How to Become a Lululemon Model (All You Need to Know)

Lululemon is a leader in fitness apparel, and if you can snag a modeling contract with them, you are sure to succeed in the fitness modeling industry.

However, how do you become a Lululemon model? If you’d like to find out, read on to learn all you need to know about this highly coveted modeling gig!

How to Become a Lululemon Model in 2024

To become a Lululemon model, you will need to be represented by a modeling agency in 2024. This will require applying to individual agencies and seeking out ones that partner with Lululemon. Once you are in the system, you can request to work with Lululemon. However, it’s up to the modeling agency and Lululemon if they decide to accept you.

If you want to model with Lululemon, keep reading. You will learn what agency works with Lululemon, how much models make, and other ways to get a Lululemon sponsorship.

How Do You Become a US Lululemon Model?

Modeling agencies typically represent Lululemon models in the United States.

To become a model for Lululemon, you should find an agency to represent you. Afterward, you can request to work for the company.

What Modeling Agency Does Lululemon Use?

Lululemon does not specify which modeling agencies they use to recruit models, though this may change in the future.

However, one of the company’s popular models, Chloe Magno, is represented by The Lions modeling agency in New York, so it’s likely that Lululemon goes through this agency.

How Much Money Do Lululemon Models Make?

Lululemon model salaries vary. However, it’s estimated that models make $27 per hour, with a base pay of $16 per hour and the rest in bonuses, commission, or tips. 

What Is the Age Requirement to Model for Lululemon?

According to Lululemon’s website, you must be 18 years or older to work for the company. However, most models are between 16-21.

It’s unclear how Lululemon gets its models. If the company outsources to a modeling agency, models may be under 18. However, if Lululemon hires directly, then models should be over 18.  

Can I Get a Lululemon Sponsorship?

Can I Get a Lululemon Sponsorship?

There are four separate programs through which to get a Lululemon sponsorship:

Lululemon Ambassador Program

Lululemon generally seeks out its ambassadors. Ambassadors can work locally in their communities or on a global scale.

These people are selected because they fit the brand image and are highly visible in their communities.

Ambassadors organize classes, host events, and promote brand awareness. In return, they get free gear, discounts, and publicity.

Lululemon Influencer Program 

Lululemon’s Influencer Program accepts both micro and large-scale influencers. These people represent the brand using their social media platforms.

They may wear clothes or discuss products. In return, they can earn commission using affiliate links.

Sweat Collective Membership

Lululemon’s Sweat Collective is a members-only group of sweaty leaders.

People in leadership roles such as gym owners, fitness instructors, and professional athletes can join the Sweat Collective. Members get 25% off merchandise.

Strategic Sales

Lululemon uses strategic sales to partner with companies and athletic teams. Lululemon can give discounts for bulk sales or outfit athletic teams.

How Can I Become a Lululemon Influencer?

Lululemon’s influencers are part of the Lululemon Collective.

To apply, fill out an online application. You’ll need to explain why you want to promote Lululemon and how you will do it.

If accepted, you will need to review the company’s guidelines. From there, you are free to create content according to the guidelines. In return, you can earn a commission using affiliate links. 

Is It Hard Becoming a Lululemon Ambassador?

Whether it’s hard to become a Lululemon Ambassador depends on your background.

Lululemon usually seeks out its ambassadors, who are typically people in the community who are recognizable or in leadership positions.

Yoga teachers, fitness instructors, or wellness professionals can become ambassadors.

However, if you’d like to become a Lululemon Ambassador, it is best to visit your local store.

Since ambassadors hire locally, it is essential to become familiar with store staff and let them know you are interested.

Do Lululemon Ambassadors Get Paid?

Lululemon Ambassadors do not get paid a fixed salary. However, they get special perks such as free merchandise, discounts, and publicity. 

To know more, you can also read our posts on how to wash Lululemon aligns, is Lululemon true to size, and does Lululemon run small.


Many of Lululemon’s models featured on the website have gone through agencies and work with other fitness apparel companies. Lululemon occasionally teams up with independent models to shoot action shots such as running, yoga, or strength training.

Other ways to get sponsorship or exposure through Lululemon are joining the Sweat Collective or becoming an influencer or ambassador.

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Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

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