Asda Complaints (How to Make One, Common Types of Complaints + More)

As a retail chain operating internationally, Asda commits itself to maximize customer satisfaction through various means.

To do so, the company effectively addresses customer complaints appropriately. So, if you want to find out more about Asda complaints, keep reading!

How Does Asda Handle and Receive Complaints In [currentyear]?

Asda accepts complaints arising from customers in-store and online shopping experiences. Customers can lodge their complaints by speaking to in-store associates, visiting the company’s official website, calling customer services, sending emails, or sending messages through its social media platforms in [currentyear]. Afterward, Asda follows an in-house system to ensure that the complaints are acted upon.

If you want to find more information on Asda’s system of receiving and handling complaints, how to make one, the common types of complaints, and much more, keep reading!

Does Asda Have a Complaints Department?

Although Asda doesn’t report on having a Complaints Department, it acknowledges the presence of a Concerns and Complaints policy.

The Asda Concerns and Complaints policy highlights what the store regards as a complaint, the procedure of launching one, and how these complaints are dealt with.

Further, the company advises customers, employees, and suppliers to raise concerns before complaints.

Complaints are only raised if the individual is not satisfied with the outcome of the concerns.

Additionally, the complaint policy reveals the period for complaint resolution, and the personnel responsible for making the final decisions regarding customer complaints.

How Do I Make a Complaint to Asda In-Store?

If you are shopping at Asda in-store, and need to raise a complaint, you can do so by approaching the associates on the floor.

The associate will immediately help you sort out any issues, or direct you to the appropriate authority.

If you feel that the associate is not helpful, you can request to speak to their lines manager.

Furthermore, you can decide to send an email later, or call customer care and explain your complaints.

Once you complete this process, Asda will revert with solutions to the complaints.

How Do I Present a Complaint Arising From Shopping Online at Asda?

If you need to raise complaints from your Asda online shopping experience, the company offers different channels for communication.

The online channels for raising complaints from your online shopping experience include:

  • Sending emails
  • Contacting Asda customer care
  • Filling a complaints form on the company’s website
  • Sending messages through the company’s social media platform (Facebook, Twitter, etc.)

How Do You Contact Asda to File a Complaint?

How Do You Contact Asda to File a Complaint?

You can contact Asda through the following means:

If the complaint is regarding the Manager (and is not concerning how the manager handled a previous complaint), you should send a letter to the Senior Director.

The letter should be marked as:

Private and Confidential for the attention of the Senior Director,

Asda Foundation, Asda House,

Great Wilson St, Leeds LS11 5AD

In such a case, the Senior Director will handle the complaint, using the procedure of handling all other complaints.

For complaints regarding Asda Money, you can complete an online form, or write a letter to:

Asda Money, Asda House

Great Wilson Street, Leeds, LS11 5AD

How Do I Email a Complaint to Asda?

If you decide to email Asda with your complaint, you should address your email to, and address the Foundation Manager.

The following guidelines will be helpful when composing the email:

  • Include your official name, and add a contact telephone number if possible
  • Provide a clear description of what the complaint is about. Ensure that you give as many details as possible.
  • Include any employee involved in the complaint. The employee can be from Asda Store or Asda Foundation.
  • Include an explanation of the outcome regarding your issue, and why you feel the concern was not resolved suitably.
  • Include a suggestion of what you would like to happen for you to feel satisfied
  • Include suggestions on how to improve the service offering of the store and how to prevent such incidents in the future.

What Are Common Complaints at Asda?

The common types of complaints at Asda include the following:

  • Complaints on products
  • Complaints on delivery services
  • Complaints about staff
  • Complaints on the navigation of the online platform

What Is Asda’s System of Handling Complaints?

If you complain to Asda in-store, the staff handling the complaint will work towards resolving the issue.

In this case, the employee can resolve the complaint immediately, or give you more guidelines and details on how the complaint will be handled.

