Why Is Amazon Search So Bad? (All You Need To Know)

While Amazon is a highly popular website for shopping, customers have found searching for products a frustrating experience, as they have difficulty finding what they’ve looked for.

Many customers have expressed concern about Amazon’s search engine over the years. But why is it so bad? If you’d like to find out, keep reading this article to see what I learned!

Why is Amazon Search Bad?

Amazon search can be bad at times since Amazon puts a large emphasis on its advertisements. In recent years, Amazon has begun cluttering search result pages with irrelevant sponsored products, which makes finding specific products more difficult. Amazon also has issues with their sellers not including proper details on their listings, making Amazon search showing inaccurate results. 

If you’d like to learn more about why Amazon’s search engine is so flawed, how to filter searches to find the correct product and more, keep reading for more facts and useful tips!

Why Does Amazon Display Sponsored Products in Search?

Amazon puts a large emphasis on its sponsored ads, in order to direct customers to products that may interest them based on their previous purchases. Sponsored products are also the types of ads that Amazon profits from the most.

Amazon places these ads on search result pages in order to direct customers’ attention, but this can be intrusive, as the sponsored ads are not always related to the product a customer is searching for but rather based on their previous search history.

These ad placements make finding specific brands difficult, as the sponsored products are pushed to the top, and often show up in between regular listings, which buries the other products and makes them difficult to access.

Why Can’t I Find Products When I Search on Amazon?

The two main reasons that customers have difficulty finding products when using the search engine on Amazon are sponsored ads and third-party sellers not putting the right information in their product descriptions.

When sellers write up their product pages, they must include certain information and tags that enable Amazon’s system to filter more specific results.

However, if sellers are not providing the right keywords and other relevant information, then Amazon’s filtering system may not be able to detect that product, making it difficult to locate simply by searching for it.

Additionally, because Amazon makes a large profit off of sponsored ads, those products get pushed to the forefront and cancel out other brands and products that customers are trying to locate.

How Do I Narrow Down my Search on Amazon?

How Do I Narrow Down my Search on Amazon?

In order to narrow down their searches, customers can utilize Amazon’s filtration system. When customers search for an item, their results page will contain a list of filters on the left-hand side of the screen.

Customers can fill out these filters to narrow their search based on price, brand, customer ratings, availability, language and more. The filters will vary slightly depending on the type of product being searched for.

Customers can also search by department instead of using the search engine on the homepage, which will help to filter out products with similar names but are in a different category than the item a customer is searching for.

Is Amazon Advanced Search Better?

Amazon Advanced Search is a search engine that helps customers to narrow down their searches. This search engine is not made available for every department but is mostly used for books, DVDs, music, and video games.

This search engine allows customers to search based on titles, keywords, sellers, ISBN numbers, and other more detailed information to narrow the search down as much as possible.

While Advanced Search can’t be used for everything on Amazon, it is a better option for customers searching for books, DVDs etc, as it makes finding specific titles much easier!

Do Filters on Amazon Results Page Work?

The filtering system on Amazon does work, but customers have to know what they’re looking for in order to utilize it properly. It’s recommended that customers know the brand or company of the item they’re looking for before they search.

Once customers search for their item, they can fill out the information provided on the left-hand side of their screen.

For example, if customers are searching for a Samsung TV, they can use the filters for screen dimensions, connectivity type, resolution, device compatibility, and more to find the exact TV model they’re searching for.

Additionally, customers can use the filters for the highest-rated products, enabling them to find an item that may be of better quality than what they were originally searching for!

To know more about shopping at Amazon, you can also check our related posts on Amazon daily deals, if Amazon reviews are fake, and why do people hate Amazon.


Amazon’s search engine is quite flawed due to the amount of sponsored ads that take up product search pages. These ads will be pushed in front of the items customers are looking for, making them increasingly difficult to locate simply by using the search bar.

As well, when sellers don’t include the correct information on their product description, Amazon’s system has more difficulty locating the product by the name of the brand.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

2 thoughts on “Why Is Amazon Search So Bad? (All You Need To Know)”

  1. The search filters have become more of nuisance than a help. In many cases using a filter will send your search to a completely irrelevant category, even though you know exactly what you are looking for and what category it should be in. Sellers putting things in the wrong categories and misslabelling things is a big problem, but switching categories when you try to narrow down a search isn’t even making any sense. I don’t think it’s going the direction they intended.

  2. This article doesn’t address key problems with Amazon’s searches. For example: I set a price range of $10-$50 and the results show items over $100; or I opt for product xyz, specify free (Prime) shipping and get >1,000 results, then add the 4 star rating criteria and over >2,000 results. Similarly, by example only, I might search for a “kitchen sponge” and get 10,000 results but by expanding the departments to boys clothing I come up with 20,000. We should ignore justifications. Amazon searches/filters just do not work. I think I’m starting to understand the FTC planned anti-trust suit.

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