Aside from providing reliable services, companies also need to boost their customer base with solid branding.
A lot of times, this includes coming up with a catchy slogan. Grubhub has had several slogans and we did some digging into what the current one is, so keep reading to find out!
What Is Grubhub’s Slogan In 2023?
Grubhub’s current main slogan is “Grub what you love,” which was first used around 2020. Grubhub changes slogans depending on the product in question, who’s featured, and the type of demographic it’s targeting in 2023. For example, Grubhub ads will feature a different slogan for restaurants and drivers. Grubhub also gets different slogans for new ad campaigns.
Keep reading to learn more about Grubhub’s slogans, including the main ones the company has used over the years, what they mean, and more!
What Does Grubhub’s Slogan Mean?
How we answer this question depends on which slogan you’re referring to because Grubhub has used several different ones over the years.
However, the “Grub what you love” campaign generated the slogan that most people are familiar with, so that’s the one we’re going to focus on.
Grubhub’s “Grub what you love” slogan is a play on words.
It’s derived by combining “grub,” which is a slang word for food, and “Grab what you love” to describe what you can do on the platform.
That said, “Grub what you love” is Grubhub’s most popular slogan yet but it’s not the official slogan, as we’ll discuss in the section below.
What Is the History of the Grubhub Slogan?
Before Grubhub landed on its current slogan tactic, there were several others before it, including the following:
- Happy eating
- Eating made easy
- Discover who delivers
- Who delivers?
These days, however, Grubhub does not use a single slogan. Instead, it changes depending on what the company’s goals are at the moment.
One of the easiest ways to demonstrate this push is in how a lot of Grubhub branded items like bags and cards don’t have a slogan attached to the company logo.
Grubhub commercials now use the kind of copy you see in print media (billboards, newspapers, banner ads, etc.) but it goes where the slogan traditionally would, i.e. right at the end of the spot.
When Did Grubhub Change Its Logo?
Grubhub changed its logo most recently in 2021, but this was the fourth one it had used since being founded in 2004.
In the latest update, Grubhub’s logo changed from red to orange and added an image of a house with a fork and knife that closely fit the company name and business.
Why Did Grubhub Become Orange?
Grubhub became orange because it fits in with the theme of its new parent company, Just Eat Takeaway, which acquired the company in June 2020 for more than $7 billion.
This change from red to orange also helps Grubhub stand out from other food delivery companies like Doordash which also use red.
What Is the Song in the Grubhub Commercial?
Grubhub’s “Delivery Song” commercial uses a song called “Soy Yo” by a Colombian band named Bomba Estéreo.
“Soy Yo” is a Spanish phrase meaning “it’s me,” and the song was released in 2015 and went viral long before it was used by Grubhub.
This commercial itself also went viral and is the reason that the “Grub what you love” campaign resulted in what many people now consider Grubhub’s slogan.
Grubhub’s current, most popular slogan is “Grub what you love” which was introduced in 2021. Before that, Grubhub used several different slogans, including “Who delivers?” “Happy eating” and “Discover who delivers.”
These days, Grubhub does not focus on a single slogan. Instead, the company changes slogans depending on the current marketing push, including factors like who the company is targeting and celebrity endorsements being featured.