23 Revealing Amazon Prime Statistics, Facts & Trends (2024)

Amazon Prime is incredibly popular with people worldwide, but have you ever wondered about some of the top facts and trends about Amazon Prime?

I’ve been researching the top 23 Amazon Prime statistics and wanted to tell you all about them, so keep reading to find some cool facts!

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Amazon Prime Statistics In [currentyear]

Amazon Prime is available in over 20 countries as of [currentyear]. Also, more than 200 million people are Amazon Prime members, accounting for $25 million in Amazon Prime fees in 2020. Amazon’s value topped over $1 trillion in 2021, and 90% of online shoppers in the United States have purchased at least one thing from Amazon.

Do you want to know more great Amazon Prime statistics or have even more questions you want to be answered? If so, continue reading below to find out so much more!

1. Amazon Prime Is In Over 22 Countries

Amazon Prime isn’t available everywhere and is only available in 22 countries at this point, including in the below locations:

The United States
United Kingdom
Italy
Japan
India
Canada
China
France
Austria
The Netherlands
Spain
Turkey
Sweden
Brazil
Germany
Saudi Arabia
Australia
Luxembourg
Poland

2. Amazon Prime Has Over 200 Million Members

There are more than 200 million subscribers to Amazon Prime as of early 2021, which is a massive jump in Prime subscribers in just three years, and it’s only going to increase over time.

For example, in early 2018, the number of Prime members was 100 million, so the subscriber count doubled in three years!

3. Prime Day Sales Topped $11 Billion In 2021

In 2021, Prime Day sales topped $11.79 billion, which is a massive increase from the $1.59 billion in 2016 Prime Day sales.

4. Amazon Prime Fee Revenue Topped $25 Billion in 2020

Amazon Prime subscription fees continue to go up, so it shouldn’t be a surprise that one of the Amazon Prime statistics is that in 2020, Prime fee revenue topped $25 billion!

Furthermore, Amazon has earned a lot of revenue from Prime through the years, earning more than $14 billion in 2018 and $19 billion in 2019.

5. Amazon Has 90% Of The Market Share In 5 Categories

Thanks to Amazon Prime, Amazon has over a 90% market share in categories including batteries, kitchen and dining, home improvement tools, gold, and skincare.

6. There Are Over 300 Million Active Users On Amazon

While not specific to Amazon Prime, did you know that more than 300 million active users are on Amazon? Also, this is a trend people don’t see dying out anytime soon.

7. 197 Million People Visit Amazon’s Website Monthly

Amazon Prime is one reason why over 197 million people visit the Amazon website monthly, and it’s a statistic I’m not that surprised to see.

8. 90% Of Online Shoppers Have Purchased An Item From Amazon

Online shoppers continue to use Amazon as one of their main retailers, so it’s not a real shock that more than 90% of online shoppers have made at least one purchase on Amazon.

Furthermore, Amazon has only become more popular for online shopping over the last few years, so people expect this number to get even higher in the coming years.

9. Amazon’s Valuation Topped $1.5 Trillion In 2021

In 2021, Amazon’s valuation topped over $1.5 trillion, a massive jump from 2015, when the valuation was only $172 billion.

10. America Accounts For Over 74% Of Amazon Prime Subscriptions

We all know that Amazon Prime is popular worldwide where it’s available, but did you know that most of the Prime subscriptions are in America?

Further, the United States accounts for about 74% of the total Amazon Prime subscriptions, and it’s estimated to only increase over the next few years.

11. Amazon Has Over 2.5 Million Third-Party Sellers

There are more than 2.5 million third-party sellers on Amazon, and that’s an interesting fact that I didn’t see coming when looking up Amazon Prime statistics.

12. There Are About 175 Million Amazon Prime Video Users In 2021

Amazon Prime Video is one of the most popular Prime benefits, and there are more than 175 million Amazon Prime Video users as of 2021, which is a huge jump from prior years.

For example, in 2019, there were about 96 million Prime Video users, so that number has jumped significantly in just a couple of years.

13. 62% Of Prime Day Sales Were From The United States

Amazon Prime Day is a big deal every year, but did you know 62% of Prime Day sales were made from the United States in 2021?

Therefore, only 38% of the revenue from Prime Day sales were from various international markets where Prime is available.

