23 Biggest IKEA Competitors In USA, Europe + Globally

IKEA is a retailer founded in Sweden that sells housewares and furniture products worldwide, operating 445 stores globally with a 2020 revenue of 39.6 billion euros.

While IKEA might be a go-to source for household products and furniture, there are several competitors that I’m going to talk about below, so keep reading to learn all about them!

IKEA Competitors In 2024

The top IKEA competitors include Ashley Furniture HomeStore, Crate & Barrel, Target, Wayfair, Amazon, Tesco, and Walmart as of 2024. While these stores don’t specialize in furniture, they carry a variety of home goods, furnishings, and decor for reasonable prices and have an international presence. Also, Bed Bath & Beyond, Williams-Sonoma, and La-Z-Boy Furniture compete with IKEA and are known worldwide.

Do you want to know more about the IKEA competitors and how they compare in product selection, revenue, and more? Find out the answers to your questions below!

1. Target

Target is one of the biggest competitors to IKEA since it carries thousands of products in its stores, selling home goods, kitchen items, furniture, and similar items as IKEA.

On top of that, Target had more than $93 billion in revenue during 2020 from over 1,900 stores in the United States. Additionally, Target has stores internationally in countries like Mexico. 

2. Walmart

Walmart is a competitor to IKEA in that the retail giant sells a lot of furniture and home decor items, including desks, nightstands, dressers, and filing cabinets.

In 2020, Walmart earned $559 billion in revenue and has over 5,000 stores in the United States and about 5,000 worldwide, including Europe.

3. Wayfair

Wayfair is a leading competitor to IKEA since the brand is all about home furnishings and home decor items such as dressers, appliances, cookware, lighting, and more.

Furthermore, Wayfair made $14.1 billion in revenue in 2020 and operates as an online-only retailer to reach people across the world.

4. Amazon

We can’t talk about IKEA competitors without mentioning Amazon, one of the biggest eCommerce retailers globally, with $386 billion in revenue in 2020.

With nearly 200 fulfillment centers around the world, Amazon is a go-to retailer for anything and everything. On top of that, Amazon has an extensive international market as well.

Moreover, some of the products Amazon sells include:

  • Electronics
  • Smart home products
  • Decor items
  • Appliances
  • Indoor and outdoor furniture
  • Mattresses
  • Bedding
  • Other household items

5. Ashley Furniture HomeStore

Ashley Furniture HomeStore is one of the top furniture retailers in the United States and has the biggest brand worldwide.

That said, you can find anything related to home decor and furnishings, including:

  • Couches
  • Beds
  • Mattresses
  • Dining room tables
  • Dressers
  • So much more!

On top of that, there are more than 2,000 locations globally, and Ashley Furniture Homestore is in over 100 countries.

In 2020, the company reported $6.6 billion in revenue, showing just how powerful the brand is worldwide.

6. Sears

Even though fewer than 100 Sears stores remain in the United States, it’s still a competitor to IKEA, evidenced by .26 billion in revenue for 2020.

With that, Sears carries an assortment of household items, including bedding, furniture, tools, home decor, and appliances.

7. Tesco

While you might think of Tesco as just a supermarket, it also has general merchandise, including home decor items, making it a competitor to IKEA.

At Tesco, you can find various household items and furniture, including cabinets, dining tables, couches, tables, and bedroom decor.

Also, Tesco has more than 5,000 locations across the globe, including in the United Kingdom, Europe, Ireland, and India.

Further, Tesco reported 53 billion British pounds in revenue for 2020, showing it has a vast international presence and is a leader in the industry.

8. Home Depot

Home Depot IKEA

Home Depot is the leading home improvement store, and it’s a competitor to IKEA in this market and home goods.

For example, this home improvement giant carries tools, lawn and garden products, lumber, lighting, flooring, appliances, and many other household items.

In 2020, Home Depot reported $132.1 billion in revenue and has nearly 3,000 stores worldwide, most in the United States. But, Home Depot also operates in Mexico and Canada.

9. Williams Sonoma

With a global net revenue in 2020 of .8 billion, William Sonoma is one of the world’s leading home furnishing and kitchenware retail stores.

Furthermore, you can find special foods, baking items, tableware, home decor, kitchen gadgets, and much more at Williams Sonoma, which also owns Pottery Barn.

Moreover, there are 581 stores worldwide, and Williams Sonoma operates in the United States, Europe, and over 60 other countries!

10. Kartell

Kartell is an Italian company famous worldwide for making plastic furniture, and it’s a growing brand within the United States, making it a competitor to IKEA.

Further, while Kartell has over 150 flagship store locations, it can be found in various shops because it has more than 1,500 clients that buy and sell its products all over the globe.

That said, Kartell generates more than $100 million each year, helping it become a more well-known brand as the years go on.

11. Restoration Hardware

Restoration Hardware focuses on luxurious home furnishings. So, compared to IKEA, Restoration Hardware offers more upscale furniture, which makes it a top competitor.

Further, it sells and ships products worldwide, including high-end furniture, bath products, lighting, textiles, and other high-quality household items.

In 2020, Restoration Hardware made $2.7 billion from physical stores and its website.

12. Groupe SEB

Groupe SEB is known as the biggest manufacturer of cookware globally, but it also produces other small appliances.

For example, one of the most recognizable brands from Groupe SEB is Tefal, but Krups is very well-known in the household goods department, too.

With a consumer revenue of 6.4 billion euros in 2020, Groupe SEB is one of the top competitors to IKEA.

