Tractor Supply has over 2,000 stores in 49 states across the United States, with annual revenues of $12.963 billion in March 2022; it is one of the biggest retailers in rural and agricultural supplies.
However, because of the sheer variety of products sold in Tractor Supply stores, it also has several competitors. Read on for information about Tractor Supply’s biggest competitors, the products it sells, and how it competes.
Who Are Tractor Supply’s Biggest Competitors In 2023?
Tractor Supply’s competitors include local farm and supply stores and chains like Rural King, Blaine’s Farm and Fleet, Runnings and Atwood’s, and online retailers like Amazon as of 2023. Home improvement and power equipment stores like Home Depot and Harbor Freight Tools, tractor retailers like Cub Cadet, and pet stores like Petco sell similar products.
Let’s take a look at these stores and how they match up to Tractor Supply!
1. Rural King
Rural King stores carry very similar merchandise to Tractor Supply stores, but there are a few differences.
For example, stores sell tractors at Rural King, which gives the company an advantage over Tractor Supply which does not sell tractors.
Further, Rural King has a robust hardware department and generally more variety in agricultural supplies like fencing and tractor tires.
As a retailer for rural lifestyles, Tractor Supply has a slightly different target demographic from Rural King and is primarily geared to the needs of smaller farmers, ranchers, and rural homeowners.
In terms of size, Tractor Supply surpasses Rural King, which only has 120 stores in 13 states.
Runnings is another popular farm and fleet supply store that has expanded into many other product areas like clothing, footwear, sporting goods, lawn and garden, toys, housewares, tools, and pet and animal supplies.
Further, Runnings has 57 stores in eight states in the West and Northeast, namely:
- South Dakota
- North Dakota
- New York
- New Hampshire
Overall, Runnings is much smaller than Tractor Supply in terms of size and number of locations.
3. Blaine’s Farm & Fleet
Blaine’s Farm and Fleet is a regional chain with 43 stores located in the Midwest in states like Iowa, Illinois, Michigan, and Wisconsin.
Usually, its merchandise overlaps with Tractor Supply to a large extent and includes:
- Agricultural supplies
- Outdoors equipment
- Power tools
- Lawn and garden
- And more!
With all this variety of merchandise, Blaine’s is not surprisingly dubbed as a modern-day general store located in the suburbs.
Moreover, it was started in 1955 as a rural discount retailer and pioneered the sales model followed by Walmart and other discount retailers.
Also, Blaine’s offers automotive services, making it a truly one-stop shopping experience.
4. Atwood’s Ranch & Home
Founded in 1960, Atwood’s Ranch and Home stores now have 67 locations in five states and sell similar products to Tractor Supply and other rural supply stores.
However, one unique feature of Atwood’s stores is its Country Market section with all kinds of essential foods as well as preserves and pickles.
5. Home Depot
The Home Depot is a giant home improvement retail chain with 2,317 stores in the US as of 2021.
Moreover, it competes with Tractor Supply in specific product categories like building materials, lawn and garden, home, hardware, and tools.
Despite the overlap, Home Depot doesn’t have many of the basic necessities for rural life, such as poultry and livestock feed, so Tractor Supply has a bit of an advantage.
6. Harbor Freight Tools
Harbor Freight Tools doesn’t have the range and variety of products sold by Tractor Supply but is a favorite destination for home improvement, tools, welding equipment, and lawn and garden.
Moreover, Harbor Freight Tools has more than 1,200 stores in the US and can be seen as complementary to Tractor Supply rather than a competitor.
7. Local Feed And Supply Stores
Local feed and supply stores are another favorite stop for people living in the countryside.
Additionally, these stores tend to have better prices than Tractor Supply on most items, primarily feed and livestock supply.
So, while they cannot match the range of Tractor Supply products in all categories, they are popular with local residents for the highly personalized service.
Even though it is an online-only retailer, Amazon can compete with Tractor Supply because it sells a wide range of products.
However, there are many specialized livestock feed and care items and other rural supply items that you cannot find on Amazon.
Further, while Amazon can compete with Tractor Supply in online shopping, real-world stores have their own appeal.
For example, a visit to Tractor Supply is always a cheering experience, which cannot be replicated online.
9. Cub Cadet
Specializing in outdoor power equipment like lawnmowers, garden tractors, and snow blowers, Cub Cadet stores compete with Tractor Supply in the outdoor power tools.
Though it competes in a limited area with Tractor Supply, Cub Cadet designs, manufactures, and services its machines, making it a destination for customers needing specialized services.
Also, with 1,778 stores in the US, Cub Cadet can compete quite effectively with Tractor Supply for its range of products.
Like Tractor Supply, Walmart also sells a wide variety of merchandise and has some of the lowest prices around, making it especially attractive to shoppers.
So, Walmart can compete quite effectively in product categories like tools, workwear, lawn and garden supplies, sporting goods, and hardware.
However, Tractor Supply has many other products especially necessary for rural life, like livestock and poultry feed and supplies, tractor parts, and veterinary care and medicines.
That said, you won’t find these at Walmart, so rural dwellers will always stop at Tractor Supply for all the things you can’t find at Walmart.
Tractor Supply has a strong focus on pets and their welfare, making Petco one of its competitors.
With over 1,500 Petco locations in the U.S., Mexico, and Puerto Rico, Petco has just about everything you need for a pet, including:
- Veterinary care
So, Petco naturally outdoes Tractor Supply when it comes to pet care.
However, many pet owners may prefer the smaller-scale, personal touch they get with pet supplies and services at Tractor Supply.
Tractor Supply has many competitors in many different areas because it sells such a variety of products.
While its competitors may do better in one area or another, Tractor Supply is ahead of the competition in terms of size, variety of products, and relevance to rural life.