Is Great Value a Walmart Brand? (When Did It Launch, Discontinued + More)

If you’ve ever been to Walmart, you may have seen the Great Value brand throughout the store. Perhaps you’ve wondered if Great Value is a Walmart brand.

Well, if you want to know about Great Value, continue reading below to find out what I’ve discovered while researching this topic!

Is Great Value a Walmart Brand In [currentyear]?

Great Value is the most developed private-label brand found at Walmart, and there are hundreds of Great Value products available in [currentyear]. Great Value can be found in household goods, such as trash bags, light bulbs, coffee creamer, and toilet paper. Great Value is also available in the grocery aisle with frozen dinners, frozen vegetables, bread, canned foods, and pies.

Do you want to know additional details about Great Value, such as when was it started? If so, continue reading to find out all of the facts about this Walmart line of products!

When Was Great Value Launched?

Great Value was first launched by Walmart in 1993, although some items were available in late 1992 before the official launch of Great Value.

Additionally, Walmart improved the Great Value brand in 2009, bringing more products to consumers at an affordable price, including more household goods and grocery items.

Is Walmart Discontinuing Great Value?

Walmart has not discontinued Great Value, and the brand has expanded to include more products and categories of products throughout the last several years.

Furthermore, Walmart has expanded the Great Value brand and relaunched it to serve families better who are on a budget and need to save money on their grocery and household items.

However, there are Great Value products that have been discontinued individually, such as the Great Value Red Tornado Soda and Great Value Instant Oats with Flaxseed.

Where Can You Find the Great Value Brand?

Not only is Great Value widely available and popular in the United States, but it’s also available in other countries across the world, including the following:

  • Canada
  • Mexico
  • Chile
  • Nicaragua
  • Costa Rica
  • Brazil
  • Honduras
  • El Salvador
  • Pakistan
  • India

Who Makes the Great Value Brand for Walmart?

The Great Value brand is produced by a lot of big-name national and second-tier companies and brands that you’ll recognize such as:

  • Peter Pan
  • Sara Lee
  • K Anderson Pretzels
  • Blue Bunny
  • Musselman’s
  • Tyson
  • Smithfield
  • Dannon
  • Procter & Gamble
  • UTZ
  • ConAgra
  • Kellogg
  • General Mills and more!

How Much Does Walmart Make off of Great Value?

How Much Does Walmart Make off of Great Value?

The Great Value brand is an incredibly successful private brand for Walmart and generates more than $27 billion annually in revenue.

What Does Walmart Sell Under Great Value?

Walmart sells thousands of products under the Great Value name, including thousands of household goods and groceries consumers regularly purchase, such as the following:

  • Toilet paper
  • Light bulbs
  • Trash bags
  • Reusable storage bags
  • Paper towels
  • Cleaning products
  • Paper plates
  • Napkins
  • Coffee
  • Vegetable Oil
  • Vinegar
  • Canned goods
  • Coffee creamer
  • Honey
  • Syrup
  • Drink mixes
  • Oatmeal
  • Nuts
  • Dried fruits
  • Bread
  • Meat
  • Cereal
  • Cookies
  • Crackers
  • Sugar
  • Spices
  • Soup
  • Condiments
  • Pop
  • Water
  • Beef Jerky
  • Juice
  • Cereal bars
  • Candy
  • Noodles
  • Frozen vegetables
  • Frozen dinners
  • Cinnamon rolls
  • Desserts and more!

Is Great Value Only Available at Walmart?

You can only find Great Value products at Walmart, and they are not sold elsewhere, even in Sam’s Club, which is also owned by the Walton family.

Is Walmart Great Value Good?

You’ll find that the Great Value brand is worth buying and is a great product since most of the products are made by national brands, although it can depend on what you’re purchasing.

For example, some consumers have complained that the Great Value trash bags are cheaply made and will rip as soon as they get partially full, so it’s better to pay for a name brand.

In contrast, everyone loves the Great Value brand cookies because many of the flavors, such as the mint and lemon varieties, are similar in texture and taste to Girl Scout Cookies.

There are instances where the cereal from Great Value is better than the name brand of the same type, and also the Great Value coffee tastes almost identical to Folgers.

Is Great Value Brand Good for You?

A lot of the Great Value brand food items are better for you than the name brand competition, and most products are relatively healthy, although it depends on the product you’re buying.

For example, the Great Value brand Cookies and Cream ice cream is better for you than Breyer’s Oreo flavor, and it’s also $2 cheaper!

With the Great Value Cookies and Cream ice cream, it has 15 grams of sugar compared to 20 grams of sugar found in Breyer’s.

Additionally, the Great Value option has 55 mg of sodium compared to 110 mg in Breyer’s, and there are 180 calories in Breyer’s compared to the 150 calories in Great Value.

What Great Value Products Should You Avoid?

While Great Value does have a lot of great products available to consumers, there are some Great Value items you should avoid purchasing, including the following:

  • Great Value Creamy Speculoos Cookie Butter
  • Great Value produce
  • Great Value Maple syrup
  • Great Value Big Burly Breakfast Sandwich
  • Great Value Tropickles
  • Great Value Pizzadilla
  • Great Value snack cakes
  • Great Value Twist & Shout cookies
  • Great Value granola bars
  • Great Value Mac & Cheese

While these items are all edible, these specific products have a taste that most people will find off-putting, and some are not even close to the flavor or imitation of the name-brand item.

However, a majority of the Great Value line of grocery products are worth purchasing to try, especially if you’re trying to save money and have a lot of mouths to feed!

To know more, you can also read our posts about who makes Great Value products for Walmart, why is Walmart so cheap, and Walmart’s private label strategy.


Great Value is a private-label Walmart brand, with most of the products being produced by national brands such as ConAgra, Sara Lee, Peter Pan, Procter & Gamble, and Tyson.

Furthermore, Great Value has expanded in recent years to include thousands more household items consumers need but they are much cheaper compared to name brands. =

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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