Grocery store chain Aldi has brought its no-frills German sensibilities to supermarket shopping, and Americans couldn’t love it more.
From its ultra-cheap groceries to fun weekly Aldi Finds, shoppers are turning more and more to Aldi.
But did you know that a full 90 percent of Aldi’s products are actually private label brands? This means that the brands are propriety, owned by Aldi, and only available at Aldi.
But you might be wondering – are they any good? Well here is a full run-down, by aisle and in alphabetical order!
List Of Private Label Aldi Brands In 2023
Aldi Finds/Special Buy Labels
These labels aren’t necessarily available every time you visit Aldi, but the stock does rotate once a week, so chances are good you’ll find some gems soon.
Many of these types of items, even when compared to Amazon prices, are a steal at up to 50 percent cheaper.
Adventureridge – Camping items, like tents, sleeping bags, hammocks, and even air mattresses.
Ambiano – Small kitchen appliances like air fryers, pressure cookers and stand mixers.
Auto XS – Car goods; if you live in a snowy area in winter, and you happen to see their extending, heavy-duty snow brush, grab it – it’s half the price of anywhere else and it’s a durable workhorse!
Bikemate – Biking gear.
Crane – Activewear and exercise equipment that lasts (and looks good, too).
Crofton – Kitchen utensils and cookware.
Dentiguard – Oral hygiene products.
Easy Home – A line of home goods and home accessories, including dehumidifiers, steam mops, and vacuums.
Ferrex – Power tools, like an impact driver, pressure washer, and even chainsaw.
Gardenline – A gardener’s best friend! Everything from a composter to garden benches to gardening gloves.
L&D – Kid’s clothes, super cute patterns and styles for boys and girls
Rangemaster – Grills and quality grilling accessories – all intuitively designed.
Royal Class – Men’s clothing, including t-shirts, shorts, pajamas, shoes, etc.
Serra – Women’s clothes, like dresses, sweaters, cardigans, shoes, leggings, etc.
SOHL Furniture – Furniture, like accent chairs and desks
Welby – OTC painkillers, like ibuprofen and acetaminophen – exactly the same as name brand!
Workzone – Power tools, like drills, sanders, tool sets, etc.
Multi-Department Aldi Brands
The brands listed here cover a wide range of products that fall under many departments, and they are certainly among the most popular (and best-loved).
I’m going to break down these popular and diverse private labels, so read on!
Casa Mamita – Aldi’s line of Mexican foods. All of the products from Casa Mamita are comparable to brand-name counterparts.
Deutsche Küche – This is Aldi’s German line of products, and they have everything from soups to pork schnitzel, the latter of which shoppers love.
Earth Grown – Vegetarian and Vegan products from Aldi are a steal – generally a dollar cheaper, at least, than Morning Star products. The Mocha Fudge non-dairy ice cream in particular is fantastic.
Oh, and Aldi’s Earth Grown brand has been recognized by PETA, designating them as a Top Grocer.
Fit & Active – The Fit & Active line aims to make healthier shopping choices easier.
If you’re doing Weight Watchers, you know how expensive it can be to stay on-program; Fit & Active makes it incredibly affordable, with products capping at about $5. The caramel rice snacks are a must-try!
Fusia – Fusia constitutes Aldi’s Asian grocery line, and what it lacks in variety (you won’t find any specialty Asian items, just the basics) it makes up for in cost and taste.
Journey To Thailand/India – While responses are mixed about the red curry bowl, the tikka masala deserves special recognition for its flavor and ease of preparation, as well as the pad Thai bowl.
Little Journey – Little Journey makes having a baby a lot cheaper, with all the basics represented. Diapers, pull-ups, yogurt pouches, juices, snacks, and even formula and diaper rash are all covered – and they’re all great.
LiveGFree – The LiveGFree brand offers a surprising variety of gluten-free breads, pastas, crackers (the rosemary and olive oil or sweet chili flavors are delicious, whether you’re g-free or not), bagels, baked goods, and even mac and cheese.
