What Is Amazon Seller Central? (Your Complete Guide)

Amazon Seller Central is a powerful tool for anyone who sells online and wishes to do so on Amazon.

This platform has many features that help sellers monitor, control, and optimize their business performance, so if you’d like to learn more about it, keep reading!

What Is Amazon Seller Central In 2024?

Amazon seller central is an e-Commerce tool that enables professional fulfillment services for only $39.99 a month, plus sellers fees. Sellers can easily track orders, inventory, and customer reviews from one location on Amazon seller central. They also have access to tools to help grow their business, like metrics reports and competitor overviews.

If you are an e-Commerce seller, and want to learn what other resources are available on Amazon seller central to help your business become a success, keep reading!

What Are Key Features of Amazon Seller Central?

Amazon seller central is a robust and powerful tool for sellers to monitor and optimize their performance.

There are many features that sellers can take advantage of within the platform.

To begin, the primary goal of seller central is to help sellers increase their sales and profitability by making it easy for customers to find and purchase your products.

One of the key features is monitoring key metrics, such as inventory, customer reviews, etc.

Sellers will be able to use these metrics to make informed decisions about how best to grow your business.

These metrics also provide sellers with insight into what’s selling well to focus on those products, while also knowing what not to stock anymore if it’s a product that isn’t selling.

Likewise, sellers will also access other essential tools, such as sponsored products and product ads within Amazon seller central.

These tools will allow products to have greater visibility in Amazon search results.

This makes it easier for customers to browse Amazon’s website or app for products like yours, and to buy from you instead of someone else.

As you can see, Amazon seller central is an essential tool that will help sellers succeed on Amazon with features like these!

How Can Sellers Optimize Their listing on Amazon Seller Central?

Before listing your first product, the best way to optimize your listing on Amazon seller central is to inspect your title and product description.

These are the top two elements of your listing that will determine if a customer will click on it or not.

First, the title should be concise and descriptive, while the description should include details about the item.

In order to be competitive on Amazon, products need to have a high-quality listing with all pertinent information for prospective customers.

Likewise, its sellers should also invest in professional photography. This is especially true for larger items that require more than one photograph.

When posting an image, present clear photos that accurately represent your products to attract buyers who may be hesitant about purchasing from you.

If you use a good quality camera and photo editing software, you can ensure everything looks excellent before uploading them onto seller central.

What Are Payment Processing Methods on Amazon Seller Central?

What Are Payment Processing Methods on Amazon Seller Central?

Amazon provides multiple ways to process payments. For payments, sellers can use Amazon’s payment processing or an external company such as PayPal.

When you process payments through Amazon, the money will be taken out of your account and deposited into Amazon’s account within 2-3 business days.

If there are many orders, it might take a few more days for the funds to be available in your account.

How Do Sellers Manage Inventory on Amazon Seller Central?

By using a third-party inventory management service, like Fulfillment by Amazon (FBA), sellers can easily manage the inventory levels of their listings directly through Amazon Seller Central.

Since inventory is an essential aspect of any business, it’s helpful for sellers to monitor inventory status within their listing.

For example, if a seller runs a sale, they can reduce or increase their inventory levels accordingly.

Sellers should never over-produce inventory, leading to wasted space and money.

What Fulfillment Methods are Available on Amazon Seller Central?

When deciding on fulfillment methods, sellers should consider their ability to store and deliver products efficiently to buyers.

With e-Commerce, once a shopper purchases online, they expect to receive reliable and swift delivery.

Therefore, Amazon Seller Central offers several options to assist sellers with fulfillment: in-house fulfillment, Fulfillment by Amazon (FBA), etc. Lets look at these in further detail.

1. In-House Fulfillment

For smaller brands, storing and shipping orders from your place of business is a common approach.

This option could limit the variety and quantity of products sellers can hold or sell, not to mention it may also increase overhead expenses.

This option is best for sellers with:

  • A limited volume of products
  • A functioning logistics network
  • Products that are sold in complicated packing or have complex shipping requirements
  • Seasonal products that would incur excessive storage fees

2. Fulfillment By Amazon

For e-Commerce, many online retailers use Fulfillment by Amazon (FBA) to give buyers a preferred delivery service with Amazon Prime, reliable delivery, and fast shipping timeframes.

Amazon FBA allows sellers to ship inventory at a competitive cost, and then Amazon delivers it when an order comes in.

With Amazon’s distribution network infrastructure, the company can then provide world-class delivery service and customer service to its buyers.

Since Amazon has 175 fulfillment centers worldwide, sellers can store and ship their products through FBA, both in the US and internationally.

This service is best for sellers that:

  • Need to save money and scale down their business
  • Small scale e-Commerce businesses that require more intensive end-to-end solutions for inventory storage, shipping, and returns, as well as customer service
  • Like to draw-in Amazon Prime shoppers

What Is the Amazon Seller Central Dashboard?

Consider the Amazon Seller Central Dashboard as the seller’s control panel. It has easy-to-use features that allow you to monitor and control the performance of your products.

Once an order is made, sellers will be able to see order status, order date, and shipment confirmation.

In addition, sellers will be able to see any changes in your inventory levels, as well as reviews from customers.

Also, the dashboard will let sellers know if they have a competitor selling a similar product so they can undercut them with a lower price.

How Much Does Amazon Seller Central Cost?

First, it’s essential to know that Amazon seller central is not free, and you will need to pay $39.99 per month for the professional service plus selling fees.

A professional plan is made for sellers that generally sell more than 40 products in a month, would like to have access to more extensive reports and tools, and would like to sell restricted products.

For sellers that are just e-Commerce, and want to learn more before committing, there is also an individual plan that costs $0.99 for each item sold.

With this option, sellers don’t have access to more attractive seller central live metric reports and ads tools.

To learn more about Amazon, you can also read our posts on the Amazon reseller program, Amazon seller refusing refund, and what are Amazon daily deals.


Amazon seller central is a powerful online tool for e-commerce sellers. With Amazon seller central, sellers can manage their inventory, set prices, and get paid for their items.

Seller central allows businesses of all sizes to fulfill and ship orders reliably and quickly for buyers around the globe, with in-house fulfillment or FBA services for a low monthly cost.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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