Best Buy SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)

Best Buy has rapidly grown into one of the leading consumer electronic retailers in the US, even though the business is often affected by internal and external factors.

So, if you seek more insight into Best Buy’s strengths, weaknesses, opportunities, and threats, keep reading!

What is Best Buy’s SWOT Analysis In [currentyear]?

Best Buy’s SWOT analysis highlights the company’s strengths in becoming a market leader in the consumer electronics industry in [currentyear]. However, the SWOT analysis also presents the company’s weaknesses in depending on the US market and having limited stores. Furthermore, the analysis also reveals opportunities for growth by global expansion amidst the threats of aggressive competition.

Listed below is an in-depth analysis of Best Buy’s strengths, weaknesses, threats, and opportunities.

If you’d like to learn more, keep reading for more interesting facts!

What are Best Buy’s Strengths?

In the SWOT analysis for Best Buy, the company’s strengths present internal strategic factors that help it run smooth operations, gain profits and generate revenue.

Best Buy’s strengths within the electronic retail industry include the following:

  • Market dominance
  • Strategic acquisitions
  • A reliable customer service team
  • Effective omnichannel
  • Unique BOPIS Mix
  • Intensive cost-management strategies
  • High product variety
  • Skilled workforce

1. Market Dominance

Best Buy is a market leader in the electronic retail industry of the United States.

The company operates various stores in the US, Mexico, and Canada and is majorly recognized as one of the world’s largest multi-channel consumer electronics retailers.

Therefore, the company enjoys the perks of being a dominant electronics retailer within the industry.

2. Strategic Acquisitions

Best Buy has increased the company’s profits through strategic acquisitions and collaborations.

These several strategic acquisitions have enabled the giant electronic retailer to explore more lucrative markets within the industry.

For instance, Best Buy purchased Great Call in 2018 and its toolkit, Critical Signal Technologies 2019, which enabled the company to penetrate the health sector more than other retailers.

3. Excellent Customer Service

Among Best Buy’s most prevalent strengths are that the company maintains excellent customer service in order to maximize customer satisfaction.

Best Buy commits itself to customer-centric processes and ensures that customers can get products and services from either the employees or the Geek Squad tech support team.

Generally, customers are attracted to retailers who understand their needs, such as Best Buy.

4. Effective Omni-Channel

Best Buy has an effective omnichannel presence and invests in its physical retail stores as well as the company’s online footprints.

As a result, customers can get a wide variety of products and services by visiting the physical Best Buy stores or the website.

Additionally, Best Buy’s Geek Squad team is available to visit customers’ houses if they need delivery, installation, repair, and/or maintenance services.

5. Unique BOPIS Mix

Best Buy manages to provide customers with unique, reliable, and efficient Buy-Online-Pickup-Instore (BOPIS) programs.

All stores are used to dispatch online orders, with approximately 93% of online order returns being accomplished at physical store locations.

The company has also launched pick-up points in CVS locations UPS for its online customers.

6. Intensive Cost-Management Strategies

Through the application of different cost management strategies, Best Buy’s earnings have increased.

These strategies help reduce operational costs, decrease expenses and losses, and increase company profits in the long run.

7. High Product Variety

Best Buy also appeals to several customers due to the company’s high product variety.

The company provides customers with an extensive portfolio that offers a wide range of consumer durables.

Best Buy also owns private brands such as Insignia, Magnolia, Pacific Sales, and Modal.

8. Skilled Workforce

Best Buy brags about itself as one of the few retailers that employ skilled personnel. The employees are trained explicitly for different offerings to enhance customers’ shopping experience.

Furthermore, Best Buy provides customers with a skilled salesforce who can answer customers’ questions on different types and brands of electronics.

Additionally, the Geek Squad employees at Best Buy are skilled in offering tech support to customers.

What are Best Buy’s Weaknesses?

What are Best Buy’s Weaknesses?

Best Buy’s SWOT analysis weaknesses elaborate on internal strategic factors that limit the firm’s full potential. In most cases, these factors require action by the company in order to increase the company’s revenue.

Some of Best Buy’s weaknesses include the following:

  • Overdependence on the US market
  • Negative publicity
  • High dependence on electronics
  • Low-profit margins
  • Over-dependence on supplier credit
  • Controversy

1. Overdependence on the US Market

Out of 1159 Best Buy stores operating in both domestic and international markets, 1036 stores are located in the United States.

Due to this overdependence on the domestic market, the company is less prevalent in locations that are beyond North America and may have to implement solid strategies for expansion.

Furthermore, restricting significant operations in the US exposes the company to a myriad of issues that may arise within the market.

2. Negative Publicity

Due to the 2020 reports of inappropriate romantic relationships between the CEO, Corrie Barry, and another company executive, the board was forced to convene a probe to investigate the allegations.

These allegations against the company’s CEO led to negative publicity, with most customers deeming the retailer as untrustworthy.

3. High Dependence in Electronics

Since technology is dynamic and ever-changing, Best Buy’s business of dealing with electronics may be at risk.

