Amazon is no longer just an eCommerce platform to buy a variety of products from the convenience of your house. Now, Amazon is also offering services for small business owners to help sell their products on Amazon’s giant platform.
But if you are a business owner, you might be asking, what is Amazon Brand Registry? And how can it help me? I wondered about the same questions, so I looked into it a little more. Here’s everything I found out about Amazon Brand Registry!
What Is Amazon Brand Registry In 2023?
Amazon Brand Registry is a service for companies, giving them access to tools that help protect their brand from infringement, increase brand recognition, and create a better shopping experience for the customer as of 2023. Amazon designs Amazon Brand Registry for brands of all kinds and sizes looking to build their business.
If you want to learn more specifics about Amazon Brand Registry, how it works, when Amazon launched the program, and much more, then keep on reading! I’ve researched all there is to know about the matter!
What Is Amazon Brand Registry?
Amazon Brand Registry is a service that gives businesses access to specific tools that help them build and protect their brand while creating a better shopping experience for their customers.
With that, this Amazon program allows verified brand owners to gain access to better reporting tools and more control over their products sold on Amazon’s platform.
When Did Amazon Launch Amazon Brand Registry?
Amazon introduced its Amazon Brand Registry in May 2017, so it is a relatively new business venture for the eCommerce giant.
What Information Do You Need To Enroll In Amazon Brand Registry?
As previously mentioned, a company needs to be approved before it can use Amazon Brand Registry.
That said, a company must have the following information in order to qualify for Amazon Brand Registry:
- The brand name has an active registered trademark
- The active registered trademark for the brand appears on the products or packaging
- An associated government-registered trademark number
Additionally, Amazon Brand Registry accepts brands with a pending trademark registration in specific trademark offices.
Further, Amazon Brand Registry only accepts trademarks that were issued by government trademark offices in the following countries:
- United States
- Saudi Arabia
- The European Union
- United Arab Emirates
Can You Check On The Status Of Your Amazon Brand Registry Application?
Yes, after you submit an application to Amazon Brand Registry, you can check on its status at any point.
With that, log in to your Amazon Brand Registry account and visit your “Case log” to check on the status of your submitted application.
What Are The Benefits Of Using Amazon Brand Registry?
Amazon Brand Registry comes with several benefits for business owners looking to expand their brand awareness.
That said, the main advantage is that it gives owners more control over the Amazon product pages that feature their brand name.
Therefore, customers are more likely to access accurate information pertaining to a business’s brand. However, there are many other benefits of using Amazon Brand Registry.
Accurate Brand Representation
As previously mentioned, Amazon Brand Registry gives business owners more control over the Amazon product pages that feature their brand name.
Therefore, customers are more likely to see accurate information pertaining to a specific brand. As a result, businesses experience higher sales volume as well as increased brand recognition.
Powerful Search And Report Tools
Another benefit of using Amazon Brand Registry is that the program makes it more accessible to find cases of potential infringement with features like:
- Global Search: Searches for content in different Amazon stores from one screen
- Image Search: Locates product listings on Amazon that match a business’s logo or product using specific images
- Bulk ASIN Search: Search for bulk lists of ASINs or product URLs to report potential infringement faster
- Sort View: Create lists of average customer ratings of ASINs to indicate product popularity
Then, after creating a search, Amazon Brand Registry provides businesses with a simple and easy-to-read workflow, allowing them to report an infringement to Amazon.
Additional Proactive Brand Protections
Amazon Brand Registry can also use the information a business provides about its products and brands to implement additional predictive protections.
Essentially, the more information you provide Amazon about your brand, the easier it is for Amazon Brand Registry to identify infringement.
Other Brand-Building Benefits
In addition to protecting a business from potential infringement, Amazon Brand Registry also provides a brand with several tools to expand and build its business.
For example, companies can take advantage of tools like Enhanced Brand Content, Stores, Brand Dashboard, and Sponsored Brands to gain access to detailed business metrics.
How Much Does Amazon Brand Registry Cost?
According to Amazon, the Amazon Brand Registry service costs $39.99 a month along with any selling fees that result from customer sales.
Additionally, a business will have to pay for their registered trademark, which can cost between $225-$400 depending on the protection class.
What Are The Disadvantages Of Using Amazon Brand Registry?
Naturally, there are a few disadvantages to the Amazon Brand Registry service. That said, some of the most common complaints about Amazon Brand Registry include the following:
- People can still sell knock-off or similar products on their private label product listings
- Chinese suppliers can still sell a product that is very similar to a business’s
- The high level of competition is likely to drive down prices
- A company might be limiting other sellers from selling their brand
- Allows someone other than the business to submit infringement claims against other sellers
Who Is Amazon Brand Registry For?
Amazon claims that its Amazon Brand Registry service is for brands of all types and sizes looking for help growing, building, and protecting their business.
How Much Does It Cost To Sell On Amazon?
If you want to sell on Amazon, the cost to do so depends on the selling plan you select as well as the product category, fulfillment strategy, and other variables.
On top of that, selling on Amazon comes with several fees, including:
- Referral fees
- Fulfillment fees
- High-volume listing fees
- Inventory fees
- Refund administration fees
- Rental book service fees (if applicable)
- And potentially a few other fees depending on the product
Amazon Brand Registry is a service tailored towards businesses and brands that are looking to build and grow their brand.
With Amazon Brand Registry, companies can create a better shopping experience for customers, protect themselves from infringement, and expand their brand recognition.
Also, Amazon Brand Registry is designed for brands of all types and sizes looking to expand and build their business.