Buying Watches On Amazon (Authorized Sellers, Watch Brands, Are They Authentic + More)

Many online and retail stores offer great deals for watches. Some online retailers even carry high-end watches, such as Rolex and Tag Heuer, which can be found for reasonable prices.

So if you’re considering purchasing a watch from Amazon and would like to know more about them, keep reading to see what I found out!

Buying Watches on Amazon

Amazon carries a variety of popular watch brands, such as Apple, Fitbit, and Timex. Amazon is an authorized seller for many watch brands, while other name brands, such as Micahel Kors, sell through Amazon directly by using the website as a storefront. Amazon also carries its own line of watches in Amazon Basics.

Keep reading through this article if you’d like to find out which watches you can buy on Amazon, Amazon’s return policy for watches, their warranty for watches as well as more tips and facts!

Are the Watches on Amazon Authentic?

Most watches sold on Amazon are authentic, as many watch brands now use Amazon as a direct selling platform between their products and customers.

Currently, the following brands have a storefront on Amazon:

  • Timex
  • Citizen
  • Orient
  • Casio
  • Seiko
  • Fossil
  • Invicta
  • Michael Kors

In addition to the above list, many other name-brand watches, such as Nine West and Tommy Hilfiger, can be found on Amazon.

However, these are not sold by their companies directly and are rather sourced from other authorized sellers or third-party sellers.

According to previous Amazon customers, sellers such as The Watch Locker, My Gift Shop, JustCalculators and Watchsavings are trustworthy third-party sellers on Amazon for watches!

Additionally, before purchasing a watch off Amazon, it is recommended to read the reviews of the seller and also of the products they have sold. 

Just be aware of how to spot fake Amazon reviews as some merchants use this to their advantage.

Which Watch Brands are Available on Amazon?

Which Watch Brands are Available on Amazon?

Amazon carries a number of watch brands in its selection.

Currently, Amazon is an authorized seller of the following brands:

  • Fossil
  • Apple
  • Fitbit
  • Timex
  • Michael Kors
  • CakCity
  • Casio
  • Diesel
  • Invicta
  • Samsung
  • Anne Klein
  • Citizen
  • Tissot
  • Garmin
  • Skagin
  • Amazon Essentials
  • Seiko
  • Nine West
  • Infantry
  • Armitron Sport
  • Swatch
  • Tommy Hilfiger
  • Lacoste
  • Bulova
  • S Polo Assn.
  • Victorinox
  • CKE

Is Amazon an Authorized Seller for Tag Heuer, Rolex, and Seiko Watches?

Amazon is an authorized seller of Seiko watches, but they currently don’t have Rolex or Tag Heuer authorization.

However, many third-party sellers have Rolex, and Tag Heuer watches in their stock.

Customers should be wary of purchasing these brands from third-party sellers, though, as they may be defective or counterfeit.

Therefore, it’s recommended that customers check reviews and ratings on these watches before making a purchase in order to avoid being scammed, especially since these watch brands have higher price tags.

What is Amazon’s Warranty for Watches?

What is Amazon’s Warranty for Watches?

Many of the watches sold through Amazon come with a manufacturer warranty fulfilled by the company selling through Amazon. Currently, Amazon doesn’t offer its own watch warranty.

However, Amazon gives customers the option to purchase a Watch Protection Plan from one of their third-party suppliers when their watch doesn’t come with a manufacturer warranty!

What is Amazon’s Return Policy for Watches?

Amazon’s return policy for watches will fall under their policy for Clothing and Accessories.

Within this policy, customers may return their purchased watches up to 30 days after their delivery date.

Additionally, some Amazon sellers may have their own return policy for their watches, so it is worthwhile reading this before purchasing.

If this information is not indicated on the checkout page, customers are recommended to contact the seller directly.

Is Buying a Watch on Amazon Worth It?

Purchasing a watch on Amazon is worthwhile if customers utilize Amazon’s certified marketplaces of the watch brand itself.

However, if customers are considering purchasing a watch that has not been authenticated by Amazon or the brand, then it may not be worthwhile due to the risk of the watch being counterfeit.

So if you plan on making a purchase of a watch within the $30 – $300 range, then you can almost be certain you’ll be getting a genuine product from a reputable source.

Does Amazon Have Its Own Brand of Watches?

Amazon carries a selection of watches under their Amazon Essentials brand! Their watches are priced from $14.50 to $27.30, made for both men and women, and available in digital and analog.

These watches have high customer ratings of up to 4.5 stars, but reviews state that customers who require a thicker band for their wrist should refrain from purchasing.

Many customers state that the quality of these watches is only as good as their price.

Therefore, if customers wish to purchase a more durable watch, they are recommended to search for another brand!

If you want to know more about shopping at Amazon, you can also see our related posts on buying iPhones on Amazon, is Amazon safe to shop on, and how Amazon ships so fast.


Amazon sells a variety of watches from brands such as Tommy Hilfiger, Apple and Fitbit! Brands such as Michael Kors use Amazon as a storefront and sell directly from their company to the customer, while brands like Seiko have authorized Amazon as a seller.

Amazon doesn’t offer a warranty for watches. However, many of the brands will have their own warranty which they fulfill directly, and Amazon offers customers the option to purchase a warranty through one of their third-party suppliers for un-warranted watches.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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