23 Kohl’s Statistics, Trends & Facts

Founded in 1927, Kohl’s has continued to rise through the ranks as one of the most popular retail stores in the United States which how now become a household name.

So if you’re looking for up-to-date facts and statistics about Kohl’s, and how they are combatting competition in the internet age, continue reading through this article for more useful information.

23 Kohl’s Statistics, Trends & Facts In 2022


1. Kohl’s Current Store Count

Kohl’s is currently regarded as the largest store chain across the United States, and has held that position since 2013.

Kohl’s currently boasts 1,162 stores across the 49 states in the US.

2. Kohl’s Total Brands

Below is Kohl’s list of their current brands per category:

Women’s Clothes:

  • Croft & Barrow
  • MaidenForm
  • Simply Vera by Vera Wang
  • Lauren Conrad
  • Calvin Klein
  • Sonoma Goods for Life
  • Nine West
  • Bali
  • Land’s End
  • So

Men’s Clothes:

  • Levi’s
  • Croft & Barrow
  • Land’s End
  • Haggar
  • Tommy Hilfiger
  • 9
  • Sonoma Goods for Life
  • Calvin Klein

Children’s Clothes

  • Jumping Beans
  • Disney
  • Lego
  • Carter’s
  • FAO Schwarz
  • Land’s End

Home:

  • The Big One
  • Sonoma Goods for Life
  • CuddlDuds
  • Koolaburra by UGG
  • Food Network
  • Land’s End
  • Shark
  • Ninja

Footwear:

  • Koolaburra by UGG
  • Clarks
  • Skechers
  • Toms
  • Vans
  • Nine West
  • Cole Haan

Beauty:

  • Kohls + Sephora

3. Kohl’s Loyalty Program Facts

  • Kohl’s Rewards currently boasts 30 million members in their program.
  • The Kohl’s Card program currently holds 29 million members.
  • Kohl’s Cash, Kohl’s Card, and Kohl’s Rewards are currently the only sub-tiers of the Kohl’s loyalty program.

4. Facts About Kohl’s Mobile App

  • The Kohl’s App can scan any item in a Kohl’s location to see the product price, read reviews, and view available offers
  • The Snap & Shop feature allows customers to take photos of any product in the world and the app will locate a similar Kohl’s brand item
  • Kohl’s Cash can be added to the Kohl’s Mobile App Wallet
  • Earned Yes2You rewards automatically show up in the Mobile App
  • The Kohl’s App can display all available inventory at your local Kohl’s store by entering your location

5. Kohl’s Net Marketing Costs

Kohl’s spent 8 million USD on marketing during 2020. This amount is a reduction from the 2019 marketing cost, which totaled 1.03 billion USD.

During this same period, Kohl’s reached a net loss of 163 million USD.

6. Kohl’s Revenue Totals (2007-2021)

Listed below are Kohl’s revenue totals for the last 5 years (2017-2021):

  • 2021- .96 Billion USD
  • 2020- $15.9 Billion USD
  • 2019- $19.9 Billion USD
  • 2018- $19.1 Billion USD
  • 2017- $19 Billion USD

7. Kohl’s Stock Market Ranking (2021)

Kohl’s currently ranks #3 on the Zacks Ranks scale, making it a solid company to purchase shares from.

8. Kohl’s Stock Market Valuation Measures

Listed below are the stock market valuation measures for Kohl’s:

  • Market Cap: 7.76B
  • Enterprise Value: 12.13B
  • Trailing P/E: 19.52
  • Forward P/E: 10.20
  • PEG Ratio (5 yr expected): -2.19
  • Price/Sales (ttm): 0.45
  • Price/Book (mrq): 1.52
  • Enterprise Value/Revenue: 0.70
  • Enterprise Value/ EBITDA: 7.47

9. Kohl’s Stock Market Financial Highlights

9. Kohl’s Stock Market Financial Highlights

  • Most Recent Quarter (mrq): May 01, 2021
  • Profit Margin: 2.25%
  • Operating Margin: 4.40%

10. Kohl’s Stock Market Income Statement

  • Revenue (ttm): 17.4B
  • Revenue Per Share (ttm): 113.08
  • Quarterly Revenue Growth (yoy): 60.10%
  • Gross Profit (ttm): 5.78B
  • EBITDA: 1.62B
  • Net Income Avi to Common (ttm): 392M
  • Diluted EPS (ttm): 2.54