Prices look comparable to brand names, until you see that a loaf of bread, for around $6, gives you 20 oz, whereas name brand typically only gives you 12 oz.
Mama Cozzi’s – Basic frozen pizzas, which are always good to keep on hand, are only $2.50! Then there are specialty selections, like Take & Bakes, or chicken, bacon, ranch flatbreads, for less than $5.
Pueblo Lindo – Aldi’s Hispanic food line.
I particularly appreciate the burrito tortillas. At just $1.45, they taste good and are good quality – hardly any breaking while wrapping, so they really do work well when making burritos, crunch wraps or quesadillas.
Simply Nature –Simply Nature products are all-organic and non-GMO. They include snacks, dairy products, produce, meats, and pantry essentials.
The organic apple cider vinegar is a stand-out product from this line, at less than $5 for 33 oz. (Bragg brand costs $6 for 32 oz.)
Specialty Selected – In my opinion, one of the absolute best product lines.
Expect the kind of items you’d find in a gourmet market, but for way less. Some of the more “expensive” items include premium extra virgin olive oil at almost $9 and the raw honey (24 oz.) at around $6.50. (Really Raw Honey is $8 – for 8 oz!)
Winking Owl – Winking Owl is Aldi’s answer to Trader Joe’s Two-Buck Chuck. While not quite $2 – more like $2.50 – it’s still surprisingly drinkable and comes in a lot of varieties of both reds and whites.
Bakery And Bread Aldi Brands
Bake House Creations – These Pillsbury dupes are worthy crescent rolls, cinnamon rolls, and biscuits, that start as low as $0.89 and don’t go higher than $1.50.
Bake Shop – Bake Shop items look like products you would find in a local bakery or the fresh baked goods section of a larger grocery store. Quality is comparable to supermarket products, but obviously not quite as good as homemade.
Cookies, cakes, breakfast breads (banana nut loaf, for example), and danishes max out below $5, while super-specialty treats, like the cheesecake sampler, are around $11.
Baker’s Treat – This label covers what you’d expect from Little Debbie, including mini-muffins and other individually wrapped cupcakes and streusel cakes, nutty bar copies, and even little hand pies with fruit filling. They’re right on the mark and the money (nothing over $3.50).
Benton’s – The Benton’s label is for all things cookies, including Aldi’s version of Oreos, breakfast biscuits and even vanilla wafers, but you absolutely must try their Girl Scout cookie dupes!
Caramel Coconut Fudges stand in for Samoas, Peanut Butter Filled for Tagalongs, and Lemon Shortbreads as a Lemon-Ups/Lemonades hybrid. They taste so much like the real thing and for a fraction of the cost — $1.65 at most per package!
L’oven Fresh – The L’oven Fresh line of bread, bagels, English muffins and hot dog, and hamburger buns are super comparable to brand-name items in terms of quality and taste. Even better, only one thing costs more than $3, and those are Keto-friendly buns.
Aldi Cooking And Baking Essential Brands
Aunt Maple’s – Pancake mixes and pancake syrups (not pure maple syrups) are good, but the Protein pancake mixes dupe the super-pricey Kodiak Cakes, at nearly half the price.
Baker’s Corner – The baking supplies are more than serviceable (plus, there are no less than seven types of baking morsels!), and nothing costs more than $3.
Carlini – I am a huge fan of cooking oils, especially the olive oil and spray. $3 and under.
Cook House – A line of skillet sauces that makes weeknight meals a breeze. Nothing over $3 and surprising depth to the flavors.
Stonemill – Fill your spice rack with these pantry staples – there is no need to buy them for two or even three times the price from McCormick. Stonemill is just as good, and Aldi fans adore their “Who Needs the Bagel?” seasoning.
Aldi Dairy And Egg Brands
All of Aldi’s dairy and egg products meet name brand quality, because in some cases, they are the exact same thing.
