Lowe’s has a strategic mission statement of objectives it follows to encourage customers to shop at its stores and use its services.
Frequent Lowe’s visitors may be wondering what the store’s mission is, what it means, and more. I’ve done the research, and I’m here to tell you what I’ve learned about Lowe’s mission!
Lowe’s Mission In 2023
Lowe’s mission is ‘Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve,’ as of 2023. Lowe’s mission indicates its drive to provide quality products and services at competitive prices to all customers and expand its business.
For more information about Lowe’s mission, including what it means, what the focus areas are, and Lowe’s core values, then keep reading!
What Is Lowe’s Mission?
According to Lowe’s website, its mission statement is ‘Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.’
Lowe’s has its mission statement on its website and states its strategy is used to help better serve the estimated 20 million shoppers that visit the store every week.
Additionally, Lowe’s has listed its business model mission statement, which is to provide a ‘relentless focus on the customer,’ inspiring genuine relationships to help Lowe’s meet customer needs.
It’s also important to Lowe’s to deliver the best prices to customers on popular brands, Lowe’s exclusive brands, and everything in between.
What Does Lowe’s Mission Mean?
Lowe’s mission statement references its desire to sell and expand its hardware business by providing customers with the best quality products.
The use of ‘together’ suggests Lowe’s desire to serve both professionals and DIY beginners in-store and online.
Additionally, the word ‘together’ references Lowe’s ties to local communities through localized stores and charity efforts.
The mission statement discusses delivering home improvement products, indicating Lowe’s desire to provide quality products in stores and online.
Lowe’s best service and value reference its reputation as having employees with professional advice and knowledge.
Also, Lowe’s offers competitive prices on its products to keep customers returning.
What Are Lowe’s Core Values?
To coincide with its mission, Lowe’s has core values to guide business decisions and everyday operations.
According to Lowe’s 2010 Social Responsibility Report, Lowe’s has stated that its core values are customer focus, ownership, respect, passion for execution, integrity, and teamwork.
What Is Lowe’s Vision Statement?
In its 2010 Social Responsibility Report, Lowe’s states its vision statement is to “provide customer-valued solutions with the best prices, products, and services to make Lowe’s the first choice for home improvement.”
With that, the vision statement Lowe’s uses aligns with its mission statement to continually grow its business and provide exceptional products and services.
Furthermore, Lowe’s states it provides excellent customer service for shoppers and communities by treating its employees fairly and respectfully.
For example, Lowe’s aims to maintain a safe work environment that offers benefits, rewards, opportunities, and career progression.
What Is Lowe’s Total Home Strategy?
Lowe’s Total Home Strategy highlights the desire of Lowe’s to provide an assortment of products for both professional and consumer customers.
To provide this experience, Lowe’s uses one of the most customer-centric, omnichannel retail experiences.
The mission from Lowe’s encompasses the five focus areas of its business, which include accelerating its online business and driving localisations.
Additionally, Lowe’s is also aiming to elevate the variety of products it offers in stores.
What Is Lowe’s Slogan?
Lowe’s slogan further supports the mission statement, as it states, “Do it right for less. Start at Lowe’s.”
The saying, used by Lowe’s since 2019, further pushes the goal for Lowe’s to be the central destination for DIY products and services.
Furthermore, the idea of performing tasks correctly for less money supports Lowe’s mission of providing the best service and value for customers.
Lowe’s mission reads, “Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.”
The mission aligns with both Lowe’s core values and its company slogan.
For example, Lowe’s uses its mission statement as the code of ethics for business operations as well as a guide for customer support, no matter their level of expertise.