13. Bed Bath & Beyond

Bed Bath & Beyond is a top competitor to IKEA, although products in the store are much more expensive than IKEA.

That said, you’ll find a variety of household goods at Bed Bath & Beyond, including bathroom supplies, kitchen items, cookware, bedding, and so many other household goods.

Further, there are 1,020 Bed Bath & Beyond stores worldwide, including the United States, Canada, and Mexico, earning a 2020 revenue of $9.22 billion.

14. American Woodmark

American Woodmark manufactures kitchen cabinets, bathroom cabinets, and vanities. Therefore, it’s a competitor to IKEA with over $1.7 billion in revenue reported for 2020.

Furthermore, it’s one of the most well-known brands that you can find in new and remodeled homes across the world.

15. La-Z-Boy Furniture Gallery

La-Z-Boy is one of the most well-known furniture brands in the world. With that, it’s a popular competitor to IKEA, with $1.7 billion in revenue reported in 2020.

At La-Z-Boy, it offers a vast selection in design and prices on the following products:

  • Sofas
  • Sectionals
  • Chairs
  • Tables
  • Various living room and bedroom furnishings

On top of that, there are 354 furniture galleries worldwide and 561 Comfort Studio locations worldwide.

16. Value City Furniture

Value City Furniture sells furniture in both classic and modern designs. Also, it’s one of the more affordable furniture retailers globally, making it a great competitor to IKEA.

Further, you can find home decor and furniture for your living room, dining room, and bedroom at Value City Furniture, plus lawn and garden items.

Also, it has more than 100 locations throughout the United States, plus a booming eCommerce market where it sells items to people worldwide.

On top of that, Value City Furniture earned a revenue of over $386 million and has continued to be a leading name in home furnishings and decor.

17. Crate & Barrel

Crate & Barrel is a trendy home decor store with an international presence where you can find high-quality home furnishings and products.

Whether you need furniture or houseware, you’ll find everything at Crate & Barrel. Therefore, it’s a name that people recognize as being reliable and durable.

Currently, there are eight outlets and 89 stores in the United States and Canada, and 15 locations internationally, which shows just how popular and competitive Crate & Barrel is in the market.

18. American Furniture Warehouse

American Furniture Warehouse is a furniture retailer that sells a vast selection of items for your home and is a leading competitor to IKEA.

Furthermore, you can find living room furniture, bedroom furniture, kitchen items, outdoor furniture, and dining room furniture at American Furniture Warehouse.

However, it has only 14 stores in the United States, but it has a vast online store that delivers furniture products to all 50 states.

Also, American Furniture Warehouse reported revenue of $615 million, and it’s constantly above $500 million in revenue every year due to the online store’s success.

19. Capsule Home

Capsule Home is an online retailer that sells designer furniture and home goods to consumers directly. That said, Capsule Home is a great competitor to IKEA for furniture products.

Additionally, Capsule Home is very affordable since it’s a mid-range furniture store, making it more of a competitor to IKEA since prices are low but of amazing quality.

Further, the estimated revenue of Capsule Home is less than $5 million annually, although that information isn’t made public.

20. Industry West

Industry West sells modern, industrial, and mid-century furniture, focusing on home office, although it sells various products for each room in your home.

That said, Industry West has decor, lighting, and artisan-crafted furniture, and it’s becoming an excellent competitor to IKEA as it continues to grow.

Furthermore, Industry West has four stores in the United States but does most business online so that you can shop there from anywhere.

On top of that, Industry West reported $30 million in sales during 2020.

21. Raymour & Flanigan

Raymour & Flanigan is becoming a competitor to IKEA as it sees growth and sales increase each year, which targets the younger generations.

Being the largest furniture retailer in the northeast with over 140 locations, it has quickly realized that online shopping is the way to go and has upped its eCommerce game substantially.

On top of that, you can find an excellent selection of furniture and mattresses at the store with a wide range of prices. 

22. American Signature

You’ve probably heard of American Signature as it’s a furniture company with more than 120 locations worldwide.

Furthermore, at American Signature, you can find products like:

  • Home decor
  • Bedroom items
  • Living room items
  • Kitchen products
  • Cookware
  • Sofas
  • Other household furniture

Also, American Signature is the parent company of Value City Furniture, helping it earn annual revenue of about $800 million.

As you can see, it’s clear why American Signature is a top competitor to IKEA for low-cost home furniture items.

23. ILVA

ILVA is a Danish company known for home furnishings done in Scandinavian style. That said, it’s a popular furniture company in Denmark, although it has two stores in Iceland.

On top of that, ILVA sells home appliances and in 2020 reported $22.8 million global sales. Moreover, ILVA continues to grow every year.

Given how it’s continuing to grow and have strong global sales, ILVA is quickly becoming a competitor to IKEA overseas.

To learn more, you can also see our posts on IKEA’s target market, IKEA statistics, and the IKEA competitive advantages.


IKEA has many competitors, the most prominent being Ashley Furniture HomeStore, which is the biggest brand of furniture in the United States.

Crate & Barrel, Williams-Sonoma, Raymour & Flanigan, Groupe SEB, American Signature, and La-Z-Boy also compete with IKEA and sell a vast selection of home furnishings and decor.

Moreover, ILVA is a Danish furniture store that competes with IKEA, and Capsule Home in California is competition for those that want designer furniture without a middle man.

On top of that, Target, Walmart, and Tesco all have home decor and furnishings, often at lower prices for those on a budget.

Photo of author

Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

Leave a Comment