Amazon Influencer Storefront (What It Is, Where to Find It + Other FAQs)

If you’re an Amazon shopper, you’ve probably seen the little “Amazon Influencer” storefront popup before.

So, wondering what Amazon storefronts are and where to find them? Keep reading for all the details. Plus, we’ll answer some of the most common questions about this program!

What Is an Amazon Influencer Storefront In 2022?

Amazon offers an affiliate program for influencers to monetize content on their social media accounts by creating unique storefronts for Amazon products in 2022. An Amazon storefront lists products backed by influencers. When shoppers access these storefronts and purchase products, the influencer receives a commission from Amazon based on the product category.

To learn more about the Amazon influencer program and how Amazon storefronts can be beneficial to influencers as well as shoppers, keep reading for more facts!

What Is the Amazon Influencer Program?

Amazon’s Influencer Program is a program that allows influencers to create their own Amazon storefronts for recommended products. 

Do Amazon Influencers Get Paid?

Amazon Influencers do get paid, but the Amazon Influencer Program is commission-based.

In other words, Amazon Influencers earn a commission on every sale made through their storefront.

Furthermore, the amount of commission that an influencer earns depends on the product sold and the category it falls into.

For example, Amazon Influencers earn a lower commission on products such as books and DVDs than they do on other categories such as luxury products and Amazon sponsored games.

For more information on commissions listed by product category, see this chart from the Amazon Associate tool kit:

Product Category Influencer Fixed Commission Rates Promotional rates for a limited period (from 4/4/22 to 5/4/22)
Amazon Games 20.00%  
Luxury Beauty, Amazon Explore 10.00%  
Shoes, Handbags & Accessories 4.00% 6.00%
Office Products 4.00% 6.00%
Kitchen 4.50% 5.50%
Home 3.00% 5.00%
Home Improvement 3.00% 5.00%
Beauty 3.00% 5.00%
Business & Industrial Supplies 3.00% 5.00%
Digital Music, Physical Music, Handmade, Digital Videos 5.00%  
Physical Books, Automotive 4.50%  
Amazon Devices & Services 4.00%  
Toys, Furniture, Lawn & Garden, Pets Products, Headphones, Musical Instruments, Outdoors, Tools, Sports, Baby Products, Amazon Coins 3.00%  
PC, Components, DVD & Blu-Ray 2.50%  
Health & Personal Care 1.00% 2.00%
Televisions, Digital Video Games 2.00%  
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery 1.00%  
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places 0.00%  
All Other Categories 4.00%  

(source)

 What Are the Requirements to Become an Amazon Influencer?

 What Are the Requirements to Become an Amazon Influencer?

There are specific requirements to become an Amazon Influencer:

  • Influencers must have a social media following of at least 1000 people
  • Must be 18 years of age or older
  • You need to have an active blog or YouTube channel to post content regularly

Do Amazon Influencers Need to Use the Influencer Program?

You do not need to use the Amazon Influencer Program if you are an Amazon influencer. 

Since the Amazon Influencer Program is voluntary, influencers can choose to participate in the program or not.

Even if you don’t want to participate in the program, you can still create a list of products on your Amazon storefront.

However, you will not earn commissions on any sales made through your storefront.

How Do I Become an Amazon Influencer?

You can be an Amazon Influencer if you are a social media influencer that meets the program requirements.

In that case, you can apply by going to the Amazon Influencer Program page and clicking on the “Apply now” button.

What Is Amazon Influencer Storefront?

An Amazon Influencer Storefront is a page on the Amazon website created by an influencer.

These storefront pages contain listings of all the products chosen by the influencer and are meant to be products that the influencer loves and uses themselves.

For shoppers, Amazon Influencer Storefronts are a great way to discover new products that you may not have heard of before.

Additionally, it is also a great way to support the influencer that you follow by purchasing products through their storefront.

Do You Need to Be a Prime Member to Access an Amazon Influencer Storefront?

Shoppers do not need to be an Amazon Prime member to access an Amazon Influencer Storefront. Anyone can browse and purchase products from an Amazon Influencer Storefront.

How Can You Find Amazon Influencer Storefronts?

There are a few ways that shoppers can find an Amazon Influencer Storefront.

First, shoppers can go to the Amazon website and type in “influencer storefront” into the search bar.

This will include a list of all the different influencer storefronts available on the Amazon website.

Second, shoppers can go to the Amazon website and type in the influencer’s name that they are looking for.

Likewise, these searches will list all the different storefronts available on the Amazon website, categorized by name.

Third, shoppers can go to the Amazon website and type in the URL of the influencer that they are looking for. This will bring up the specific storefront that you are seeking.

Finally, if you follow an influencer on social media, they usually have a link to any affiliate programs on their website, blog, or bio.

How Can Shoppers Purchase Products From an Amazon Influencer Storefront?

Purchasing products from an Amazon Influencer Storefront is the same as buying any other product on Amazon.

Simply add the items you wish to purchase to your cart and then checkout.

Once your order is processed through Amazon, you will receive your items the same way you would if you had bought them from any other Amazon page.

Do I Need to Follow the Influencer on Social Media to Access Their Storefront?

In fact, you do not need to follow the influencer on social media to access their storefront. Anyone can browse and purchase products from an Amazon Influencer Storefront.

What Are the Benefits of Purchasing Products From an Amazon Influencer Storefront?

There are a few benefits of buying products from an Amazon Influencer Storefront.

First, you support the influencer that you follow by buying products through their storefront.

Second, shoppers have the opportunity to discover new products that they may not have heard of before.

Finally, shoppers can be sure that the products listed on an Amazon Influencer Storefront are products that the influencer loves and uses themselves.

To know more, you can also read our posts on what is an Amazon Influencer, what is Amazon Explore, and what is ICQA Amazon.

Conclusion

Amazon Influencers have storefronts to recommend products to their subscribers. Products listed on Storefronts are the best of Amazon’s products and services.

Shoppers can find storefronts by searching Amazon or visiting the influencer’s social media sites. If you want access to the best that Amazon offers, be sure to check out an Influencer’s Storefront!

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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