The electronics on the shelves at Best Buy may become obsolete within a few months or years, hence creating huge losses to the company.

4. Low-Profit Margins

Best Buy offers products at affordable prices, resulting in limited profit margins.

5. Over Dependence on Supplier Credit

Best Buy also has weaknesses in depending on supplier credit. Ideally, a large percentage of items at the stores are unpaid, and hence Best Buy has to pay for the items once the goods are sold.

In case the products are not sold on time, Best Buy has to pay for them after a specific period.

6. Controversy

Best Buy has experienced its share of different controversies over the last few years.

For instance, in 2000, two Best Buy customers in Florida filed a case against the company with claims of fraudulent business practices.

The claims related to the sale of extended warranties or service plans, and after the case was investigated, Best Buy had to pay the penalty for its actions.

What are the Opportunities for Best Buy?

The opportunities in Best Buy’s SWOT analysis identify and elaborate external strategic factors that can be considered in the company’s future plans.

If these opportunities are taken into action, the company will increase its profits and general company revenue.

Some of Best Buy’s opportunities for growth include the following:

  • Expanding in senior health
  • Increasing online sales
  • Global expansion
  • Strengthening its market presence
  • Acquisitions and Collaboration
  • New technology

1. Expanding in Senior Health

With Best Buy’s acquisition of Great Call, the company has the potential to grow more prominent in the health technology sector, primarily for seniors’ health.

Additionally, Morgan Stanley’s research has reported that Best Buy has the potential to earn more profits in health care than in electronics retailing.

2. Increasing Online Sales

With the recent increase in online shopping, Best Buy can formulate strategies that increase the company’s online footprints and programs that encourage people to choose the store over other companies

Even though Best Buy’s recent e-commerce activities are noteworthy, there is still room for growth.

The company should emulate giant online retailers such as Amazon to reach greater heights in e-commerce.

3. Global Expansion

With a majority of its operations in the US, Mexico, and Canada, Best Buy has the opportunity to expand in emerging markets.

To reduce competition in the saturated market, Best Buy can penetrate the unsaturated markets of emerging economies.

4. Strengthening the Market Presence

With a large concentration in North America, Best Buy has an opportunity to increase its market presence.

Currently, the stores are in wide apart locations, making other customers travel long distances to shop at Best Buy.

In order to fill the gap in limited stores, Best Buy can open up more stores to reduce the distance between various stores.

5. Acquisitions and Collaboration

Best Buy is widely known for completing strategic acquisitions to expand the company’s operations.

Consequently, the company can continue with initiated strategies for acquisitions in order to increase company profits and revenues.

6. New Technology

Best buy has the opportunity to invest in new technology to increase productivity and also reduce the company’s operational costs.

Introducing technological interventions in various processes will result in higher profit margins by the company, hence generating an increase in revenue.

What are the Threats of Best Buy?

Best Buy’s threats include all external factors and events that can potentially harm the smooth operations of the company’s processes.

These threats include the following:

  • Aggressive competition
  • Inevitable strikes
  • Increase in counterfeit products
  • Changes in technology

1. Aggressive Competition

 Best Buy is experiencing aggressive competition from online and physical retailers.

Several competitors in the retail industry introduce programs and strategies that are likely to appeal to customers and result in customer loyalty and retention.

For instance, giant online retailers such as have several appealing platforms and programs such as free delivery that aid in attracting customers to shop at the online store.

Aggressive discounting by online retailers and big-box retailers such as Costco, Target, and Walmart also decrease Best Buy’s customer base.

2. Inevitable Strikes

The newly enacted USMCA has not only advanced America’s First Agenda but has also empowered several employees across the border.

For instance, there were plans by employees of Home Depot in Mexico, where Best Buy also operates, to strike in a bid to advocate for higher pay.

Therefore, since strikes are often infectious, Best Buy’s strikes may be roaming.

3. Increase of Counterfeit Products

Since Best Buy heavily relies on electronic products for sales, the company is constantly targeted by counterfeiters and imitators who want to push their sales.

The counterfeiters provide high-quality products at lower prices than those of original manufacturers.

Hence, customers who like cheap bargains may promote counterfeit and imitated products.

4. Changes in Technology

The constant changes in the world of technology could make some of Best Buy’s products obsolete.

For instance, smartphones and tablets are slowly replacing laptops and personal computers, while streaming videos and music have made DVDs and DVD players redundant.

Hence, if a product becomes obsolete in the future, Best Buy would incur losses.

To know more about Best Buy, you can also see our posts on what is Best Buy, Best Buy’s business model, and Best Buy competitors.


Best Buy’s SWOT analysis reveals that the company is the leading consumer electronics retailer in the US.

However, the company’s success is affected by weaknesses presented by overdependence on electronics and high dependence on the US market.

As such, interventions such as global strategic expansions and increasing the market presence will help boost the company’s profits despite the threats arising from competition and technological changes.  

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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