Amazon Target Market (Age, Gender, Demographics, Salary + More)

Almost everybody knows what Amazon is because of its extensive product selection and popular fast shipping times.

Even though Amazon is a huge company, you may be curious about the specific market the leading retailer targets. For example, where do most of Amazon’s customers live?

Look no further for information about Amazon’s target market; here is everything I discovered throughout my research!

What Is Amazon’s Target Market?

Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44. Additionally, 60% of Amazon’s target market is from the United States, which prefers shopping online for convenience, fast delivery, and competitive prices.

To learn more about the shopping habits of Amazon customers and more, keep on reading!

What Age Of People Does Amazon Target?

Although Amazon does some typical brick-and-mortar stores in some areas (through Whole Foods), almost all of their sales come from online orders.

Amazon ranks 9th in overall global internet traffic engagement.

With that, Amazon seeks to target a customer base with access to and frequently visits the internet, making younger generations the ideal Amazon customer.

Additionally, people ages 35 to 44 are the majority of Amazon Prime subscribers.

Amazon Prime members can access even more savings, exclusive deals, and extra savings than non-Prime members.

However, with the internet continuously rising in popularity, Amazon’s target age extends to all ages.

Where Is Amazon’s Target Market Located?

The location of Amazon’s target market extends to any area with internet accessibility.

Now that Amazon has an international presence, the retailer has a vast customer base of people worldwide.

Even though Amazon is the largest tech retailer and leading general merchandise retailer globally, the company still provides a customized user shopping experience.

The personalized shopping experience that Amazon strives for is another reason the precise location of the target market is challenging to pin down.

What Country Shops At Amazon The Most?

What Country Shops At Amazon The Most?

Although Amazon is an international company, the United States dominates regarding the number of consumers and the number of products purchased.

With that, over 60% of Amazon’s total internet traffic comes from the United States.

Additionally, Amazon customers in the United States buy products from Amazon frequently.

For example, 48% of U.S. consumers visit Amazon more than 1 time a week. And 89% of consumers based in the U.S. visit Amazon at least once a month.

With these staggering numbers, it is clear Amazon’s primary target market is in the United States.

What Is Amazon’s Target Salary Bracket?

Amazon’s convenient e-commerce portal and fast shipping times cater to upper and middle-class social groups with average salaries of $51k. T

his group of people prefers shopping online rather than in person to save time (and money).

Additionally, the online aspect of Amazon appeals to this group because they are often busy with their jobs and do not feel like they have the time to visit a store.

Also, this group of people is prone to flock to deals and discounts. Amazon recognizes these spending habits and dedicates certain days, like Amazon Prime Days, Black Friday, Cyber Monday, where customers can save big on items.

What Gender Shops At Amazon More Often?

When it comes to which gender shops at Amazon more often, the numbers are pretty evenly split.

Amazon’s extensive product range appeals to male and female customers because they can find anything they could need!

How Often Do Amazon Customers Shop?

How Often Do Amazon Customers Shop?

Amazon customers are loyal to the retailer and frequently purchase items.

However, Amazon Prime subscribers buy products even more often than non-Prime customers.

For example, 48% of Amazon Prime subscribers buy products at least once a week or more, with 74% buying things at least once every few weeks.

When you compare these statistics to those of non-Prime members, it is apparent why Amazon provides Prime users with exclusive deals to reward them for their loyalty.

With that, only 37% of non-Prime members buy Amazon products multiple times yearly.

How Does Amazon Cater To Their Target Market?

Amazon can attract so many customers primarily due to its extensive product selection. Amazon sells nearly 120 million items to appeal to its target markets.

Another way Amazon caters to its target markets is by continuously repositioning products according to changes in the retail economy.

For example, Amazon closely monitors which products sell more frequently and places advertisements on the website homepage.

What Kind Of Lifestyle Do Amazon Consumers Have?

Amazon targets consumers with hands-on experience in basic technology and know-how to navigate the internet.

Additionally, the online portal Amazon operates is perfect for people who do not feel they have enough time to complete all their shopping in person.

So, Amazon consumers usually have a busy lifestyle, and the customer base would instead focus on spending time at work or leisure activities rather than shopping.

What Factors Are Most Important To Amazon Consumers?

What Factors Are Most Important To Amazon Consumers?

The main factor that draws consumers to buy things from Amazon is price. 82% of Amazon customers reported that they shopped at the e-commerce leader because of the lower prices.

Other factors that entice consumers to shop at Amazon are the low shipping costs, positive product reviews, and flexible return policy.

These factors have led to over 40% of consumers doing at least a quarter of their shopping on Amazon.

Additionally, most people who shop online (46%) visit Amazon first to compare product prices.

Another reason Amazon attracts so many customers is convenience.

Consumers find the Amazon website easy to navigate, and it can serve as a one-stop shop for all the products they need, saving them time from running to multiple stores.

About half of Amazon customers in the United States report the ease of shopping as the main reason they shop at Amazon.

How Many People Shop At Amazon?

Currently, Amazon averages more than 200 million unique visitors per month.

Additionally, Amazon reports around 101 million Amazon Prime subscribers in the United States alone.

Amazon is the marketplace of choice for plenty of consumers.

These numbers do not include Amazon’s global customers, as Amazon Prime is unavailable in every region where the company operates.

How Do Amazon Consumers Feel About The Company?

Just because Amazon is home to a large customer base, it does not mean its consumers agree with the company’s social and environmental impacts.

For example, almost a quarter of Amazon customers have negative feelings about the company’s impact on the environment and retail.

Some people believe Amazon is a monopoly and does not allow for diversity in the retail economy.

However, Amazon has an extensive market for entrepreneurs to sell their products through Amazon to combat this.

Additionally, Amazon recently announced its new Climate Pledge, which states the company is committing to reaching net-zero carbon emissions by 2040, using 100% renewable energy by 2030, and ordering 100,000 electric-powered delivery trucks.

Now that you know about Amazon’s target market, you can also read our related articles on Amazon book sale statistics, how much does Amazon makes, and if Amazon is coming to New Zealand.


Amazon’s low prices, fast shipping, and online portal are convenient for middle and upper-class working consumers who do not feel like they have the time to shop in person because of work.

Additionally, younger generations between the ages of 18-30 also prefer Amazon because of the company’s online presence. The majority of Amazons’ customer base are Prime subscribers.

Photo of author

Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

Leave a Comment