11. Kohl’s Stock Market Balance Sheet

  • Total Cash: 1.61B
  • Total Cash Per Share: 10.3
  • Total Debt: 6.27B
  • Total Debt/Equity:122.59
  • Current Ratio: 1.77
  • Book Value Per Share: 32.59

12. Kohl’s Cash Flow Statement

  • Operating Cash Flow: 1.56B
  • Levered Free Cash Flow: 1.17B

13. Kohl’s Share Statistics

  • Average Volume (3 months): 3.48M
  • Average Volume (10 days): 2.95M
  • Shares Outstanding:156.23M
  • Float: 154.54M
  • Percent Held by Insiders: 1.02%
  • Percent Held by Institutions: 93.30%
  • Shares Short (June 30 2021): 13.72M
  • Short Ratio (June 30 2021): 3.98
  • Short % of Float (June 30 2021): 8.87%
  • Short % of Shares Outstanding (June 30 2021): 8.78%
  • Shares Short (Prior to June 30 2021): 11.55M

14. Kohl’s Forbes List Ranking

Below is Kohl’s ranking on the Forbes Lists for 2021:

  • #1542 for Global 2000 2021
  • #355 for Best Employers for Diversity 2021 and America’s Best Employers by State 2020

15. Kohl’s Most Popular Products

Listed below are some of Kohl’s most popular products for 2021 as told by Kohl’s employees:

  • Sonoma Goods for Life Patio Antigravity Chair
  • KitchenAid 5-Speed Ultra Power Hand Mixer
  • Sonoma Goods for Life Candle Jars
  • Pyrex 24-pc. Storage Set With Colour Lids

16. Kohl’s Net Sales for 2020

Kohl’s net sales in 2020 amounted to .03 Billion USD.

This was a 20 percent decrease from the previous year, reflective of the temporary closure of stores due to COVID-19 protocols.

17. Kohl’s Store Location Facts

  • Kohl’s has stores in 49 US States
  • California has the most Kohl’s locations, coming out at 117 stores state wide
  • Kohl’s had over 600M store visits in 2019
  • 80% of Americans live within 15 miles of a Kohl’s store
  • 95% of Kohl’s stores are not attached to a mall

18. Kohl’s Financials and Capital Management for 2020

  • Total Revenue: $15,955M
  • Growth: -20.1%
  • Gross Margin Rate: 31.1%
  • SG&A: $5,021M
  • SG&A % of Revenue: 31.5%
  • Adj Operating Income: $300M
  • Adj Net Income: -$186M
  • Adj Diluted Earnings Per Share: -$1.21
  • Dividends Per Share: $0.70

19. List of Kohl’s Environmental and Social Efforts (2021)

  • Environmental Sustainability– Kohl’s leverages business practices and decisions in accordance with the United Nations Sustainable Development Goals.
  • Diversity and Inclusion– Kohl’s renewed their Diversity & Inclusion Strategy in 2020 to meet the needs of more minorities in the workplace and who shop at their stores.
  • Values, Ethics, Human Rights and Governance– Kohl’s reflects their ESG efforts in their Code of Ethics, Global Human Rights Policy, Business Partner Code of Conduct and Corporate Governance Guidelines.

20. Kohl’s Customer Experience Facts

  • Store Drive Up: Kohls.com orders can now be picked up using the Kohl’s Store Drive Up Service. Kohl’s associates will bring the order out, confirm contents with the driver, and place it in the backseat or trunk.
  • In-Store Pickup: Kohl’s allows customers to pick up their Kohls.com orders at Kohl’s locations.:

21. Kohl’s Company Statistics for 2020

  • Kohl’s generated $16B in total revenue in 2020
  • They boast over 1,100 stores nation-wide
  • $785M was raised to help communities nationwide
  • Over 65M customers were served

22. Kohl’s Shipping Policy for 2021

Kohl’s currently offers free shipping on purchases over $75. Standard shipping times range from 3-6 business days.

Customers have the option to ship packages to a Kohl’s location or to their house.

23. Kohl’s Return Policy for 2021

Kohl’s current return policy states that customers have 180 days to return all products (minus premium electronics).

They don’t require a receipt as long as the purchase can be looked up in their database. If the purchase cannot be found, they will process the refund through store credit.

To learn more, you might also be interested in reading up on Sam’s Club, Aldi’s, and Target’s statistics.

Conclusion

Kohl’s retains a high position in the retail industry, despite the store’s 20% net loss during the 2020 shopping year.

They are steadily increasing in sales and are expected to retain their position as one of the most popular retail stores in the United States.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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