Buying Gold On Amazon (Is It Safe, Is The Gold Real + More)

Gold has been a great investment for many decades, whether you want gold jewelry, gold bars, or gold homewares.

If you’re a fan of gold, you may have thought about buying gold on Amazon. But is Amazon gold real, and is it safe to buy online? I wondered the same thing, so I looked into it, and here’s what I can tell you!

Can You Buy Gold On Amazon?

Amazon has thousands of jewelry products, including gold rings, necklaces, bracelets, earrings, and more. You can buy authentic gold on Amazon, such as 10k, 14k, 18k, or 24k gold. However, there are many look-alike gold products that aren’t real gold, so always check for certified gold jewelry that comes with a warranty.

If you’re intrigued by the idea of buying gold on Amazon, then keep reading for all the must-know details about purchasing gold products from this e-commerce leader.

Is Gold On Amazon Real?

You can buy real gold on Amazon, but it depends on the listing.

Much like buying diamonds on Amazon, there is real gold and fake gold, and it’s important to read the product listing details before buying.

Amazon Collection, New World Diamonds, and Houston Diamond District are a few gold brands to look for if you want real, certified gold.

Within an Amazon product description for gold, it should come certified with details on where the gold was sourced and how it was made. 

Additionally, fake gold products should be upfront and state that it’s not genuine gold on the product listing. If you see the term “imitation gold” anywhere in the product listing, this means it’s not real gold.

There’s nothing wrong with choosing imitation gold over real gold as long as you know what you’re buying and you are comfortable with the price you pay on Amazon.

Is It Safe To Buy Gold On Amazon?

Is It Safe To Buy Gold On Amazon?

It’s safe to buy gold on Amazon if you do your research and read all the product listings.

Because you can’t see the jewelry in person prior to purchasing, you should use Amazon reviews to give you a better idea of the product quality.

Look for the verified purchase indicator next to a review, which is Amazon’s way of telling you this reviewer bought and received the same product from Amazon.

These reviews are the most trustworthy and give you a good idea of what quality to expect (just beware of fake reviews).

Additionally, keep an out for Amazon’s Choice, which will have a black badge assigned to highly-rated items on Amazon.

If you type in “gold ring” or “gold bracelet” on Amazon, you should see bestselling items and some products labeled Amazon’s Choice.

However, one thing to keep in mind is that Amazon’s Choice gold products are usually gold-plated, not pure gold.

Can You Get Certified Gold On Amazon?

Certified gold is available on Amazon for a higher price than uncertified or fake gold. Amazon offers good deals on certified gold with regular sales and Prime free delivery.

You can filter your jewelry search for certified gold with a warranty for the most peace of mind. Additionally, you can also search for gold by brand if you have a certain jeweler or collection in mind.

According to Amazon’s Quality Assurance Standards, all jewelry sellers must comply with acceptable levels of gold fineness.

The stamped fitness has a tolerance of +/- 0.003 for normal gold items. While for soldered items like bracelets, the overall gold tolerance is 0.007.

Additionally, gold fineness such as 10k or 24k, must be clearly listed for all products labeled gold on Amazon.

Can You Return Gold On Amazon?

Most gold products fall under Amazon’s 30-day return policy.

However, you should always check the return criteria before purchasing, as some third-party merchants may have different policies.

If you are not satisfied with the condition, quality, or size of gold jewelry purchased on Amazon, you can organize a return or refund under the relevant order in your account.

If you have an ongoing issue with a third-party seller on a gold order not fulfilled by Amazon, then you can contact Amazon directly to discuss your concerns and see what they can do.

To find out more about shopping at Amazon, you can also read our related posts on buying diamonds on Amazon, if Amazon is trustworthy, and how Amazon ships so fast.


Amazon features gold jewelry, imitation gold bars, real gold bars, and other gold products from a wide variety of brands.

Amazon Collection, Kendra Scott, Michael Kors, and Jewelry Atelier are a few of the brands you can choose from, with authentic gold ranging from 10k-24k.

Buying gold on Amazon has become more popular due to its convenience and competitive prices. It’s safe to buy gold on Amazon if you know what you’re looking for and check the certification before purchasing.

Keep in mind there is both certified and fake gold for sale on Amazon, so the product listings and reviews are important. Look for certified gold with a product warranty for more expensive, high-quality jewelry from Amazon.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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