Does Target Sell Nike Products? (Do This Instead)

Target is one of America’s most famous general merchandise retailers well known for the sale of upscale goods at affordable prices.

Since Target is known for the sale of quality products, you may wonder whether you could find Nike in-store or online. We’ll tell you all you need to know!

Does Target Sell Nike?

Target does not sell Nike products in-store or at as Nike decided to remove its stock from Target to prioritize its own locations and eCommerce platforms. Target instead sells other fitness wear brands such as ASICS, Reebok, and All In Motion.

Keep reading if you’d like to find out more about why Nike stock was pulled from Target and which brands are currently available there!

Why Doesn’t Target Sell Nike?

Nike Inc made the decision to discontinue the sale of its stock at departmental and discount stores, including Target.

The action was taken to focus efforts on elevating its brand identity as the company will prioritize its own store locations and eCommerce channels.

Moreover, Nike wants to divert customers from becoming accustomed to paying lower prices for its garments and encourage people to pay the full fee more often.

Additionally, a lower assortment of big brands such as Nike incentivizes the sale of Target-branded clothing lines.

Where Can You Buy Nike Products?

Nike predominantly sells its products at company-owned locations.

As of 2024, Nike currently operates more than 1,090 stores worldwide, including 300 locations situated across the U.S. Use Nike’s online store finder to locate a store near you.

Kohl’s is another retail location where customers can get their hands on sought-after Nike outfits, gym wear, and shoes for men, women, and children.

Additionally, Macy’s stocks a range of Nike gear such as running shoes, children’s sports sets, and adult activewear. Although, customers should bear in mind that the products available will not be newly released items.

Alternatively, you can head online to Marketplace sites such as ASOS, Walmart Marketplace, Amazon, and eBay for a broader range of products at lower prices.

Which Known Clothing Brands Does Target Carry?

Does Target Sell Clothing?

Like many other discount stores, Target is also known for stocking favorite brands at slightly lower prices. Now, you may not find Nike, but you will find similar sporting brands such as ASICS and Reebok.

Furthermore, famous brands such as Timberland and Mugler’s have also been spotted at Target stores and, where third-party merchants offer additional stock.

What Private Label Clothing Brands Does Target Sell?

Target’s thriving clothing department is predominantly stocked with private label brands exclusively sold in-store and on Products are available for men, women, children, and babies, including newborns:

  • A New Day
  • All in Motion
  • Auden
  • Ava Viv
  • Cat & Jack
  • Goodfellows & Co
  • Original Use
  • Prologue
  • Colsie
  • Shade & Shore
  • Stars Above
  • Universal Thread
  • JoyLab
  • Knox Rose
  • Wild Fable
  • Kona Sol
  • Xhilaration

Is Target’s Clothing Good?

Aside from the excellent price point, customers express their joy over the lightweight, stylish activewear by All in Motion.

Positive feedback suggests that the products provide increased movability and trueness to size.

In addition, these products are designed with performance-ready tech enabling 4 way stretching, moisture-wicking, SPF 50, and secure pockets.

Parents praise Cat & Jack for its durable yet stylish quality and the ability to exchange goods for free within one year of purchase if they have outgrown the child.

Fashionistas have also recognized A New Day for its contemporary design that fits in with modern trends.

If you are looking to learn more, you can see our related posts on Target shoe return policy, the Target underwear return policy, and if you can try on bras at Target.


Nike products are no longer sold at Target stores or as the brand encourages customers to pay full price and prioritize its stores and eCommerce sites.

Instead, customers can purchase products at any Nike location, Koh’s, Macy’s, and online marketplace retailers such as ASOS, Amazon, and eBay. Target offers a wide range of clothing by private labels and big brands such as Reebok, Timberland, and ASICS.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of

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