14. Average Annual Spending For Prime Members Is Over $1,400

Amazon Prime offers free one-day or two-day shipping, which could be why so many people spend money on Amazon and love to shop online with the e-commerce giant.

For example, the average Prime member will spend between $1,000 and $1,400 every year on Amazon!

15. Prime Members Purchased 250 Million Items During Prime Day 2021

Prime Day is a wonderful event where you can find amazing deals on several products, and in 2021, more than 250 million items were purchased worldwide!

Therefore, people expect that this number will increase in the coming years, and it’ll be a trend where people purchase more items during this two-day spectacular sale!

16. Amazon Spent $11 Billion On Prime Content In 2020

In 2020, Amazon spent more than $11 billion on Prime content, which is pretty impressive considering that in 2015, Amazon only spent $2.6 billion on Prime content.

17. 72% Of Americans Get Amazon Prime Same-Day Or Next-Day Delivery

72% of American households get Amazon Prime same-day or next-day delivery, and quick delivery is a huge motivation for people to purchase Prime memberships.

18. 58% Would Increase Their Prime Order Total For Same-Day Delivery

Same-day delivery isn’t available on everything, but you can get it if you spend a certain amount on Amazon, and 58% of people increase their totals just to get same-day delivery.

19. In 2020, There Were 55 Million Prime Music Users

Prime Music isn’t talked about that much, but it’s still a big success for Amazon because, in 2020, there were more than 55 million Prime Music users.

Also, this is a big jump from 2018 when there were only 16 million Prime Music users, with it going up to 32 million in 2019 before reaching 55 million in 2020.

20. 90% Get Amazon Prime For Free Shipping

One of the main reasons people join Amazon Prime is for free shipping, but did you know 90% of those with Amazon Prime memberships have one just for the free shipping?

Furtzermore, since online shopping has jumped so much in the last couple of years, I suspect it was a motivating factor for people to purchase Amazon Prime.

Also, the free one-day or two-day shipping allows people to get their household items quickly without leaving their house.

21. 81% Of 18 To 34-Year-Olds Have Amazon Prime

While it shouldn’t be a surprise that young people love Amazon Prime, the fact that 81% of those within the 18 to 34-year-old age group have Amazon Prime is a little surprising!

22. Amazon Prime Air Can Deliver In 30 Minutes

Amazon Prime Air is being used more often for deliveries in select locations, and it can get your order to you in less than 30 minutes!

Additionally, people expect that Prime Air will become the standard in the coming years, and it’s not a fad that will die out anytime soon.

23. Fire TV Stick 4K Was The Most Popular Prime Day Item In 2021

The Fire TV Stick 4K was the most popular Prime Day purchase in 2021, which shouldn’t be a surprise since Amazon discounts this item and other similar items quite a bit during Prime Day.

However, other items were commonly purchased during Prime Day in 2021, including items such as:

The Keurig K-Slim Coffee Market
Apple Cider Vinegar Gummy Vitamins
iRobot Roomba 692 Robot Vacuum
Crest 3D Professional Effects Whitestrips

How Popular Is Prime Video?

Amazon Prime Video is pretty popular, with there being about 175 million people subscribed to Prime Video currently, and that number should increase significantly over the next few years.

For example, it’s expected that by 2026, there will be more than 240 million Prime Video subscribers, with the younger demographic accounting for a lot of the usage.

Who Is The Target Audience For Amazon Prime Video?

The 18 to 34-year-old age group is the target audience for Amazon Prime Video, although millions of people above this age group subscribe to Amazon Prime Video.

Is Amazon Prime More Popular Than Netflix?

Amazon Prime is not more popular than Netflix if you’re talking about streaming movies and television shows, although Amazon Prime is just right behind Netflix.

For example, Amazon Prime Video has 175 million users, whereas Netflix has 222 million subscribers, so it’s close, but Netflix is the most popular currently.

To learn more, you can also read our posts on what is Amazon One, Amazon Seller complaints, and Amazon book sales statistics.

Conclusion

I found several Amazon Prime statistics interesting, including that Amazon Prime is available in 22 countries, but 74% of subscribers live in America.

Additionally, Amazon Prime Video has more than 175 million users, and in 2020, Amazon spent more than $11 billion on content for Amazon Prime.

Also, Amazon Prime Day is a huge success and only increasing in popularity, with over 250 million items purchased during 2021 Prime Day!

Amazon Prime Statistics (23 Interesting Facts, Trends + Statistics)