Does Sephora Match Foundation? (All You Need to Know)

Getting the right foundation shade has always been a daunting task for makeup fanatics. The numerous factors one has to consider: a foundation that fits your undertone or one that will look good in natural light makes the entire process challenging.

Well, to identify the most suitable foundation, you will definitely require professional assistance. So, if you are wondering whether Sephora matches the foundation, stay on and be informed!

Does Sephora Match Foundation In [currentyear]?

Sephora matches foundations for customers shopping in-store and at in [currentyear]. Recently,  the brand attained an advanced color-matching technology, Sephora’s Color IQ database, with over 10,000 skin tones.  Furthermore, the device accurately scans your face and neck, identifying the most suitable foundation for your skin. Sephora doesn’t charge to match the foundation.

If you want to find more information on Sephora’s Color IQ technology, how the retailer matches skin tones to foundations, the price of matching foundations, and much more, keep reading!

How Do I Find My Matching Foundation at Sephora?

If you’re shopping online, you can use the “Foundation Shade Finder” tool available on the website to determine the perfect foundation shade for you.

On the website, the feature takes you through 5 steps, as shown below:

  • Step 1: Click on the “Find My Shade” button on the foundation product page
  • Step 2: Find the brand of foundation you are currently using
  • Step 3: Select the formula you are using
  • Step 4: Select the shade you normally wear
  • Step 5: Get the match of the foundation in your new foundation

However, if you want a more detailed examination of your skin tone, you can visit the store and utilize the Color IQ technology.

When you visit the Sephora store, you can get your foundation shade through the store’s beauty consultation services.

Sephora’s shade matching technology, called the Color IQ technology, helps customers match their foundation shade, among other makeup products, and find the right shade.

With the matching technology, customers can find more accurate and inclusive means of finding the right shade without worrying about how the foundation would look under different conditions.

You can also learn how to choose your best foundation shade on Sephora tutorials.

How Does Sephora’s Color IQ Match Foundation?

In order to get the right foundation through Sephora IQ technology, the Sephora Beauty Advisors scan your skin in several areas around the face and the neck.

Afterward, Sephora’s Color IQ technology takes into account color attributes such as undertone, depth, and saturation to ensure accuracy and inclusivity.

Furthermore, the technology considers skin imperfections and redness to determine the foundation that closely matches your skin.

Based on the results of the scan, as well as your preference (if at all expressed), the Color IQ will recommend the best foundation for you.

Even if your ideal foundation falls outside Sephora’s assortment, associates will recommend the closest possible foundations listed or use their Bas expertise to find other options for you.

How Do I Update My Color IQ On the Sephora App?

How Do I Update My Color IQ On the Sephora App?

You can update your Color IQ on the Sephora App by updating your profile and including the Color IQ number on the app.

If you’re using the app, use the drop-down menu in the upper left-hand corner under your name.

On the drop-down menu, click on Edit Profile and select Color IQ from the drop-down menu. Once you select the drop-down menu, you can add a new number and save the updates. 

Sephora recommends that customers use a desktop browser to create updates of the Color IQ number if they experience challenges updating the number on the app.

To make the updates, you have to search “Color IQ” on the Sephora search bar, and then select the foundation that you’re currently using to find matches for you.

On the top right-hand corner of the browser, select “Save to Profile” to ensure that you save your Color IQ for later reference.

After following these steps, the information will automatically be saved on the app.

Where Is the Best Place to Match Foundation at Sephora?

The best place to match beauty foundations at Sephora is by visiting Sephora stores and speaking to the Beauty Advisors.

Ideally, the Beauty Advisors (BAs) will use cutting-edge technology to capture the following features:

  • Your skin shade, any factors
  • Depth
  • Saturation
  • Undertones
  • Skin types
  • Fleckless
  • Redness, among other factors

Moreover, the human Beauty Advisors at the store analyze suggestions by the technology, walk you through the results, and help you find the best foundation for your skin.

Does Sephora Color Match Work?

Sephora’s color match works for most customers. Customers can either get shade matching services through the company’s website or by visiting the store for a more detailed test.

However, the Shade matching tool at Sephora in-store is considered more accurate and inclusive than using the online tool.

How Much Does Sephora Charge for Matching Foundation?

Color matching for the right foundation for you at Sephora is free of charge.

However, in some instances, you might be required to shell out $50 that will go towards a makeover or for purchasing some makeup products.

Does Sephora Offer Foundation Tutorials?

Fortunately, Sephora provides detailed foundation tutorials using renowned makeup artists on how to apply foundation.

For more information, you can watch relevant videos on the Sephora YouTube channel or read the brand’s blogs.

To learn more, you can also read our posts on whether or not Sephora gives perfume samples, does Sephora give foundation samples, and does Sephora do makeup for free.


Sephora stores use Color IQ technology to match your skin tone to a foundation shade that best fits your skin. Alternatively, you can use the Foundation Shade Finder on Sephora’s website to find your foundation shade.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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