Why is 711 Called 7-Eleven? (All You Need To Know)

Most stores have long stories behind their names, and lots have gone through many different changes over the years, but 711’s name is a bit different.

It isn’t named after those who founded it or the location of its first store, so why is it called 7-Eleven? To figure out why 711 has its current name, keep reading!

Why is 711 Called 7-Eleven In 2024?

711 was originally named after its hours of operation and has kept the name all the way into 2024. Back when it was founded, many stores had limited working hours. However, 711 had extended hours from (you guessed it) 7 to 11. Therefore, to advertise these long, convenient hours, 711 decided on its name.

For more information about 7-Eleven’s name, take a look at the article below!

How Did 711 Get Its Name?

While most stores have extended stories about how they got their name (with usually a few name changes involved), this is not the case with 711.

Instead, the name was simply a reflection of the company’s original hours: 7 AM to 11 PM.

Additionally, these extended hours were a vital part of the company’s identity, since the company billed itself as being very convenient.

Even though stores are often open 24-hours today, the company has not changed it’s name.

Why Is 711 Not Called 24-Seven?

While 711 stores are open at most hours of the day today, this was not always the case.

When the franchise was first founded, 711 stores were opened from 7 AM to 11 PM. Back when it first opened, these were seriously extended hours.

Therefore, the company named its stores 711 to bring attention to these convenient hours.

Later, most stores extended their hours. Therefore, 711 wasn’t exactly “special” anymore. To combat this, it’s stores extended it’s hours even more to encompass all 24 hours of the day.

While 711 locations typically try to stay open 24 hours a day, this is not always the case. Covid and staffing problems have contributed to many stores closing sooner.

Therefore, we do recommend calling your local store to find out about that locations current hours.

Why Does the Logo for 711 End with a Lowercase “n”?

Why Does the Logo for 711 End with a Lowercase “n”?

There are several possible answers to this question. No one knows the definite reason, but there are a few suggestions.

Firstly, some think that the wife of the company’s president during the 1960s thought that all capital letters were a bit harsh.

Therefore, the company changed the final name to include a lowercase “n”. According to some sources, it makes the logo look more “graceful.”

Secondly, another possibility was a simple graphic redesign. The ELEVEN part of the logo was originally at a slight angle due to the “7”.

The company attempted to smooth it over, at which point a designer recommended that the “n” be lowercase.

However, both of these explanations are only theories. The only thing we do know for certain is that the logo change occurred in the 1960s.

Why Does the 7-Eleven Logo Use a 7 Number But Spell Out the 11?

We don’t know why 7-Eleven decided to make it’s logos the way it is.

We expect that someone made a design decision when the company was first formed, and the modern-day 7-Eleven logo is what the company’s final decision was.

To know more, you can also read our posts on why is 711 so expensive, is 711 a franchise, and does 711 ever close.


7-Eleven was originally named after its operating hours. Originally, this chain was open from 7 AM to 11 PM. These hours were unusual for the time, as most stores had very limited hours.

However, even as 711’s hours changed, the company did not change it’s recognizable name. Many of it’s stores are open 24 hours a day now.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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