Walgreens has been around since 1901, and has undergone many aesthetic changes to company branding to maintain its share in the pharmacy and retail market.
If you’re a regular Walgreens customer, you may have wondered – what is the Walgreens slogan, and what does it mean? I’ve looked into it, and here is what I’ve found out!
Walgreens Slogan In [currentyear]
Walgreens’ slogan is ‘Trusted since 1901’ which debuted in 2017 and is still used by the retailer as of [currentyear]. The slogan references the year Walgreens began operating, along with the trust its customers have in its business. This was part of Walgreens’ move to be more minimalistic and engaging.
If you want to learn more about what the Walgreens slogan used to be earlier, the history of the Walgreens franchise, and much more, keep on reading!
When Did The Walgreens Slogan Change?
In 2017, the Walgreens slogan was changed from ‘At the corner of happy and healthy’ to ‘Trusted since 1901’.
This is likely to reflect the growing shift in major brands towards minimalistic design to appeal more to their customers.
Along with the slogan, the Walgreens logo has also been altered to be a dual color palette of red and white, furthering the shift towards minimalist design within the company.
What Does The Walgreens Slogan Mean?
The new Walgreens slogan is intended to represent the beginning of the Walgreens company.
‘Trusted since 1901’ is in reference to the founder of Walgreens, Charles R. Walgreen who began the business in 1901.
The ‘trusted’ element of the logo represents the popularity and success of the Walgreens brand, intended to appeal to customers as a reliable retailer.
Additionally, it is also intended to inspire trust in new customers to come to Walgreens, while bolstering the reputation of the retailer.
Note that one of the initial logos for the Walgreens brand featured the slogan beneath stating ‘The Pharmacy America Trusts’, and this has been referenced in the new slogan.
The repeated mention of ‘trust’ is likely a marketing tactic used by Walgreens to emphasize their quality customer service through the trust attributed to them by existing customers.
What Was The First Walgreens Slogan?
The first Walgreens slogan was the phrase ‘At the corner of happy and healthy’, to represent the purpose of the brand as a healthcare retailer.
‘At the corner’ represents how many Walgreens stores were traditionally built on corner plots.
This was a strategic tactic aimed to entice customers approaching from all directions to visit Walgreens, thus driving up the sales of the company.
Using buzzwords such as ‘happy’ and ‘healthy’ also promoted the company as providing customers with products and services associated with pharmacy, health, and wellness.
What Was The Walgreens Greeting?
Along with slogans, Walgreens also had an in-store “Be Well” greeting which was often said by Walgreens staff to customers during the check-out process.
However, in 2015, Walgreens opted to lose the traditional greeting and implemented other customer service changes such as expecting employees to greet customers by name.
The new personable approach of Walgreens aligns with its slogan of building trust and repeat business with its customers.
In 2017, the Walgreens slogan changed to ‘Trusted since 1901’, which represents the number of years the retailer has been in business, and seeks to reference the trust it has built with its customers.
As part of this change, Walgreens has also opted to engage with customers on a personal level by making customer service changes, which include greeting customers by name and thanking them for their purchases.