Countryside Creamery – Butter, both basic and specialty, like the Pure Irish butter or spreadable Irish butter.
Emporium Selection – Specialty Cheese, like Brie, gouda, and camembert. In some cases, half the price of bigger supermarkets or specialty stores.
Friendly Farms – Milk & Dairy Products, including coffee creamers. Check out our discussion of where Aldi milk comes from!
Goldhen – Eggs, both regular and cage-free, for as low as $1.35 and no more than $2.50 per dozen.
Happy Farms – All your cheeses, shredded, block, cream cheese, sliced, and even curds. Nothing costs more than $5, even specialty cuts of gouda or extra sharp cheddar.
Lifeway – Aldi’s Kefir brand costs almost a dollar less than most supermarkets.
Aldi Deli Brands
Appleton Farms – Specialty deli meats here, and if you were looking to make a charcuterie board without breaking the bank, this is your brand. Nothing is more than $8-9 for high-end-tasting meats.
Little Salad Bar – The salad mixes, premade salads, and dressings are super budget-friendly, especially the terrific bags of spinach for only $1.35. Expect to pay 20-to-50 percent less than big supermarket prices.
Lunch Mate – A Hillshire Farms dupe, the Lunch Mate meats are pretty tasty, and a 16-oz tub of sliced rotisserie chicken is about a dollar less at Aldi.
Park Street Deli – This label encompasses hummus, pickles, dips, packaged deli sides (like chicken salad and potato salad), and even entrée meats, such as pulled pork or coconut chicken.
The quality is always top-notch and prices are palatable, especially knowing you’re saving $1-2 (at least) compared to regular grocery stores.
Aldi Frozen Foods Brands
It’s hard to go wrong with the Aldi frozen section, especially the Season’s Choice microwavable vegetables and the potato products (tater tots, fries, etc.) which are great in the air fryer.
Belmont – Ice Cream
Breakfast Best – Frozen breakfast items like sausage, French toast sticks, breakfast sandwiches.
Bremer – Frozen entrees, including ready-to-microwave chicken cordon bleu, corn dogs.
Season’s Choice – Frozen Fruit and Vegetables, including the full line of frozen potato snacks.
Sundae Shoppe – Ice Cream and Fruit Bars.
Aldi Meat And Seafood Brands
Cattlemen’s Ranch – Hamburger patties and beef products.
Fremont Fish Market – Fish and seafood items, comparable to Gorton’s, and a dollar or two cheaper.
Kirkwood – Poultry products – check out our guide to Aldi’s chicken sourcing.
Never Any! – Meat without antibiotics or steroids, guaranteed.
Parkview – Hot Dogs and sausages. The turkey kielbasa is only $2.15; Hillshire Farms is about double that, if not more!
Sea Queen – Decent prices on frozen shrimp; at about $6 for a 12-oz bag of medium shrimp, you’re paying 50 cents per oz.; a bag of Wegmans store brand medium shrimp will set you back .81 cents per oz.
Simms – Jerky and meat snacks, some comparable to Slim Jims, but also some really good jerky flavors like Aloha Teriyaki Pork. The summer sausage is a steal, a Hickory Farms dupe for two dollars less.
Aldi Pantry Brands
Aldi is notorious for its quality pantry goods at knock-down prices. Expect to pay 10 to 50 percent less than brand name supermarket prices.
Barissimo – Bagged and K-cup coffees, like Starbucks sells
Beaumont – Cannister coffee, like Folger’s
Benner – Tea bags, tea mix, and bottled tea
Berryhill – Honey, jellies, and an awesome Nutella dupe!
Bon Italia – Canned pasta (Chef Boyardee dupes, like Spaghetti-Os)
Brookdale – Canned Meat, including chicken, chili, Vienna sausages
Burman’s – Ketchup, mayo, BBQ sauce, and condiments.
