Buying Skincare On Amazon (Is It Safe, Are The Products Real + More)

There are plenty of online and retail stores in which customers can find high-quality products such as lotion, makeup remover, and other necessary skincare items.

One place in particular in which millions flock to every day is Amazon. But is this eCommerce giant worth buying skincare products from? Here is what I discovered.

Buying Skincare On Amazon

Amazon sells a wide variety of skincare products, such as lotion, makeup removers, facial masks, and other items. Additionally, Amazon is very strict with beauty product sellers, which helps prevent counterfeit skincare items from being sold through Amazon. Skincare brands sold on Amazon include Nivea, Olay, Loreal, Revlon, and more.

If you’d like to learn more about the safety of purchasing skincare through Amazon, which products they sell, how much they cost, and more, keep reading for useful tips and facts!

Is Buying Skincare Products on Amazon Safe?

The majority of Amazon’s skincare products are safe to purchase.

Since the Beauty and Health category is restricted for sellers on Amazon, not just anyone can sell skincare products.

In order for a merchant to sell skincare products on Amazon, they must have established relationships with well-known distributors and meet the following criteria:

  • Sellers must have 3 invoices from authorized wholesale distributors
  •  FDA registration documents must be provided
  • A Good Manufacturing Practices Certificate
  • Certificate of Analysis
  • 510 (K) Premarket Notification
  • Liability insurance policy

Due to the intricate criteria for beauty product sellers, it’s rare that a fake beauty product company would be approved for making sales.

However, customers are urged to check Amazon’s skincare ratings before purchasing.

Are Skincare Products on Amazon Real?

Most skincare products on Amazon are legitimate and real brands. It’s very rare for a counterfeit seller to infiltrate Amazon, as their requirements for beauty products are very strict.

However, some products on Amazon have been proven to be counterfeit and have contained traces of dangerous substances such as animal feces and cyanide.

Therefore, customers are recommended to research the product they are considering purchasing and to avoid products if their reviews and ratings are negative or non-existent.

Which Skincare Products Does Amazon Sell?

Which Skincare Products Does Amazon Sell?

Amazon sells a wide variety of skincare products that are reputable and well-reviewed.

Some of the brands they sell are the following:

  • Elf
  • New York Biology
  • Bio-Oil
  • Revlon
  • Revision Skincare
  •  Loreal
  • Olay
  • Aveeno
  • Nivea
  • Jergens
  • Vaseline
  •  Hempz
  • Cetaphil

The above skincare brands are some of the most highly rated products on Amazon and are also well-known brands regarded for their effectiveness.

While Amazon stocks many other brands for skincare, it’s recommended that customers consider purchasing brands they are more familiar with to avoid any potential issues.

Does Amazon Sell Their Own Skincare Brand?

Amazon launched a skincare brand in the early 2000s with more than 125 names under their banner, including Belei Skincare, which features charcoal face masks!

Additionally, Amazon is an authorized reseller for many other major brands, such as Loreal, Maybelline, and many other well-known name brands!

Customers can find name brands by filling out the filters on the left-hand side of their beauty product pages.

How Much Does Skincare on Amazon Cost?

Amazon’s prices for skincare products will vary depending on the brand, the type of skincare product, and whether or not it’s eligible for Prime and other deals.

Currently, their lowest price for well-rated skincare products falls around $9.63, while their most expensive skincare products fall around $399.10 for skincare collections!

How Do I Avoid Buying Fake Skincare on Amazon?

While Amazon’s skincare products are usually trustworthy, customers may want to put the following into practice if they’re concerned about getting scammed:

1. Check the sellers profile

If customers are concerned about the legitimacy of a product or cannot locate any reviews on the skincare item, they can check the seller’s profile and view their ranking

If the seller’s profile appears illegitimate, customers are urged to refrain from making a purchase to avoid receiving fraudulent skincare items!

2. Contact the brand directly

 If customers are concerned about whether or not a product being featured is legitimate, they can find out by contacting the brand directly through customer service

 If the brand reveals that Amazon is not an authorized seller of their products, customers should avoid purchasing any of their products advertised on Amazon

For those wanting to know more about shopping at Amazon, you can also see ou related posts on if Amazon reviews are fake, if it’s safe to shop on Amazon, and what are Amazon daily deal are.


Amazon sells a wide variety of skincare products that are well known and reviewed, such as Loreal, Olay, and other well-regarded brands! Customers can find these products for as cheap as $9.63 and can purchase gift sets for up to $399.10.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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