Does Walmart Sell Kindle Readers? [You’ll Be Surprised!]

Walmart is no stranger to high-tech goods with the latest games, consoles, and tablets gracing store shelves and online. 

However, one particular gadget you might be wondering if Walmart sells is the Amazon range of Kindle Readers. You’ll be surprised at what I’ve discovered!

Does Walmart Sell Kindle Readers?

Unfortunately, Walmart does not sell any Kindle Reader either in-store or online. Since is Walmart’s main competitor, Walmart does not sell any Amazon-related products in their stores. Instead, Walmart sells its own range of Rakuten Kobo eReaders.

If you’d like to know more on why Walmart doesn’t sell Kindle Readers, or find out their alternatives, keep on reading!

Why Doesn’t Walmart Sell Kindle Readers?

Walmart does not sell Kindle Readers as they are an Amazon-owned product. Kindle Readers were discontinued at Walmart during 2012 as Amazon grew to become Walmart’s most significant competitor.

Predominantly an online retailer, Amazon strategically placed Kindle Reader in stores to reach its competitor’s customers.

Add-on features and subscriptions are exclusively purchased with Amazon, driving consumers away from Walmart. As a result, Walmart profited very little from the sale of Kindles.

Additionally, Walmart does not sell Amazon Fire Sticks or Amazon Gift Cards as they do not want their customers shopping with Amazon.

Does Walmart Sell Alternative Readers?

Yes, Walmart offers a variety of alternative eReaders online. In 2018, Walmart formed a partnership with Rakuten to launch a full range of eReaders and audiobooks to 

There are currently 4 different models available within Walmart’s Kobo range with a 6”, 7”, and 8” inch touchscreen. Shop Kobo eReaders starting at $99.96-$249 containing 3-8GB of memory that supports up to 3,000-6,000 books.

Customers can now subscribe to Walmart’s audiobook subscription service for just $9.99 per month, considerably cheaper than Amazon’s monthly Audible subscription starting at $14.95.

Audiobook subscription gift cards are available exclusively for Kobo eReaders from $10-$25 or 3-12 months paid subscription.

If you’re looking for cheaper alternatives, Walmart Marketplace stocks BOOX eReaders starting at just $31.77. BOOX readers are a little bulkier to hold, with most products sized at 10” inches.

Alternatively, the BK 6006 is a great middleman designed with a 6” inch high-resolution screen costing $85.99. However, the product is navigated by buttons.

Are Walmart Alternative Readers Good?

Yes, Walmart’s Kobo eReaders score an average of 4 out of 5-star ratings. If you’re looking for something similar to the Amazon Kindle, Walmart’s Kobo range is your best bet.

There are similarities between brands, such as design, features, and memory; however, Walmart’s book subscription is cheaper and more cost-efficient!

Where Can I Buy A Kindle Reader? will stock a complete catalog of Kindle Readers and add-on features. You’ll also find Kindle Readers at GameStop, Amazon Pop-Ups, BestBuy, Staples, some Whole Foods Market, and Kohls.

Does Walmart Sell Kindle Reader Accessories?

Yes, Kindle Reader accessories are available at Walmart Marketplace.

The company allows the sale of cases, skins, adaptive chargers, and accessory bundles through third-party merchants as they are not directly linked to Amazon.

Discover a range of accessories compatible with Kindle Paperwhite, Fire Series, and Oasis.

Conclusion: Does Walmart Sell Kindle Readers?

No, Walmart does not sell Kindle Readers as they are powered by its direct competitor, Amazon. Kindle Readers encourage further Amazon purchases, therefore, driving consumers away from Walmart. Shop alternative eReaders at, such as Rakuten Kobo eReaders, for $99-$249.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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