A major corporation like Starbucks needs a slogan to connect instantly with its audience and to communicate its values. This is especially important in the restaurant industry, where it’s important to stand out from the crowd.
So you may be thinking that the Starbucks slogan is bound to be something smart and catchy, and you’re wondering what it is. Read on for some surprises.
What Is the Starbucks Slogan?
Starbucks doesn’t have an official slogan, as the Starbucks logo with the crowned siren is familiar worldwide and connected with the idea of premium coffee. Therefore, Starbucks doesn’t need a slogan to communicate with customers. However, Starbucks does have a mission statement and also releases new seasonal and holiday taglines each year.
If you’d like to learn more about the Starbucks mission statement, how Starbucks follows its mission statement, and more, keep reading this article for more useful facts!
Why Doesn’t Starbucks Have a Slogan?
Starbucks is something of an anomaly among giant corporations because it doesn’t have an official slogan.
One reason why Starbucks doesn’t actually need a slogan to communicate its identity and values is that its logo is so well known that it conveys everything that a slogan would.
In fact, the Starbucks Siren is recognized around the world, even without the company’s name stated alongside the image, and has become synonymous with popular culture.
However, while Starbucks doesn’t have a slogan, it does have a mission statement, which sets out the company’s culture and ethical values.
Besides the mission statement, Starbucks has seasonal and holiday taglines or slogans, which are marketing tools used to connect with new and existing customers.
What Is the Starbucks Mission Statement?
Starbucks does have a mission statement, though it is more focused on the individual customer and the community that a store serves rather than the company’s product.
The Starbucks mission statement lays out the guiding principles of the company very clearly: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
How Does Starbucks Follow Its Mission Statement?
Customers, employees, and analysts all agree that Starbucks follows policies that try to live up to its mission statement.
The policies Starbucks focuses on include ethical and sustainable sourcing for their coffee, tea, and cocoa, support for the farmers and communities, and investment in environmentally sustainable agriculture.
At the other end of the chain, in the communities where stores are located, the company donates to local charities and events, treats its suppliers and employees fairly, and offers great customer service.
What Are the Core Values Of Starbucks?
Starbucks defines its core values in terms of its coffee, customers, and employees. There are four parts to the company’s core values:
- Inclusivity and welcoming everybody
- Courage to challenge the status quo and find new paths
- Dignity, transparency, and respect
- Delivering their best
All of the above-mentioned values can be summed up in the Starbucks statement: “We are performance-driven through the lens of humanity.”
What Are Some Starbucks Taglines?
While Starbucks doesn’t have an official slogan, the company has special seasonal and holiday taglines.
Listed below are some popular Starbucks taglines relating to its coffee, customers, the seasons, and holidays:
- “Coffee that inspires.”
- “It’s not just coffee. It’s Starbucks.”
- “Brewed for those who love coffee.”
- “A taste of the holidays.”
- “Taste the best of summer.”
- “To get you through those all-nighters.”
- “The best coffee for the best YOU.”
- “Share joy.”
- “Starbucks Frappuccino. Work can wait.”
Overall, it’s reasonable to conclude that Starbucks taglines are highly effective in inspiring customers to buy the company’s products, as the company continues to roll out new taglines every year.
To learn more, you can also see our posts on Starbucks’ competitive advantages, Starbucks’ 400-star merchandise, and whether Starbucks is open 24 hours.
