Walmart WonderLab (What Is It, Toys + More)

Walmart, one of the most popular retailers in the US, recently invented the Walmart WonderLab, which creates a fresh reintroduction of traditional catalogs in a bid to re-revolutionize the holiday shopping experience.

However, customers often wonder what exactly the Walmart WonderLab is? If you’d like to find out, keep reading!

What Is Walmart WonderLab In 2024?

The Walmart WonderLab is an interactive digital platform where kids can virtually unbox and play with toys in 2024. Created in partnership with Eko, Walmart WonderLab is controlled by pre-set commands, allowing children to virtually interact with the toys. Thus, children can test toys and discover their preferences in physical toys before buying them.

If you’d like more information on what the Walmart WonderLab is, the selection of the most-wanted toys in 2024, how to get to the Walmart WonderLab and more, keep reading!

How Do You Use Walmart WonderLab?

The Walmart WonderLab allows children to virtually play with top-rated toys from their laptop, tablet or computer, and gain inspiration on what gifts they can request from parents.

Ideally, the WonderLab provides a digital playground where children can play and take over the role of an official Walmart toy tester using specific commands.

Children use the “fun-troller” to select toys and play with the main features and watch other children play with the toy.

In addition, the children can hit the “Don’t Push” button and see what the virtual host, Burt, will unfold.

After testing the toys, children can add them to their digital wish list and share them with their parents.

Is The Walmart Toy Lab Real?

The Walmart Toy Lab provides a real and free online interactive experience where children can interact with annually selected toys through their computers or tablets.

Once they test the toys online, the children can easily select their most preferred toy, thereby easing the parents’ holiday shopping experience.

How Do I Get My Kids Headquarters Walmart Toy Lab?

You can get to the Kids Headquarters Walmart Toy Lab by going to with your search engine.

Once you arrive on the website, click on ‘Start testing toys’ and unveil some of the most highly rated toys.

What Age Is Walmart Wonder Lab For?

There’s no age limit for Walmart WonderLab,  but the toys on the site are most likely to interest children in their toddler- pre-teen years.

How Long Can You Stay In Walmart WonderLab?

Children can stay in the Walmart WonderLab for hours, as this platform is intended to provide a great way of entertaining children and keeps them occupied for several hours.

How Do I Cancel Walmart WonderLab?

With no button to cancel an ongoing session with a toy, you can cancel Walmart WonderLab by closing the tab altogether.

What’s In The Walmart Toy Lab?

What’s In The Walmart Toy Lab?

Walmart Toy Lab, also known as the Walmart WonderLab, releases the list of top-rated toys annually as selected by children, which are freely tested on the Walmart toy lab and can be bought at a local store location afterward.

Walmart released the following products as The Most Wanted Toys of 2024 in their individual categories:

Toys that inspire children’s imagination:

  1. 1:10 RC Hot Wheels Rhimomite ($59.00) – Walmart Exclusive
  2. Barbie Extra Doll & Vanity Playset ($59.00) – Walmart Exclusive
  3. Rainbow High Color Change Car ($49.88)
  4. Batman RC All-Terrain Vehicle ($49.97)
  5. Bluey 4WD Campervan Playset ($49.44)
  6. Monster Jam Truck Wash Set ($29.97)
  7. L.O.L. Surprise OMG House ($229.00)

 Toys that express creativity among children:

  1. Crayola Creative Fun Double Easel ($44.88) – Walmart Exclusive
  2. VTech KidiZoom PrintCam ($71.00)
  3. Fisher-Price 4-in-1 Learning Bot ($49.44)
  4. Kinetic Sand Sandisfactory ($19.94)

Toys that encourage children to welcome outdoor activities:

  1.  12V Jeep Gladiator Children’s Ride On in a variety of colors ($369.00) – Walmart Exclusive
  2.  Monster Jam 24V Grave Digger Ride On in a variety of colors ($449.00) – Walmart Exclusive
  3. Jetson Hali X Luminous Extreme-Terrain Hoverboard in a variety of colors ($178.00) – Walmart Exclusive
  4.  Fisher-Price Bouncesational Bounce House with Built-in Pump ($69.00) – Walmart Exclusive
  5. HALO Supreme Big Wheel Scooter in a variety of colors ($39.93) – Walmart Exclusive
  6.  Razor Miniature Dirt Rocket MX125 Electric-Powered Dirt Bike ($179.00) – Walmart Exclusive
  7. Kryptonics 28” Cruiser Skateboard in a variety of colors ($24.97) – Walmart Exclusive

Interactive toy pets:

  1.  Magic Mixies Cauldron in a variety of colors ($59.00); Launches Oct. 1 – Walmart Exclusive Color
  2. Na! Na! Na! Surprise Kitty-Cat Camper ($94.00)
  3.  LEGO Creator 3 in 1 Fish Tank ($29.97) – Walmart Exclusive
  4. FurReal Sweet Jammiecorn Unicorn ($29.96)

Toys with popular TV/Movie characters:

  1. Disney’s Raya and The Last Dragon Color Splash Raya and Sisu ($32.44)
  2. Jurassic World Stomp N’ Escape Tyrannosaurus Rex ($39.97)
  3. Spark Create Imagine Cocomelon Bus ($29.97) – Walmart Exclusive
  4. LEGO Marvel Avengers: Endgame Final Battle ($69.97)
  5. Paw Patrol Movie Tower ($149.00)
  6. Ryan’s World Rocketship ($81.00) – Walmart Exclusive
  7. Star Wars Galactic Snackin’ Grogu ($79.00)

Classic toys that spark excitement through generations:

  1. My Little Pony Fashion Ponies in a variety of characters ($15.44) – Walmart Exclusive
  2. Flybar 6V Bumper Car ($99.00) – Walmart Exclusive
  3. Barbie Blonde and Black Hair Styling Head Tie-dye ($29.84)
  4. Baby Alive Lulu Achoo ($52.00)
  5. Giant Sorry ($24.86)
  6. Nerf Hyper Mach 100 ($73.00)
  7. Marvel Spider-Man Super Web Slinger ($19.87)
  8. Play-Doh Kitchen Creations Rising Cake Oven Playset ($19.96)

If you want to know more, you can also see our posts on Walmart robots, Walmart return policy without a box or opened box, and how to get free stuff at Walmart.


The Walmart WonderLab (also known as the Walmart Toy Lab) is a digital platform that allows children to virtually unbox and play with toys as they try to discover their preferences. Once a child tests a toy virtually, they can know what to select when shopping at Walmart stores.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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