What is Facebook Instant Experience? (Your Full Guide)

Due to its huge user base, Facebook is a hotbed for advertisers. If you want to reach a lot of people quickly, you use Facebook. 

To encourage this, Facebook has optimized its advertising experience. Thanks to their tools, it is extremely easy to advertise on Facebook. One of these tools is Instant Experience, which we will explore below. 

What is Facebook Instant Experience?

Facebook Instant Experience is an interactive ad format that advertisers can use on Meta’s various platforms. These ads come in many shapes and sizes, from videos to interactive catalogs. However, the user’s ability to interact with the advertisement and their full-screen mode is largely what sets them apart from your average ad. 

For information on using these advertisements, keep reading. 

Should I Use Facebook Instant Experience?

As you’d guess, there are several perks to using Facebook Instant Experience. If there weren’t, then these advertisements wouldn’t be around. 

Firstly, the most important perk is that these ads aren’t as limited as some other options. For instance, you can advertise where and whatever you want. Overall, they provide a lot more free-reign than other advertisement options. 

They provide a “full immersion” ad experience, which may increase engagement. Plus, the loading times are also shorter, so users are less likely to click away from your advertisement. 

Plus, you can use these ads with a variety of different content types. For instance, videos, texts, and images all work well with instant experience. 

Furthermore, many users like that these advertisements are extremely easy to take in little time. In fact, Facebook provides many templates that allow you to create advertisements without much background knowledge quickly. 

For this reason, you can often start making these advertisements right away. 

With all these benefits, there are many reasons to use Facebook Instant Experience. However, that doesn’t necessarily mean that they’re the perfect decision for everyone. 

What Can You Do With Facebook Instant Experience?

While that is one type of advertisement on Facebook, there are actually many types of content that can be used in that format. 

For instance, users can watch videos (which is the most common type of content used with Instant Experience).

However, you can also set up a carousel of photos, explore images with products, and view your catalog. 

Often, businesses also add links to their webpage. In this way, users can also visit products they’re interested in or learn more about your company. 

Where Is Instant Experience on Facebook?

Where Is Instant Experience on Facebook?

To add or edit an Instant Experience on Facebook, you’ll need to navigate to your business’s Ad Setup section. This area can be found in your Ads Manager. 

As you’d guess, this area contains everything you need to successfully launch ads on Facebook. 

Once you’ve navigated to the Ad Setup section, check the box titled Add an Instant Experience. 

Now, you can add a new experience or edit an old one.

If you want to edit an older experience, click Search for an existing Instant Experience. Scroll down until you locate the experience that you want to edit. 

Keep in mind, when editing, your previous experience won’t be deleted. Instead, you’re simply duplicating and editing the experience. 

After you find the experience, click Preview and then the Duplicate button, which is in the top-right corner. 

Now, you can edit the copy of your Instant Experience. 

How Do I Use Instant Experience on Facebook Ads? 

Because Facebook works quite hard to make advertising easy, Instant Experience ads are easy to create, manage, and edit. Everything you need for instant experience ads can be found on Facebook’s Ad Manager. 

You can locate easy-to-use templates right on the Facebook website for free. Then, you can easily edit your own product information, add videos, and upload pictures. 

Innately, many of these templates are designed to capture your viewer’s attention. For this cause, the templates feature options like video collections, picture carousels and slideshows. 

Of course, you can also make your own Facebook ad completely from scratch. 

How Do You Post Instant Experience?

Posting an Instant Experience is pretty easy. First, you’ll want to open your business’s Meta Ads manager, which controls all Ads across Meta websites. Next, click the create button to start a new instant experience. 

You’ll need to choose an objective that supports Instant Experiences next. Of course, you’ll need to choose this carefully, as it does influence which templates are available.

Now, you can add your campaign details, A/B tests, and other information if you need to. You’ll also need to select your budget, placements, optimization, and audience. For the most part, this is just like other advertisements. 

Select Next after filling out all the requested information. Next, you’ll be asked to identify which accounts this advertisement is for. 

Finally, you’ll be asked to select the type of advertisement you want. There are several different options, from collection to single image. However, your options are determined by your campaign objective. 

In the Destination section, be sure to choose Instant Experience to ensure the ad is published as an instant experience. Next, you’ll be able to select a template that you like. 

Now, all you have to do is follow the directions for the template. Upload your media in the Ad creative section, as well as any text that’s necessary. 

When you’re done, you can select Publish to finish your advertisement. 

To know more, you can also read our posts on Facebook Pay, Facebook Pixel, and Facebook Reach.


Facebook Instant Experience is an advertising format that allows users to interact with advertisements. However, there are tons of different Instant Experience ad types. 

For instance, viewers can watch videos, swipe through products, view a whole catalog, explore a picture with tagged products, or scroll through a carousel of pictures. 

Furthermore, these advertisements display in fullscreen when a user clicks on them. Therefore, they are thought to be more successful and engaging than other advertisement types. 

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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