What Is Amazon SES? (How It Works, Price + More)

Amazon Web Services (AWS) continues to grow in popularity as the global company makes a name for itself in more than just e-commerce. Amazon’s tech services rely on innovation and artificial intelligence, which supports the rise of new web and cloud-based solutions.

So, if you’re interested in advanced tech, you may be wondering: what is Amazon SES? I was also curious about this, so I did some research, and here’s what I know!

What Is Amazon SES In [currentyear]?

Amazon SES stands for Simple Email Service, a scalable cloud service offering reliable inbound and outbound email from all applications in [currentyear]. Made for developers, Amazon SES is commonly used for mass sales and marketing emails with analytics, email authentication, and sender reputation protection all available from this pay-as-you-go program.

If you want to know more about Amazon SES, including how it works and how much it costs, continue reading below for more facts!

How Does Amazon SES Work?

As a highly scalable email service based on the cloud, Amazon SES frees up tech resources and allows users to manage inbound and outbound mail efficiently and affordably.

Amazon SES is a cost-effective email program that supports mail delivery through all applications, with emails delivered from any domain or address owned by the account holder.

Reddit, Netflix, and Duolingo are a few large companies making the most of Amazon SES technology, although this scalable solution is also popular for small and medium-sized businesses.

Before you can use Amazon SES, you need to prove ownership of a domain or email address with the capacity for up to 10,000 web addresses to ensure comprehensive email coverage.

Once you verify ownership, it’s easy to configure email settings and start sending within minutes, as you may use the Amazon SES console, SMTP, or APIs.

You can track email performance on the Amazon SES reputation dashboard and use flexible deployment for dedicated, shared, and customer IPs.

High-level content filtering tech checks that emails meet ISP standards, ensuring as many emails get delivered as possible.

There’s also a feedback loop for delivery, complaint, and bounce records.

This email sending and receiving platform provides enhanced customer interaction, too.

Amazon SES offers a welcome alternative to traditional email servers with optimized email deliverability on a pay-as-you-go model.

What Are Amazon SES Limits?

Amazon SES is regarded as a highly flexible and scalable email service, as you have the option of adding up to 10,000 domains and email addresses so long as you can verify ownership.

In terms of sending limits, each account has a maximum send rate per second and a number of recipients in 24 hours.

Message attachments can be up to 10 MB for inbound mail on Amazon SES. Otherwise, there’s an option to up the maximum message size to 40 MB.

Keep in mind that sending limits may be viewed on the Amazon SES console at any time.

Also, Amazon also reserves the right to pause sending abilities if emails are flagged as questionable with high complaint or bounce rates.

How Much Does Amazon SES Cost?

How Much Does Amazon SES Cost?

One of the key perks of Amazon SES is that it’s priced on a pay-as-you-go model, just like other popular AWS services.

There are no minimum charges or subscriptions required, as the costs are calculated based on how many emails you send and receive, with a base rate of $0.10 per 1,000 emails.

Then there are outgoing data charges of $0.12 per GB of data in the message body and attachments.

Additional fees apply for incoming mail chunks, dedicated IP addresses, and access to the Deliverability Dashboard.

Something else to consider is the AWS Free Usage Tier.

This allows you to send 62,000 messages a month at no charge when using applications hosted through AWS Lambda or Amazon EC2.

This free usage benefit does not expire, although incoming mail chunks, EC2 transfer fees, and outgoing mail data charges still apply.

Also, the Bring Your Own IP (BYOIP) feature is optional and costs $24.95 per month for every IP address, so if you want to use several IPs, you’ll just need to pay slightly more.

To track Amazon SES usage and get a better idea of your bill, just head to the AWS Billing Dashboard, where current billing charges will appear in the management console.

You may also want to try the AWS Pricing Calculator to calculate estimated costs for your inbound and outbound email needs.

How Can I Get Started with Amazon SES?

If you’re interested in paying as you send and receive emails via a trusted cloud service, then Amazon SES is worth checking out.

To get started, go to aws.amazon.com/ to create your AWS account, which is where you will add SES and any other desired web services to your organization’s dashboard.

If you already have an AWS account, then simply log in and go to the Amazon SES homepage to set up this service.

Once that’s all done, you will get access to the Amazon SES sandbox, which is a testing area for new users.

Here you have the chance to send messages to verified email identities, although your daily email send capacity will be limited in the meantime.

These sandbox restrictions will lift following a review of your Sending Limit Increase request, as outlined on the Moving Out of the Amazon SES Sandbox page.

To know more, you can also read our posts on what is Amazon Subscribe & Save, what is Amazon Lightsail, and what is Amazon.Mx.


Amazon SES is the tech giant’s Simple Email Service and part of Amazon Web Services. Like related services, Amazon SES is a pay-as-you-go option that you can scale up or down as needed.

Not only is the flexibility and low cost of Amazon SES attractive to developers, but this service is also easy to use for sending corporate updates and marketing campaigns from all applications.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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