Does Target Take WIC? (What’s Covered, How To Use + More)

Target is rooted in each of the 50 states that make the U.S. supplying quality goods for reasonable prices in thousands of communities.

And since customer care is at the heart of the business, you may be wondering if Target takes WIC benefits? This is what I discovered!

Does Target Take WIC?

Target does accept Woman, Infants, and Children (WIC) benefits at authorized regular Target locations and all SuperTarget stores. WIC food packages include cereals, milk, cheese, eggs, whole grain products, whole-wheat bread, canned fish, fruits, and vegetables. WIC cards cannot be used at or on the app.

If you’d like to find out the complete list of WIC-approved products and how to use your WIC card in-store, read on!

Which Items Are Eligible For WIC At Target?

Pregnant, postpartum, breastfeeding women, or mothers with infants and children (up to the age of 5) with a below-average income may be eligible for WIC benefits. It allows shoppers to purchase certain foods at discount under the WIC program.

Here is a full list of categorized products and groceries that are listed under the U.S. Department of Agriculture’s nutritional packages:

  • Infant cereal
  • Baby foods
  • Iron-fortified adult cereal,
  • Vitamin C rich fruit or vegetable juice
  • Milk
  • Cheese
  • Eggs
  • Peanut butter
  • Dried beans/peas
  • Canned fish
  • Soy-based beverages
  • Tofu
  • Fruits
  • Vegetables
  • Whole-wheat bread
  • Whole grain products (Loaves of bread, tortillas, brown rice, and oatmeal)

Breastfeeding provides newborn babies with nutrients essential to development. Women who partially breastfeed may also receive iron-fortified infant formula.

When you’re shopping for endorsed WIC products, you may notice that many Target stores provide WIC labels particular goods to help you identify program-approved items. Once you get into the swing of things, you’ll find WIC items with ease.

Can I Use My WIC Card At Any Target Store?

Can I Use My WIC Card At Any Target Store?

Customers can reap WIC benefits from almost every Target store, however, some states only accept WIC at SuperTarget stores where you’ll find a much wider variety of foods to choose from.

Moreover, regular Target stores offer competitive prices meaning essential foods are often super cheap.

If you’re unsure whether your local store accepts WIC, give them a call. You can use Target’s online store finder to work out where your closest stores are.

How To Use The WIC Card At Target?

Paying for goods at Target with a WIC card requires a similar process as debit cardholders use.

Every 1-3 months, a WIC nutritionist will help you formulate a food package that suits your family. The benefits will be deposited straight onto the WIC card.

One thing you should bear in mind is to separate WIC products from regular items when unloading the shopping cart.

Inform the cashier that you are using a WIC card and ask to process these items in advance. You’ll need to enter your 4-digit PIN once the cashier has swiped your card.

Check over your receipt to ensure only WIC-approved items were paid for on your WIC card. If an ineligible item has sneaked into the transaction, the cashier will kindly remove it.

Can You Use WIC At Self-Checkout At Target?

As with regular checkouts, WIC cards are super easy to use! The only difference is, you don’t have to separate the goods. Target’s self-checkout should implement the WIC benefits automatically.

As you come to the payment section, double-check only WIC-approved items are discounted and swipe or scan your card. It’s as easy as that!

To learn more, you can see our related posts on whether or not Walmart takes WIC, if Family Dollar accepts WIC, and if Walgreens accept WIC.

Conclusion: Does Target Take WIC?

Yes, Target does take Women, Infant, and Children (WIC) and aims to make the process of using a WIC card as easy as possible. Look out for WIC-approved items such as cereals, whole grains, whole wheat bread, milk, eggs, baby food, fruits, and vegetables. Some products will be WIC labeled for convenience. WIC cannot be used online or on the app.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

2 thoughts on “Does Target Take WIC? (What’s Covered, How To Use + More)”

  1. Hi Lindley, thanks for sharing your findings, I’m sure it will help other readers. Yea, I also had a hard time sourcing information as there does not seem to be a clear source of information on WIC store eligibility.

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