11 Biggest Dollar General Competitors (Full Guide)

Dollar General has over 14,000 stores across the United States and is one of the best extreme value stores that generated $27.754 billion in 2020, but who can compete with Dollar General?

Well, I’m going to tell you about Dollar General’s top 11 competitors in the US and how they compare when it comes to finding a variety of products for less, so keep reading!

Dollar General Competitors In 2024

Dollar General has a few competitors with stores like Family Dollar, Dollar Tree, 99 Cents Only Stores, Walmart, and Target as of 2024. These stores all compete with Dollar General to offer quality products to consumers and have stores across the United States. Also, warehouse stores like Costco are competing with Dollar General to provide bulk purchases at low prices.

Do you want to know more details about the Dollar General competitors, such as how much they make in revenue compared to Dollar General? Read below to find out all about them!

1. Family Dollar

Family Dollar is one of the biggest competitors to Dollar General, as you can find several products at these stores that are under $10!

In terms of store setup, Family Dollar is very similar to Dollar General in the store layout and the products it carries.

Furthermore, Family Dollar earned over $25.51 billion in revenue in 2020, so it’s right behind Dollar General in that regard.

Additionally, there are more than 7,800 Family Dollar store locations throughout the United States, making almost as much revenue as about half the stores!

2. Dollar Tree

Dollar Tree is one of the leading direct competitors to Dollar General. At Dollar Tree, almost everything is $1, with some prices as high as $1.50.

Additionally, you can find various household goods at Dollar General, including:

  • Personal hygiene products
  • Pet supplies
  • Books
  • Toys
  • Games
  • Kitchen accessories

Moreover, there are over 15,000 Dollar Tree locations in the United States, generating $23.611 billion of revenue in 2020, putting it right behind Dollar General!

3. 99 Cents Only Stores

99 Cents Only Stores are exactly as advertised; everything in the store is 99 cents. Therefore, it’s one of the best competitors to Dollar General, with a lot of cheaper products.

On top of that, there’s a wide selection of various items available, including:

  • Home goods
  • Party supplies
  • Home decor
  • General merchandise

In 2020, 99 Cents Only Stores earned revenue of $2.4 billion, and with more than 400 store locations across the United States, it’s popular among extreme value shoppers.

4. Ross Dress For Less

4. Ross Dress For Less Dollar General

Ross Dress for Less is a competitor to Dollar General in cheap apparel and other merchandise such as shoes, home decor, and other items!

Additionally, Ross Dress for Less has more than 1,500 locations across 40 states, allowing it to generate about $12.5 billion of revenue in 2020. 

5. Target

Target is a competitor to Dollar General since both companies are trying to entice the budget consumer.

That said, Target sells thousands of products you need and want for reasonably low prices.

On top of that, Target has 1,897 stores in America and had a revenue of $93 billion in 2020, making it one of the leading retail stores.

At Target, you can find almost everything, including:

  • Groceries
  • Electronics
  • Pet supplies
  • Home decor
  • Appliances
  • Fashion accessories
  • Shoes
  • Clothing
  • Outdoor furniture

6. Walmart

Known as one of the leading retail stores where you can find low prices on various products, Walmart competes with and offers more variety than Dollar General.

Furthermore, Walmart carries almost everything you can imagine, including:

  • Clothing
  • Shoes
  • Pet supplies
  • Fashion accessories
  • In-store pharmacy services
  • Health and wellness products
  • Haircare
  • Video games
  • Other electronics

In 2020, Walmart’s revenue was $559 billion from the more than 10,000 stores it has all over the United States.

7. Five Below

You can find thousands of products at Five Below stores across the United States, including:

  • Clothing items
  • Home decor
  • Accessories
  • Games

With that, there are more than 1,100 Five Below locations throughout the country, and in 2020, it earned $1.847 billion in revenue.

On top of that, Five Below has additional items for sale that cost as much as $10, so you’re still getting a great deal for products with comparable prices to Dollar General.

8. Big Lots

Big Lots is a terrific competitor to Dollar General. For example, you can find numerous items at Big Lots for under $20, including apparel, toys and games, shoes, home decor, and more.

Furthermore, you’ll find Big Lots has over 1,400 stores nationwide, allowing it to earn $5.32 billion in 2020.

9. Costco

Costco is a wholesale retail store located all across the United States with more than 571 locations. Although it’s a members-only club, so you have to pay a yearly fee to shop at Costco.=

On top of that, you’ll find various items at Costco that are sold in bulk, including:

  • Food
  • Clothing
  • Shoes
  • Electronics
  • Toys
  • Games
  • Pet supplies

In 2020, Costco’s generated 2 billion in revenue, making it one of the biggest wholesale retail clubs in the country!

10. Lidl

Lidl has more than 300 stores across the United Statesand is a competitor of Dollar General since it’s vying for the same budget-friendly consumer base.

Furthermore, Lidl has a variety of items available, including home goods, small appliances, groceries, beauty products, and so much more!

Additionally, Lidl’s revenue in 2020 was 28.3 billion euros. Therefore, it’s one of the leading retail stores for quality products at meager prices!

11. BJ’s Wholesale

There are over 200 BJ’s Wholesale locations throughout America, featuring quality products at reasonable prices.

On top of that, BJ’s Wholesale earned more than $13 billion in revenue for 2020. So, for a members-only club, it does very well in a market that competes with Dollar General.

If you want to learn more, you can also see our posts on Dollar General competitive advantages, Dollar General statistics, trends & facts, and if Dollar General owns Dollar Tree.


Dollar General has several competitors throughout the United States, including direct competitors such as Family Dollar and Dollar Tree.

Big Lots, Walmart, and 99 Cents Only Stores are also great competition to Dollar General, offering thousands of items to consumers at low prices.

Additionally, wholesale retail stores such as BJ’s and Costco are competing with Dollar General for consumers looking for bargains and great deals on quality items.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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