What Is Samsung Galaxy Friends? (All You Need to Know)

Being able to find apps that are useful in your day-to-day life is one of the key ways to ensure that you get the most out of a smartphone.

For instance, Samsung Galaxy Friends is supposed to be a way for users to find apps and other content without struggling to find it, as we’ll discuss in the article below. If you’re interested to learn more, keep reading!

What Is Samsung Galaxy Friends in 2024?

Samsung Galaxy Friends is a content delivery system that works using the cloud and physical accessories in 2024. When you connect certain accessories to the phone, it connects to an external service to provide certain content, such as wallpapers, icon packs, and lock screens. It was first introduced around 2017 but didn’t receive much promotion until a few years later.

To learn everything you need to know about Samsung Galaxy Friends, including how it works, how to use it, and more, continue reading this article!

How Can I Open Samsung Galaxy Friends?

Unfortunately, you can’t open Samsung Galaxy Friends yourself because it works in the background so it doesn’t have an icon in the app drawer.

Whether the app came preloaded on your phone or you downloaded it yourself from one of the available app stores, you don’t have the option to access it directly.

Rather, you’ll only see it when you connect a compatible accessory or during automatic software updates in the background when it shows up briefly in the notification area.

How Does Samsung Galaxy Friends Work?

Samsung Galaxy Friends works by reading information from accessories that are built to be used with the service.

On accessories such as speakers, headsets, data cables, and printers, the information is embedded into their electrical components.

However, cases, which are by far the most popular accessories used for the service, come fitted with an NFC chip that certain phones can read, which is how they communicate the information.

This means that they’re more expensive than conventional cases and are only made for flagship to mid-range devices.

NFC is the same technology used to power contactless payment methods, such as Samsung’s own Wallet service.

Because the NFC components are at the back of the device, it’s easy to fit the information onto the case, which is why most of them warn you against removing the layer that’s in contact.

When the device reads the information, it connects to the cloud to download the necessary items and apply the changes as required.

For certain pieces of content, you’ll need to keep your phone connected to the internet, otherwise, it might disappear.

What Is Samsung Galaxy Friends Used For?

What Is Samsung Galaxy Friends Used For?

According to a 2019 presentation, Samsung Galaxy Friends is used to allow companies to push their products more effectively by using targeted content.

By having things like apps baked into accessories, discovery and installation becomes more streamlined for the user.

So, they’re more likely to pay attention to the advertising and use the products.

One of the biggest promotions that used the service was a 2019 campaign in partnership with Marvel during the release of Avengers: Endgame.

At the time, users could buy smart covers bearing designs of characters from the film. 

When they put the cover on the phone, they could unlock themes that include matching live wallpapers, a lock screen, and icon packs.

Other benefits included power-ups in the Marvel Future Fight mobile game and vouchers to watch the movie in theaters.

In this case, Marvel could use the service to build hype for its movies and its own mobile game.

How Do I Use Samsung Galaxy Friends?

To use Samsung Galaxy Friends, you’ll need to start by ensuring that it’s on your device; if it didn’t ship with it, you can download and install it from the Galaxy or Google Play Store.

When it’s installed, you won’t need to do anything else and can go straight to connecting a compatible accessory.

Those that are compatible with the service will usually display it prominently because it’s arguably their only use scenario.

After connecting the accessory, wait for a prompt to appear with the name of the accessory and content, then select “Start.”

Check the boxes that come up, accept the terms and conditions, click “Next,” enable permissions, and wait for the content to download.

With most instances, the first thing you’ll notice is the lock screen and wallpapers while the other components download.

How Do You Delete Friends on Samsung Galaxy?

Unfortunately, you can’t delete Friends on Samsung Galaxy, either through uninstallation or disabling it because it’s a system app.

Because it’s dependent on the accessories you use, however, you can avoid it completely if you don’t have any of them.

To know more, you can also read our posts on Samsung Push Service, Samsung Pass, and Samsung Pay Pin.


Samsung Galaxy Friends is a service that uses accessories such as cases, earphones, printers, and data cables to promote other products in a phone. Companies can use it for advertising via themes with icon packs, wallpapers, and lock screens, as well as installing their own apps.

When you connect a compatible accessory, the service will start up by itself and you’ll only need to accept the prompts and give permissions when requested. Unfortunately, you can’t uninstall or disable it and it’s not accessible through the app drawer.

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Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

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