However, if you are not satisfied with the outcome of your initial concerns/ complaints, you can send an email that is acted upon in the following procedure:

  • Asda will acknowledge the receipt of your complaint within 7 days after sending the complaint
  • Asda’s Foundation Manager will investigate the issue raised and may contact you through the contact information provided for supporting information
  • The company will respond to you within 28 days of receiving the complaint.
  • As part of the response, Asda will inform you of the final decisions and actions taken. If the 28-day period is not enough for investigation, you will be updated on the case’s progress.
  • In case the Foundation Manager needs to consult someone, they will consult a trustee to join the complaint investigation as an independent assessor.
  • Asda will notify you if a trustee joins the investigation.
  • Once the investigation is complete, you will receive the outcome in writing, and a clear explanation of how the outcome was reached.
  • It’s essential to note that the decision reached upon by the Foundation Manager or trustee is final.

How Long Does It Take to Receive Feedback on Asda Complaints?

For complaints made regarding services offered in Asda stores, the company takes approximately 28 days to reach a conclusive decision.

However, complaints requiring intense investigation may need more time.

The company will process Complaints made regarding Asda Money within four business days, two weeks, five weeks, or seven-eight weeks, depending on the review process.

If a complaint takes long for a final decision to be reached, Asda will constantly update the complainant on the progress of the review process. 

To learn more, you can also read our posts on what is Asda, Asda SWOT analysis, and Asda statistics & facts.


Asda accepts complaints through calls, in-person complaints, emails, letters, and web forms on the company’s website. The Asda customer complaint process requires a customer to raise concerns first before lodging complaints through email or letters.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

2 thoughts on “Asda Complaints (How to Make One, Common Types of Complaints + More)”

  1. I went to asda today to buy a phone on the shelf it said 120..
    00 I went to the cashier and got charged 145.00 I find this disappointing as I have been shopping with asda for 30 years never again David

  2. I recently visited ASDA Wallington and unfortunately, I had an incredibly disappointing experience due to the extremely poor customer service provided by the Operational manager, Vania. As a loyal and regular customer, I have always had positive experiences at ASDA, but this particular encounter left me frustrated and dissatisfied.

    Upon entering the store, I encountered a problem with an item I had purchased the previous week. I approached Vania, the Operational Manager, to seek assistance in resolving the issue. However, instead of displaying empathy and understanding, Vania was dismissive and unhelpful. She showed a complete lack of interest in addressing my concerns and seemed more focused on rushing me away.

    Not only did Vania fail to provide any solutions, but she also displayed a condescending attitude throughout our interaction. Her dismissive tone and lack of professionalism were truly disheartening. As an Asda customer, I expect to be treated with respect and courtesy, especially when seeking assistance from a manager. Unfortunately, Vania’s demeanor fell far short of these expectations.

    Moreover, Vania’s lack of knowledge about the store’s policies procedures and overall products was evident. She seemed unaware of the basic protocols for handling customer complaints and seemed uninterested in escalating the matter or involving other colleague members who might have been better equipped to assist. This lack of competence and willingness to help left me feeling disregarded and unheard.

    What disappointed me the most was Vania’s inability to empathize with my situation. Customer service should always prioritize understanding and resolving customer issues promptly. However, Vania seemed more concerned with maintaining her authority than addressing my concerns. This level of indifference is unacceptable and reflects poorly on ASDA Wallington as a whole.

    I sincerely hope that ASDA Head Office takes this feedback seriously and addresses the issue at hand. Customer service is a crucial aspect of any business, and the behavior exhibited by Vania was far from satisfactory. I urge the senior management team at asda head office to provide additional training to their colleagues, particularly in the area of customer relations, to ensure that future customers do not encounter the same disappointing experience.

    In conclusion, my visit to Asda Wallington was marred by the extremely poor customer service displayed by the Operational manager, Vania. Her dismissive attitude, lack of professionalism, and overall indifference towards my concerns were deeply unsatisfactory. I hope that Asda Wallington takes appropriate measures to rectify this issue and provides better training and support to their staff to improve the overall customer experience.

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