Cheese Club – Mac & cheese. To be honest, this is one of the very few products that misses the mark. It doesn’t have much flavor at all. It’s super cheap at 39 cents a box, but if you want bold cheese flavor, you’ll have to add in some.
Chef’s Cupboard – Broth, soup, and surprisingly good instant mashed potatoes. Try the Four Cheese flavor!
Dakota’s Pride – Aldi’s canned beans are good quality, but I have seen them cheaper elsewhere, even at Wegmans.
Earthly Grains – Boxed rice, quinoa, and couscous, and convenient microwavable rice pouches.
Great Gherkins – A basic pickle selection; the bread and butter chips especially are quite good!
Happy Harvest – Canned vegetables; the tomato products are top-notch.
Millville – Cereal, protein bars, granola bars, and Aldi’s Pop-Tart dupes. The cereals are really good and taste just like the name brand.
Northern Catch – Aldi’s tuna products are, in my opinion, better than Starkissed, especially their chunk light in water. It’s much more “chunky,” compared to Starkissed, which can be kind of shredded.
Peanut Delight – Peanut butter is a simple product and therefore easy to mess up if not done right. Aldi’s peanut butter is so much cheaper than JIF and just as good.
Priano – Italian sauces (all excellent), gourmet pastas that feel way more expensive than $2-3 per package, and some truly tasty pesto.
Sweet Harvest – Canned fruit, including a variety of pineapple options
Reggano – More basic pasta sauces, pastas, boxed sides, and skillet meals
Tuscan Garden – Stand-ins for Olive Garden, a nice variety of salad dressings, and some surprisingly diverse toppings, like artichoke hearts.
Aldi Paper Goods & Pet Product Brands
Paper goods at Aldi might or might not give good value; it depends on the stores around you and what’s on sale. Shop around if you want the best price.
Boulder – Paper towels, paper plates and bowls, and disposable cutlery
Heart to Tail – Unfortunately, Aldi’s Heart to Tail line of pet food is not the healthiest choice, but their accessories are always really cute.
Radiance – Dish soap, compare to Dawn
Willow – Toilet paper
Aldi Snack Food Brands
Choceur – Choceur chocolate is amazing. Try the peanut butter cups or either of the dark chocolates with fruit centers (pomegranate or blueberry acai) – you won’t be disappointed!
Clancy’s – There is absolutely no reason to pay name-brand prices for chips or snacks. Clancy’s chips are outstanding, and they are always coming out with new flavors for Aldi Finds.
Elevation – Protein Bars and Shakes (Clif Bar dupe).
Moser Roth – Gourmet bar chocolate in some very appealing flavors.
Lunch Buddies – Fruit snacks and fruit cups.
Savoritz – A lot of cracker options to choose from under the Savoritz label – the pita crackers are addictive.
Southern Grove – Dried fruit, nuts, and some of the best trail mix flavors around. The Tuscan, Cajun, and Tranquility are must-tries.
Aldi Beverage Brands
All the beverages offered by Aldi compare favorably to name brand options, especially the Benner iced teas, which taste just like Snapple.
Benner – Iced teas
Nature’s Nectar – Fruit Juices
PurAqua – Water
Aldi Home Good Brands
Huntington Home – The Everyday collection of Huntingdon Home products includes candles and essential oils, and no matter what your scent preference, the quality is top-notch and long-lasting.
The three-wick candles are comparable to Bath and Body Works, at something like 1/3 of the price.
This label produces many Aldi Finds items, too, and they are always worth catching.
To learn more, you can see our other guides on Aldi vs Lidl, if Aldi is cheaper than Walmart, some awesome Aldi hacks, and whether or not Aldi sells tofu. You can also check out our compilation of Free Aldi Images & Photos With Creative Commons.
For a store that proudly only carries about 4,000 different items, Aldi’s numerous private labels make the store aisles seem incredibly well-stocked.
Whether you’re making your weekly grocery trip or looking for an exercise bike, Aldi has what you need (at some point during the year) and they’re not going to make you over-pay for it.