What Does Shein Mean? (All You Need to Know)

Shein is a popular online clothing store with a name that leaves many people wondering, “What does it mean?”

Well, this post will explore the brand history of the Shein brand including the origins and meaning of the Shein brand name, so keep reading to learn more!

What Does Shein Mean in 2024?

Shein is a popular China-based affordable fast fashion brand created in 2008 that has multiple meanings in Chinese as well as English. Despite the language, the overall meaning of the word Shein reflects the brand’s desire to create uniquely beautiful and trendy fashion finds and other products for consumers in 2024.

Keep reading to learn more information about the unique meanings and interpretations of the brand name Shein, along with other related facts!

What Does Shein Mean in Chinese? 

First, the word “Shein” actually has a few different meanings in Chinese. According to one interpretation, it can be translated to mean “elegant” or “graceful.” 

Another common meaning is “beautiful and fashionable.” Still, another translates as “sound of hope.”

So, when you see the name Shein on a product, it’s likely that the designers were going for an elegant and stylish look.

What Does Shein Mean in English?

While the word “Shein” has various meanings in Chinese, it doesn’t have a direct translation in English.

However, many people believe that the closest equivalent would be something along the lines of “gorgeous” or “stunning.”

In other words, the English meaning of Shein is likely similar to its Chinese counterpart: a word that describes something that is both beautiful and fashionable.

What Is Shein?

Shein is a popular online store for affordable women’s clothing, including dresses, tops, bottoms, and swimwear.

In addition to women’s clothing, the store offers a wide range of plus-size, men’s, and children’s clothing as well as home goods and pet care products.

Shein has become one of the most popular online stores for fashion-savvy shoppers looking for great deals on stylish clothes.

In fact, the company has been praised for its fast shipping and low prices.

However, it has also been criticized for its lack of transparency regarding its manufacturing process and working conditions in its supply chain.

When Was Shein Created?

Originally, the Shein brand was founded in 2008 by Chris Xu.

Where Is the Shein Corporate Headquarters?

Although Shein is headquartered in Nanjing, China, it also has offices in the United States, United Kingdom, France, Italy, Spain, Russia, Australia, Canada, Brazil, and India.

What Was Shein Originally Called? 

When the company first began, it was called ZZKKO and later changed its name to Sheinside. 

When the brand acquired Romwe, an e-commerce fashion retailer, in 2014, it rebranded under Shein.

Why Did the Brand Change Its Name From Sheinside to Shein?

Why Did the Brand Change Its Name From Sheinside to Shein?

After purchasing Romwe in 2014, the company changed its name from Sheinside to Shein to make internet searches easier for the general population.

In addition, Shein is a name that consumers can recall easily. 

What Is the Origin of the Shein Brand Name?

Initially, the Shein brand name was created by company founder Chris Xu. Xu chose the name because he wanted the clothing line to have a unique, international appeal.

Furthermore, Xu’s goal was to create a fashion label that could be recognized and admired by people worldwide.

And, based on the popularity of the Shein brand name, it’s safe to say that he succeeded in his mission.

How Is Shein Written With Chinese Characters?

When writing Shein with Chinese characters, you use the characters 希音. Additionally, in English style writing, it would be written as Xiyin.

What Does the Shein Logo Mean? 

Originally, the Shein logo was a simple white spiral on a black background. That being said, the spiral could have been meant to represent the never-ending cycle of fashion and style.

It’s also a nod to the brand’s Chinese roots – in Chinese culture, the spiral symbolizes good luck.

Currently, the brand has a logo that consists of the brand name in bold black font on a solid white background surrounded by a black border.

In this case, the colors black and white are reminiscent of the yin and yang, which means that the two forces are complementary and interconnected.

How Do I Correctly Pronounce the Brand Name “Shein?”

By far, the most common way to mispronounce Shein is “sheen” or “shine.” Another common mispronunciation is “she-in.”

Although both are acceptable ways to pronounce Shein in English, they are not how the name is actually pronounced. 

When pronouncing Shein correctly, say  “sheen” with a hard “ch” sound for the first syllable, as heard in the word “loch.”

As such, this makes the correct pronunciation closer to “shay-in” than either “sheen” or “shine.”

To know more, you can also read our posts on where are Shein clothes made, does Shein do next day delivery, and Shein return policy.


The word “Shein” has multiple meanings in Chinese and English. Overall, it can be translated to mean “elegant,” “graceful,” or even “beautiful and fashionable.”

Either way, it is a name that promotes the brand name’s goal of being a leader in the trendy fast fashion industry.

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Mackenzie Jerks

Mackenzie is a freelance writer and editor, published author, and music enthusiast who holds a Bachelor of Science in Business Administration. When she’s not writing, Mackenzie is either wrapped up in a book, discovering new music, or introducing herself to a new fitness regimen.

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