Is Shein a Chinese Company? (All You Need to Know)

Shein has become a go-to source for trendy clothes at affordable prices, but with the company expanding rapidly, some are asking: Is Shein a Chinese company?

Well, we are here to clear things up and tell you everything you need to know about where Shein is based. Keep reading to find out if Shein is a Chinese company!

Is Shein a Chinese Company in 2024?

Shein is an online fashion retail brand with headquarters in China. In 2008, the company was founded by Chris Xu as a drop shipping company. However, growing interest in the brand allowed it to expand to be the largest online fashion retail brand as of 2024, exceeding even Amazon in value.

Let’s take a closer look at the history of Shein, including its Chinese origins and other locations where the brand can be found!

What Is Shein?

Shein is a Chinese-based online fashion brand that sells various clothing and accessories for women, men, and children.

Recently, the company also expanded to sell cosmetics, home goods, and pet supplies.

As of 2024, Shein is recognized as the world’s largest online fashion retail company and has a market value of $100 billion.

When Was Shein Founded?

Shein was founded in 2008. Originally the e-commerce company was known as a drop shipping company but quickly grew to be known as a true fashion retailer.

What Was Shein’s Original Name?

Originally, Shein was branded by the name ZZKKO; however, the name was changed to Shein to make it easier to say and more memorable.

Who Owns the Brand Shein? 

Although Shein is now a privately-owned company, the founder and CEO of the brand is SEO marketing specialist Chris Xu.

Where Is Shein Located?

As we mentioned before, Shein is headquartered in Nanjing, China. However, the company also has warehouses in other locations such as New Jersey, Los Angeles, London, and Australia.

Do All Shein Products Come From China?

Do All Shein Products Come From China?

Not all Shein products come from China. While the company is headquartered in Nanjing, China, it also offers products from designers found all around the globe.

Many of the brand’s products are purchased from wholesale markets in Guangzhou.

What Are Some of the Brands That Shein Carries?

Shein carries a mix of both well-known brands and its private label. Some of the brands that you’ll find on Shein include the following:

  • Sheglam
  • MOTF
  • Emery Rose
  • DAZY
  • Luvlette
  • Aukey
  • Glowmode
  • Cuccoo
  • Petsin

What Are Some of the Countries That Shein Ships To?

Currently, Shein ships to over 200 countries around the world. Some of the countries that Shein ships to include the United States, Canada, Australia, and the United Kingdom.

How Does Shein Market Its Products to Consumers?

Overall, Shein’s business model implements social media engagements to market new products to the public.

Since Shein’s low prices and trendy fashion items are made to target teens and young adults, marketing is found on apps like TikTok, Instagram, and YouTube.

In fact, in 2020, Shein was the most discussed retail brand on TikTok and YouTube and the 4th most mentioned on Instagram.

As a result, user downloads of the Shein app even surpassed industry giant Amazon in 2021.

Usually, influencers on these apps present new Shein products to their viewers through content such as try-on hauls.

What Are People Saying About Shein?

There are mixed reviews about Shein online.

Some people love the company’s affordable prices and trendy clothing options. However, others have had negative experiences with the quality of the clothes or customer service.

Overall, it seems like Shein is a hit or miss depending on your personal experience.

Is Shein a Chinese Sweatshop?

There is no evidence that Shein is a Chinese sweatshop.

Although the company has been accused of poor working conditions and low wages in the past, these claims have not been substantiated.

Furthermore, the Shein group’s work policy has been updated to ensure ethical practices in the workplace at all levels of the supply chain.

What Is the Best Way to Contact Shein Customer Service?

Overall, the best way to contact Shein customer service is by emailing

You can also reach out to the company through its social media channels on Facebook, Twitter, and Instagram.

To know more, you can also see our posts on Shein’s return policy, is Shein trustworthy, and where are Shein clothes made.


As you can see, Shein is a company based in Nanjing, China that has been around since 2008.

Since its founding, the company has seen rapid growth, allowing it to expand into other major countries around the globe.

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Cara Suppa

Cara Suppa has been freelance writing for over a decade and holds a BA in English and an MS in Integrated Marketing Communications. Outside of work, she is an avid cook, gardener, and discount shopper.

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