Animal welfare has become an area of concern to many people. While some companies claim that they don’t test on animals, others continue to use animals in their product development.
So, considering that Sephora has numerous products that aren’t cruelty–free, one might wonder whether the beauty brand tests on animals. I have looked into the matter, and here is what I found out!
Does Sephora Test On Animals in [currentyear]?
Normally, Sephora doesn’t conduct tests on animals as per European regulations in [currentyear]. However, for Sephora stores located in regions where animal testing is a requirement by law, the beauty brand can test on animals. Although Sephora doesn’t support animal cruelty, it does sell both cruelty-free and non-cruelty-free products.
Keep reading for more information on how Sephora tests its products and ingredients, whether Sephora supports animal cruelty, and much more!
Does Sephora Test Makeup On Animals?
Sephora follows European regulations, meaning the beauty brand does not test any beauty product or ingredient used on animals.
Instead, Sephora is devoted to developing, validating, and trailing other animal testing alternatives.
How Does Sephora Test Its Products and Ingredients?
For starters, Sephora product testing starts in the developmental stage, which lasts for approximately three years.
Additionally, Sephora’s cosmetic product also undergoes twenty tests that include the following:
- Performance evaluation
- Validation by toxicology experts
All the above tests are usually carried out on three levels: at Sephora’s supplier’s site, at Sephora’s quality laboratory, and by legitimate independent third-party organizations.
During the testing process, formulas can be revised in case experts find it necessary. Otherwise, those products that pass the tests are approved.
How Does Sephora Guarantee the Quality of Makeup Ingredients?
Although Sephora doesn’t test makeup on animals, it analyzes every makeup and skincare ingredient using assistance from toxicologists, legal specialists, and scientific experts.
Legitimate independent laboratories test further Sephora makeup formulas to guarantee consumer safety.
Is the Sephora Collection Brand Vegan?
Considering that there is no legislation that specifies what it takes for a cosmetic brand to be vegan, it is hard to conclude that the Sephora collection as a whole is vegan.
Nevertheless, Sephora recently launched cosmetic lines that are 100% vegan.
On the flip side, some Sephora products contain conventional cosmetic ingredients such as carmine and beeswax.
However, it is essential to note that Sephora aims to eliminate all cosmetic ingredients originating from animals by 2025.
In the meantime, you can identify vegan products at Sephora by checking the ingredients.
Does Sephora Support Animal Cruelty?
Sephora doesn’t support or encourage animal cruelty.
According to Sephora’s official animal testing policy, the beauty brand does not test products on animals.
Additionally, Sephora vows not to request other brands to conduct animal testing on their behalf.
However, Sephora might test products on animals if the store operates in a country where animal testing is required.
In this case, Sephora might be forced to test products on animals if selling them in countries like China, where animal testing is mandatory for foreign brands.
Nonetheless, Sephora clearly states that they would love to see the end of the animal testing practice.
Consequently, the beauty brand advocates for inventions and the implementation of cruelty-free alternative methods.
Does Sephora’s Parent Company Test On Animals?
The testing policy at Sephora’s parent company, LVMH, is sensitive to the animal testing issue. Precisely, LVMH purposes to provide safe cosmetics and, at the same time, respect animal life.
Additionally, the company is vigilant in complying with various countries’ regulations.
In this case, if LVMH has stores where animal testing is banned, they won’t perform animal testing in those regions.
However, if the company has stores in areas where animal testing is mandatory, it will be done.
Therefore, LVMH might test animals, either through third parties or directly if required by law. That’s why some critics feel that Sephora’s parent company is not cruelty-free.
What Brands at Sephora Are Not Cruelty-Free?
Considering that Sephora sells products in countries where animal testing is a requirement by law, it has some brands that cannot be categorized as cruelty-free.
The following are some Sephora brands that aren’t cruelty-free:
- Benefit Cosmetics
- Bobbi Brown
- Estee Lauder
Which Sephora Cosmetic Lines Are Cruelty-Free?
Sephora doesn’t support animal testing and hence has numerous cruelty-free brands.
Some of these brands are 100% vegan and don’t contain any animal-derived ingredients: carmine, pearl, honey, lanolin, and beeswax.
Here are some cruelty-free Sephora brands:
- The 7 Virtues: it is 100% vegan
- Anastasia Beverly Hills
- Athr Beauty: it was formerly known as Aether Beauty, and it is 100% vegan
- Adwoa Beauty
- Aveda: although it’s 100% vegan, the parent company is not
- Charlotte Tilbury
- Bite Beauty: it is 100% vegan
- Buxom: although it is cruelty-free, its parent company is not
- Bio Ionic
- Dermalogica: although it is cruelty-free, its parent company is not
What Makeup Brands Test On Animals?
According to a PETA report, there are some makeup brands that test their makeup on animals or pay third parties agents to do it on their behalf. They include the following:
- Estee Lauder
- Victoria Secret
- Makeup Forever
As per European regulations, Sephora does not do makeup and skincare product tests on animals. The makeup brand also intends to eliminate all animal cosmetic ingredients by 2025.