What Is Amazon Handmade? (All You Need to Know)

There’s no denying that Amazon is a dominant force in the retail industry, with millions of products and exciting opportunities for sellers.

If you’re interested in making your own goods to sell, you may be wondering: what is Amazon Handmade? I couldn’t help but think this, too, so I started researching, and here’s what I know now about Amazon Handmade!

What Is Amazon Handmade In 2024?

Amazon Handmade is a section of Amazon.com where artisans can sell unique items to shoppers in 2024. Amazon Handmade seller accounts are separate from the standard Seller Central accounts, and there are no listing fees or listing expiration dates. Handmade home decor, accessories, jewelry, and gifts are sold on this platform with free Prime two-day shipping on some items.

Check out this full guide for all you need to know about Amazon Handmade, including how it works for sellers and what’s available on the platform, along with other facts!

How Does Amazon Handmade Work for Sellers?

Amazon Handmade is an exclusive artisan-only platform for sellers on Amazon who want to target shoppers specifically interested in handcrafted goods rather than mass-produced items.

This creative Amazon platform is the place to sell handcrafted items, from wall décor to jewelry, bath products to stationery, and so much more.

After all, Amazon encourages artisans to pursue their passions and sell their crafts by waiving the professional selling fee for approved Handmade members.

This means Amazon Handmade sellers don’t have to pay $39.99 a month for a professional selling account, equaling $480 in savings each year.

Handmade merchants may also apply for a Brand Registry waiver to access Amazon Stores and A+ content to enhance exposure even further.

How Much Does Amazon Handmade Cost?

For artisans, it’s free to make a shop on Handmade, particularly with the waiver of the $39.99 monthly professional selling fee.

Amazon takes a 15% referral fee on each sale, with no extra listing or processing fees.

Also, once you sign up for Amazon Handmade, you can sell on Amazon.com, Amazon.ca, and Amazon.com.mx without any additional fees.

Not only is Amazon Handmade affordable for artisans looking to grow their business, but the platform also offers resources to support makers in their business goals.

One such example is Fulfillment by Amazon (FBA), which is available for Handmade orders if artisans prefer to send products to an Amazon fulfillment center for streamlined shipping and inventory management.

In that case, there are extra FBA fees for Handmade artisans to think about, including inventory storage, fulfillment, returns processing, and long-term storage fees.

How Does Amazon Handmade Work for Buyers?

How Does Amazon Handmade Work for Buyers?

Amazon created Handmade to meet the growing demand for handcrafted goods, which are wanted by customers around the world.

Today Amazon Handmade artisans represent over 80 countries, giving shoppers an exciting collection of new creations and beautiful pieces to accent their home or workspace.

Amazon Handmade also has a large selection of gifts and event supplies, so buyers are sure to find something, whether it’s for a wedding or a birthday.

While Amazon Handmade is a separate platform for sellers, it’s part of Amazon.com and accessible to everyday shoppers.

It’s easy to add Handmade products and goods from other categories all to the same Amazon cart.

Prime two-day free shipping is also available on many Amazon Handmade products, which

are categorized by gifts, jewelry, home, kitchen, clothing, shoes, accessories, and wedding.

If you want to see all the products and categories on this section of Amazon.com, just look up Handmade in the search bar, which will take you to the main page.

How Can I Sign up for Amazon Handmade?

Amazon is committed to building a shop of genuine handcrafted products, which is why the retailer has a detailed application and audit procedure for artisans.

The program is open to applications from artisans around the globe who want to sell their handcrafted goods to millions of Amazon customers.

To sign up for Amazon Handmade, follow these steps:

  1. Make a Seller Central account.
  2. Once your selling account is approved, submit an application for Amazon Handmade.
  3. Upon Handmade approval, list your handcrafted products and start selling to Amazon’s large audience.

Remember, new artisans are added regularly to the platform, so if you make genuine handcrafted products and follow Amazon guidelines, you have a good chance of approval.


Amazon Handmade is an artisan-only selling community on Amazon, connecting talented crafters with shoppers interested in bespoke, handmade goods. Sellers need to create an account and apply to join the Handmade program, which waives the professional selling fee.

Amazon Handmade accounts are separate from normal selling ones and offer impressive access to Amazon’s huge audience. It’s easy for Amazon shoppers to see a great selection of handcrafted products just by typing “Handmade” into the search bar.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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