It’s no secret that Walmart and Amazon are two of the most prominent players in the retail world; however, many shoppers want to know if Walmart can beat Amazon.
Since Amazon and Walmart often compare to each other and battle for market share, let’s take a look at some of the pros and cons of each company to find out if Walmart can beat Amazon!
Can Walmart Beat Amazon In 2023?
Walmart and Amazon are very competitive retail brands, usually among the top regarding annual retail sales. Although Amazon has pros like Amazon Prime and convenience, Walmart edges the company regarding low prices, loyal shoppers, supplier relationships, etc. With Walmart +, Walmart is attempting to compete with the benefits offered by Amazon Prime in 2023.
To find more ways that Walmart can remain competitive with Amazon or even beat the company in the retail industry, keep reading!
Who Is the Top Selling Retail Company: Walmart or Amazon?
According to the National Retail Federation, in 2020, Walmart had the edge over Amazon for retail sales.
In 2020, Walmart brought in $543 billion in sales, double Amazon’s ($263 billion) sales amount.
What Advantages Does Walmart Have Over Amazon?
Walmart has many advantages that enable it to beat Amazon and top the retail industry. Some of these benefits include:
Loyal Customer Base
Walmart has been around for a lot longer than Amazon. It was founded in 1962, while Amazon was founded in 1994.
Therefore, Walmart is a tried and tested company with a loyal customer base.
Amazon is known for its convenience and ease of use. It’s often been said that Walmart is the place to go for low prices, while Amazon is the place to go for convenience.
Number of Locations in the US and Across the Globe
Walmart has over 11,000 stores in 27 countries, while Amazon has around 150 warehouses in the US alone and is slowly expanding into other international locations like the UK and India.
This gives Walmart a significant advantage in reaching buyers since the company can offer its customers many more locations to shop in than Amazon.
Strong Supplier Relationships
Walmart has a strong relationship with its suppliers, allowing the company to offer low prices on its products.
Walmart can keep its prices low by using its bargaining power to get discounts from suppliers and then pass those savings on to customers.
On the other hand, Amazon doesn’t have the same relationships with suppliers. This means that it often has to pay more for products, which raises prices for customers.
Walmart has a lot of experience in the retail world. With over 50 years of experience, Walmart knows how to run a successful business, and has been able to weather many storms.
Walmart also has a long history of successful brick-and-mortar operations, while Amazon is still relatively new to the retail space.
What Advantages Does Amazon Have Over Walmart?
On the other hand, Amazon has a few key advantages over Walmart, such as the following:
Wider Selection of Products
For one, Amazon has a much more comprehensive selection of items than Walmart.
Amazon Prime Benefits
Amazon also offers Prime Shipping, which gives customers free two-day shipping on many things.
What Is the Difference Between Amazon Prime and Walmart +?
Amazon Prime is a membership program that provides members exclusive benefits like expedited shipping at no cost.
In order to remain competitive, Walmart created its membership program with several of the same benefits.
On Amazon, shoppers can receive many perks after purchasing a Prime membership for $99/yr. Some of the extras exclusive to Prime members are:
- Free same-day and next-day shipping to eligible zip codes
- Free 2-day shipping on most items
- Early access to lightning deals
- Special Prime member-only deals
- Unlimited Free Prime Video Streaming
- Unlimited borrowing of eligible books with Prime Reading
- Free gaming
Similar to Amazon Prime, after paying an annual fee of $98, Walmart + members have access to many exclusive perks like:
- Free delivery
- Exclusive members-only pricing at Murphy US gas stations
- In-store mobile scan and go for purchases
- Discounted prescriptions
- Early access to Black Friday deals and other promotions
Which Has Better Deals: Walmart or Amazon?
Although Walmart’s brand is known for offering low prices to shoppers, Amazon also has many ways for shoppers to save money.
At Amazon, shoppers can find lightning deals on select products every day. In addition, shoppers can discover deep savings from:
- Amazon Outlet
- Amazon Warehouse
- Treasure Trunk
- Subscribe & Save
However, Walmart still usually has the lowest prices and offers clearance, rollbacks, and daily deals for shoppers to save even more!
Which Has Better Customer Service: Walmart or Amazon?
It’s hard to say if Walmart or Amazon has better customer service. Overall, both companies have their pros and cons regarding customer service.
Walmart is known for its low prices, which can sometimes mean that the quality of its products isn’t always the best. Therefore, customers tend to have many complaints about product quality.
On the other hand, Amazon is known for its website’s excellent customer service features.
Amazon offers a wide variety of services like live chat and a knowledge base that make it easy to get help if you need it.
However, Amazon’s prices are sometimes higher than Walmart’s, turning off some customers. This leads to many complaints related to price concerns.
In the end, it will come down to what matters most to the customer. If price is critical, Walmart may have an advantage.
However, if selection and convenience are more important, Amazon is likely to come out on top.
To learn more, you can also read our posts on how to archive Amazon orders, Amazon complaints, and Amazon competitors.
Although Amazon has many benefits that make it a strong competitor, Walmart easily excels in annual retail sales.
Overall, Walmart has loyal shoppers drawn to its low prices, long history, and many local locations worldwide. Not only that, Walmart + is a program that is designed to be competitive with Amazon Prime and provide perks like exclusive discounts and free shipping.