amazon daily deals.


Amazon is not required by law to honor price mistakes that are advertised under their products.

Amazon may honor the price on a case-by-case basis, such as during holidays or if the customer has already ordered the merchandise, though this will vary.

Photo of author

Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

Leave a Comment