Verizon Slogan (What It Means, History Of Slogan + More)

You’ve likely heard of Verizon before since it’s one of the biggest cell phone networks in the country, but have you been wondering about the Verizon slogan, such as what it means?

If so, read further to find out what I’ve discovered while researching this interesting topic!

Verizon Slogan In 2024

The Verizon slogan “Built Right” is at the center of what Verizon aims to do in 2024. It means that Verizon is continuing to advance technology to make the world a better place. Furthermore, it has been changed to “5G Built Right” as Verizon looks to expand and improve its 5G network across the country,

Do you have additional questions about the Verizon slogan, including the history of the saying and more? Well, keep reading to find out what I’ve discovered during my research on this topic!

What’s The Verizon Slogan?

The Verizon slogan is “5G Built Right” as Verizon competes with other networks, including AT&T and T-Mobile, to roll out 5G technology across the country.

Furthermore, since there is competition with the rollout of 5G, Verizon has used “5G Built Right” to get people to think Verizon is the only one rolling out the best 5G network to stand out.

However, Verizon is behind T-Mobile in rolling out 5G, and it’s not available in nearly as many regions within the United States as the competitors.

What Does Verizon’s Slogan Mean?

“Built Right” is how Verizon describes its networks, whether we are talking about 4G LTE or the new 5G technology.

For example, “Built Right ” gives Verizon a sense of superiority and quality so that you believe the 4G LTE network and 5G network have been constructed properly across the country.

For Verizon, “Built Right” is at the core of what the business aims to do, which is to make the best telecommunications network possible to help the world advance and move forward.

What Was Verizon’s Old Slogan?

Verizon has had a few slogans over the years, such as “That’s Powerful” and “Better Matters.”

That said, the “That’s Powerful” slogan discusses how Verizon’s technology can change the world.

However, Verizon began using “Better Matters” in 2016 about its networks compared to the competition.

Additionally, Verizon has used other slogans over the years, including “Never Settle” and “We Never Stop Working For You,” to show how the customer is at the center of its business.

Why Does Verizon Change Its Slogan?

Why Does Verizon Change Its Slogan?

Verizon has to change its slogan every once in a while to be innovative and create a sense of progress, such as from 4G LTE to 5G and changing it to “5G Built Right.”

In addition, Verizon’s slogan is a sign it can change with the times, which is essential when you’re trying to say you’re the best and most innovative wireless provider in the country.

What Is Verizon’s Mission Statement?

Verizon’s mission statement is: “We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible.”

Also, the mission statement goes on to say: “We do it all through the most reliable network and the latest technology.”

Therefore, when you look at the Verizon slogan of “Built Right” and put that with the mission statement, you can see that Verizon aims to be the most reliable and trusted of all networks.

The Verizon logo is simply the “Verizon ” name with a small red checkmark at the end, refreshing the older logo.

Furthermore, the old logo used before 2015 featured a red “Z” on Verizon and a bigger checkmark.

To know more, you can also see our posts on who owns Verizon media, Verizon complaints, and Verizon LTE.


Verizon’s current slogan is “5G Built Right,” which is Verizon trying to set itself apart from the competition for the 5G network rollout.

Also, the new slogan was based on the “Built Right” slogan, which is its core value of making the best wireless network possible and improving technology, including both 4G LTE and 5G.

However, Verizon has had other slogans in the past, such as “Never Settle” and Better Matters,” but “We Never Stop Working For You” is one of the most memorable.

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Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

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