Retail mega-chain Walmart has an overwhelming selection of mascaras to choose from, so many that you could stand in the aisle for hours comparing wands.
Don’t waste your time doing that; I’ve got the best mascaras from Walmart listed here, including seven of the most-loved that you need to keep an eye open for, so keep reading!
Best Mascaras From Walmart In 2025
7. Maybelline Great Lash
This has long been one of the most popular and beloved mascaras out there; it was rare that you could see inside a beauty pro’s toolkit and not see Maybelline Great Lash.
With its iconic green and pink bottle, which hasn’t changed much in the 40 years since this mascara came onto the market, it’s a classic, straightforward makeup staple.
The formula is thick without being clumpy and super-buildable, so you can reapply it throughout the day without ending up with spider lashes.
Walmart carries five different color options, including the highly popular Very Black, and they range in price between $4.77 to $5.48.
6. Covergirl LashBlast Volume
An Allure Magazine “Best of Beauty” 2018 winner, the Covergirl Lash Blast Volume mascara takes sparse lashes and turns them spectacular.
The mascara purports to add 10x more volume to lashes, including both fullness and length, while the formula is clump-free.
Vogue Magazine reports, too, that the full silicone brush is able to grab even the smallest little lashes, making it an excellent option for short-lashed people.
Even better, Lash Blast is waterproof, so it will stay put even if you get caught in a rain shower or go for a run, and it’s also cruelty-free – no animals were harmed in the making.
Walmart sells three colors, Black and Black Brown, which sell for $6.17 a tube, and Very Black, which is slightly less, at $5.99 a tube.
5. Maybelline Sky High Lash
Another awesome Maybelline product, the Sky High Lash adds drama from the first sweep of the wand, but it’s also a buildable product that won’t smear or smudge.
Vogue raves that this newer mascara performs as well as designer products, but you can find it at any drugstore, including Walmart.
“A few coats and you really get that full long lash. It has the look of high-end mascara without breaking the bank,” Colby Smith, make-up artist to the stars, told Vogue.
Not only that, but the mascara went viral on TikTok, with user @pamelapedrozaa testing it out on camera, showing its smudge-free, waterproof properties on her hand.
It’s pretty impressive stuff, and even more impressive at Walmart, where it retails for $8.98 (the suggested price is $11) in six different shades.
4. Neutrogena Healthy Lengths
Marie Claire magazine recommends Neutrogena Healthy Lengths mascara for a “clean, lengthened look.”
Neutrogena certainly has built its reputation on simple, no-fuss beauty products, so it’s no surprise that the Healthy Lengths formula is chock full of the good stuff.
This includes sweet almond and olive oil, both of which strengthen lashes, while simultaneously allowing the product to work better.
The Healthy Lengths mascara is waterproof and, according to this reviewer on the product page, can be a terrific option for people with sensitive eyelids.
This Neutrogena mascara comes in five shades, all of which sell for $7.47 at Walmart, about a dollar cheaper than the MSRP (manufacturer’s suggested retail price).
3. Rimmel Scandaleyes Retro Glam
Rimmel is one of the best affordable beauty brands, and the brand’s Scandaleyes Retro Glam is performing incredibly well!
The concept is that big-lash look from pin-up styles of the 50s to the mod sophistication of the 60s and 70s, idealized by icons like Marilyn Monroe and model Twiggy.
The wand is specially shaped like an hourglass to hit every lash on your line, no matter how short or fine, giving them a plump volume that lasts.
High points for this mascara include the smooth consistency that applies without clumps, the excellent volume and lift, and the smudge-free formula.
You can find Black in regular and waterproof, for only $3.29 at Walmart, plus Carbon Black and Extreme Black for $5.42 and $5.97, respectively.
2. Essence Lash Princess False Lash Effect
Another “TikTok made me buy it” product, this viral sensation is about the closest you can get to making your lashes look like they’re falsies.
(If you want to see the try-on videos, simply search “essence mascara” in the TikTok app – you will find all the amazing results!)
The brush really seems to grab every single lash it can and slather on the smooth, inky-black formula, lifting and thickening as it goes.
Essence Lash Princess False Effect is cruelty-free and gluten-free, so animal lovers and those with gluten allergies can use this brand of mascara with confidence.
Perhaps the very best part of this mascara is the price; for just $6.55 at Walmart.com, you can get the same look as mascaras twice or three times as much.
1. L’Oreal Paris Telescopic
When this mascara actually came out, it was an instant success.
The applicator wand is the key, with its dual-sided design: one side adds length as the mascara goes on, while the other combs and separates that wide-eyed look.
In fact, L’Oreal claims this one adds as much as 60 percent more length to lashes, which Vogue magazine supports.
This is your go-to if you’re in a rush and don’t have a lot of time in front of the mirror; just one swipe and the applicator wand does all the hard work.
The MSRP is $11, but you can buy at it Walmart for $8.49 to $9.97 depending on what color you buy – Black, Black Brown, and Blackest Black.
To know more about Walmart, you can also see our posts on best perfumes from Walmart, best foundations from Walmart, and Walmart makeup return policy.
Conclusion
Walmart is a typical place where girls and women first buy make-up, and it’s an excellent choice for a drugstore mascara that performs like the high-end brands.
Whatever your need or lash length, Walmart has the variety and the affordable prices to make your eyes pop with drama and sophistication.