Amazon Slogan (Catchphrases, Meanings + More)

In today’s digital age where everyone can shop and stay connected via a screen, technology companies are always trying to stay ahead of the game and their competitors.

Amazon is no exception, as a leading e-commerce retailer in the U.S. and around the world. You may be curious about the Amazon slogan and what it means.

I wanted to know more about Amazon’s slogan too, so I looked into it, and here’s what my research revealed!

What Is Amazon’s Slogan?

Amazon’s official slogan is “Work Hard. Have Fun. Make History”, which refers to Amazon’s commitment to innovation and customer service. Other common catchphrases used by Amazon include “Earth’s most customer-centric company” and “From A to Z”. These catchphrases are used to boost brand recognition and resonate with customers.

If you’re curious about the meaning behind the Amazon slogan, then keep on reading for the inside scoop on what these words mean and how they reflect Amazon’s mission and vision.

What Does From A To Z Mean On Amazon?

“From A to Z” is another saying commonly associated with Amazon, which is generally more recognizable for shoppers than the corporate slogan.

Not only does the A to Z reference Amazon’s name, but it also encompasses the idea that Amazon has everything you need.

“From A to Z” is an ode to the millions of Amazon products available online and through the app.

This catchphrase is featured in recent Amazon ads to highlight different product categories, with everything from auto supplies to video games.

Plus, Amazon has an A-to-z Guarantee, which offers consumer protection for products sold and fulfilled by third-party merchants on Amazon Marketplace.

The famous catchphrase ties into this guarantee, which states you can expect timely delivery and quality items, whether purchased directly from an Amazon brand or a third-party seller.

You can use the A-to-z Guarantee to make direct claims with Amazon to determine a refund for unsatisfactory delivery or product quality.

Many Amazon TV commercials and video ads reference the A-to-z Guarantee, with humorous depictions of the many different products you may need throughout the day.

What Are Other Amazon Catchphrases?

What Are Other Amazon Catchphrases?

You may hear “Work Hard. Have Fun. Make History” or “From A to Z” in reference to Amazon, but “Earth’s most customer-centric company” is another common motto.

This tagline refers to Amazon’s commitment to sustainability in all aspects of its business.

According to Amazon’s official “Who We Are” statement, “Amazon strives to be Earth’s most customer-centric company.”

The company also strives to be “Earth’s best employer and safest place to work.”

Amazon uses its sustainable practices to connect with customers and employees, and its catchphrases highlight its dedication to being a world leader in the consumer industry.

Examples of this catchphrase in action include Amazon’s elimination of over one million tons of packaging material since 2015.

Additionally, the employer also pays double the federal minimum wage with pay starting at $15/hour.

What Does Amazon’s Slogan Mean?

“Work Hard. Have Fun. Make History” is Amazon’s official slogan, although it is more familiar to employees than consumers. 

Each part of this slogan refers to Amazon’s overarching goals for its employees. The company’s significant rise over the last three decades is due to the dedicated efforts of its leaders and employees.

Amazon employees have put their creativity and hard work to good use, creating fresh and exciting products that keep the e-commerce giant growing and attracting new customers.

Amazon has undoubtedly made history, going from a small bookstore to the world’s largest online retailer, with specialized offerings like Kindle e-readers, Prime delivery, Prime Video, and on-demand grocery delivery.

However, regarding the “Fun” part of the slogan, it is debatable whether or not Amazon follows through with this.

There have been several reports of Amazon employees working in grueling conditions, which by no means sounds fun.

If you want to know more about Amazon, you can also check our related posts on whether or not Amazon is an ethical company, Amazon book sales statistics, and if Amazon is trustworthy.


Amazon’s slogan of “Work Hard. Have Fun. Make History” refers to its incredible growth and talented staff that make all its innovation possible. This slogan is often used for recruitment purposes and pays homage to the company’s impressive past and promising future.

Other common Amazon catchphrases you may hear in Amazon advertising and marketing include “From A to Z” and “Earth’s most customer-centric company.”

These taglines highlight Amazon’s wide range of millions of household products, as well as the company’s dedication to customer service and sustainability.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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