T-Mobile Slogan (What It Means, History of Slogan + More)

T-Mobile is one of the most popular wireless carriers in the United States, but how much do you know about it? Do you know what T-Mobile’s slogan is or what it means?

Well, I have been looking into the T-Mobile slogan and wanted to tell you all about it, including the history of the slogan, so keep reading to find out more!

What Is T-Mobile’s Slogan?

T-Mobile’s slogan is “The Un-carrier,” which means that T-Mobile is committed to customers 100% and is changing the game when it comes to wireless carriers. Furthermore, T-Mobile is dedicated to an innovative customer service model, where postpaid customers don’t have contracts and have experts that are highly trained and ready to help them with all of their needs in 2024.

Are you looking for more details about the T-Mobile slogan, or have other questions you want to be answered? If so, don’t stop reading yet because I have a lot more to tell you below!

What Does T-Mobile’s Slogan Mean?

T-Mobile’s slogan “The Un-carrier” means the company is different from other wireless carriers and relieving the pain of customers by changing how wireless companies operate. 

For example, T-Mobile decided that the early termination fees that wireless carriers have weren’t right, so T-Mobile doesn’t put that burden on customers, and also doesn’t have contracts.

What Is the History of T-Mobile’s Slogan?

Un-carrier is a slogan T-Mobile began back in 2013, with both Publicis (an advertising company) and Prophet.

Further, the slogan “The Un-carrier” means that it’s a new way for customers to engage with a wireless company, with no contracts, no early termination fees, no data fees, and more.

What Was T-Mobile’s Old Slogan?

T-Mobile’s previous slogan was “Sticking Together,” which went with the mission statement and core values of the company until it changed to “The Un-carrier.”

What’s T-Mobile’s Mission Statement?

What’s T-Mobile’s Mission Statement?

T-Mobile’s mission statement is “Redefining the way consumers and businesses buy wireless services through leading product and service innovation.”

That being said, it goes back to the fact that T-Mobile is making itself different from Verizon and other wireless carriers, and will give customers more user-friendly options through technology.

Additionally, breaking down the statement, it shows T-Mobile wants to change the world by creating more advanced technologies and innovating the wireless market.

Therefore, when you look at the mission statement of T-Mobile and its slogan, T-Mobile wants to change how people use and interact with technology and create better products for people.

What’s T-Mobile’s Vision Statement?

T-Mobile’s vision statement is “Our responsibility extends beyond the boardroom.”

Through community projects, calamity relief efforts, and green initiatives, the planet, and our fellow human beings are always top of mind.”

Consequently, T-Mobile makes sure that people know the company wants to change society and better the planet, as well as how people communicate and interact with technology.

What Are T-Mobile’s Core Values?

T-Mobile has several core values, but they break down into innovation, compassion for the planet, and work for communities and youth.

Also, T-Mobile has given a lot of money to charities, is involved in philanthropy, and has partnered with various organizations, such as being involved with Feeding America.

What’s the T-Mobile Logo?

The T-Mobile logo is a purple or magenta  “T” that has three dots on the sides intersecting the “T.”

This is a representation of how the company is interconnected with the telecommunications industry.

Further, the logo is based on the badge from Deutsche Telekom, which is the company that owns T-Mobile, even though they are based in Germany and T-Mobile is in America.

To know more, you can also read our posts on T-Mobile competitors, T-Mobile privacy policy, and T-Mobile dress code.


T-Mobile’s slogan is “The Un-carrier” which shows how T-Mobile wants to change and revolutionize the wireless industry and be different from other carriers like Verizon.

Furthermore, “The Un-carrier” also shows how T-Mobile doesn’t want to operate like a wireless carrier and got rid of headaches customers face, including early termination fees and contracts.

Photo of author

Florence Howard

Florence Howard has been freelance writing for over a decade, and has a vocational background in retail, tech, and marketing. Outside of work, she enjoys listening to rock and metal, and playing with her dog and cat.

Leave a Comment