Almost everyone knows what McDonald’s fast-food restaurant is and the iconic foods they serve, such as the Big Mac, Quarter-Pounder, and French Fries.
While most people know about McDonald’s, have you ever wondered who McDonald’s target market is? Whether it’s kids or adults?
I’ve got all the important McDonald’s target market details below, so read on to learn all about it.
McDonald’s Target Market
McDonald’s target market is lower and middle-class males and females between the ages of 8 and 45. Both males and females are targeted equally, with most living in urban and rural areas. Urban locations are more likely to see new menu items and test out products compared to rural locations. Additionally, over 37% of all McDonald’s locations are in the United States.
There is so much to learn about McDonald’s target market, so keep reading to learn more cool facts!
What Age of People Does McDonald’s Target?
McDonald’s target market includes people between the ages of 8 and 45, although they are the second-biggest fast-food chain, so their reach extends well beyond this demographic.
Further, McDonald’s targets children through Happy Meals, toys, and sweet treats to end their meals.
When looking at adults, McDonald’s has been using the Internet to attract more young students with free Wi-Fi and their app that gives out ridiculously good free item coupons and BOGO coupons!
Where Is McDonald’s Target Market Located?
McDonald’s has a global reach, so the target market is a wide range, but outside of the United States, it had the highest revenue in 2020, with over $9.4 billion in revenue.
In the United States, the target market is rural and urban areas with lower to middle-class households, and in 2020, the revenue for McDonald’s in the United States was $7.66 billion.
What Is McDonald’s Target Salary Bracket?
McDonald’s target salary bracket extends from lower class to middle class, ranging from under $48,000 annually to over $65,000 annually.
However, McDonald’s attracts customers from all walks of life, including those in higher tax brackets.
The lower and middle class are more likely to go to McDonald’s due to the cheap 1,2,3 Dollar Menu and are more likely to use physical coupons and app coupons.
Further, McDonald’s is always releasing new coupons and promotions to attract people in those lower income brackets.
What Gender Eats at McDonald’s More Often?
Men are more likely to eat at McDonald’s than women, with 56.3% men and 43.7% women.
However, this statistic is from Germany, but by all accounts, men are the gender most likely to eat McDonald’s worldwide compared to women.
Both men and women find McDonald’s appealing for different reasons, whether McCafe drinks and salads or hamburgers and fries.
What Are the Occupations of McDonald’s Customers?
McDonald’s serves a variety of people worldwide who come from various backgrounds, including students, employees, and working professionals.
What are McDonald’s Customers Seeking by Ordering McDonald’s?
McDonald’s customers choose the fast-food chain because they want to save time and money.
Further, the company is relatively quick to get your meal together and have you eating their food within minutes after ordering, so it saves time compared to other similar options.
Saving money is incredibly easy with McDonald’s since their prices have remained low, and the company is always offering coupons in the app that save customers even more money!
How Does McDonald’s Cater to Their Target Market?
McDonald’s caters to such a wide target market because they offer a variety of products, with one menu count in 2013 being 145 menu items!
While that number might be different at this point, it shows just how many different offerings McDonald’s has for young and older people.
There are filling foods and lighter snack foods to cater to people during various times of the day.
On top of that, McDonald’s has an app you can download that offers multiple coupons and special promotions for your local restaurant, and the offers are always changing to appeal to a bigger audience.
What Kind of Lifestyle Do McDonald’s Customers Have?
McDonald’s customers come from various lifestyles, including mainstreamers and strugglers.
Personality-wise, the customers are easy-going and careless, some being on-the-go parents and professionals who need a quick meal.
Further, those with a bachelor lifestyle, newly married couples with no children, and full nesters with children ages six and above eat at McDonald’s the most.
What Degree of Loyalty Do McDonald’s Customers Have?
McDonald’s customers usually have a high degree of loyalty to the company, which is why they have regained customers who were previously unhappy with the brand.
Some customers are also switchers, meaning they were fond of another restaurant and then moved to McDonald’s due to the price and great deals offered by the company.
What Factors Are Most Important to McDonald’s Customers?
McDonald’s customers enjoy the customer satisfaction that the restaurant has maintained through the years, including speedy service and friendly staff.
Further, McDonald’s staff maintains a clean environment and always looks to get your food to you as quickly as possible.
On top of that, McDonald’s always has had low prices but a lot of variety with those low prices, so customers can choose from a wide range of products within certain price ranges.
How Many People Does McDonald’s Serve?
McDonald’s serves about 68 million people daily worldwide, which comes from over 35,000 locations worldwide.
That is an incredible feat, and customer loyalty, instead of attracting new customers, is the main factor for this number.
Even more interesting is that McDonald’s serves over 900 million Big Macs annually!
Given the Big Mac is one of the most iconic foods at the restaurant, it’s not a surprise how many millions the company serves each year.
How Do McDonald’s Customers Feel About the Company?
Even though McDonald’s serves 68 million people each day, not all McDonald’s customers are thrilled with the food quality at this point.
McDonald’s customers feel extremely satisfied with the customer service but also feel the company should focus more on high-quality food with healthier options.
Additionally, McDonald’s customers want more focus on helping the environment and moving to more sustainable packaging.
To find out more about McDonald’s, you can also read our related articles on McDonald’s slogan, why is McDonald’s so addictive, and why is McDonald’s so expensive.
