Is Simple Truth a Kroger Brand? (All You Need to Know)

Most retailers offer their customers a collection of their private label products stocked alongside other products in the store.

If you shop at Kroger, you might have seen products under the Simple Truth brand and wondered who owns these products. Here’s what I discovered in my research about Kroger and Simple Truth!

Is Simple Truth A Kroger Brand In 2022?

Simple Truth is one of Kroger’s private-label brands in 2022. Compared to other Kroger products, Simple Truth is the retailer’s highly successful natural and organic brand launched to cater to the growing demand for these products. With over 30 product categories, the Simple Truth brand includes many foods, such as milk, meat, and eggs.

To learn more about the Simple Truth brand, when it was established, and the types of products under it, read on!

When Was Simple Truth Launched?

Kroger first launched the Simple Truth brand in 2012 and announced two new product categories: Simple Truth and Simple Truth Organic.

Over the years, Kroger has expanded the brand and introduced other product categories to meet the market demand.

In 2019, Kroger launched Simple Truth Plant-Based, focusing more on plant-based foods.

Where Can You Get The Simple Truth Brand?

Simple Truth product categories are exclusive to the Kroger family of stores; therefore, you can find them at all banner stores operating under Kroger.

That said, you can find the Simple Truth brands at the following retailers:

  • Smith’s
  • Ralphs
  • Food 4 Less
  • Foods Co
  • Harris Teeter
  • Roundy’s
  • King Scoopers
  • Fred Meyer
  • Baker’s
  • QFC
  • Dillion Companies
  • City Market
  • Home Chef
  • Metro Market

What Products Does Kroger Sell Under Simple Truth?

Simple Truth has different products, including food, household goods, groceries, and beauty products.

Also, products under this brand are free from artificial ingredients and preservatives; therefore, they are ideal for customers looking for organic items.

Further, customers can buy natural products such as eggs, meat, chicken, milk, salads, dried food, soda, yogurt, and quinoa.

Apart from food, household items are under the brand, including cleaning products, wipes, and baby diapers.

Recently, Kroger introduced the Simple Truth Plant-Based products, including:

  • Sausages
  • Cream cheese
  • Queso
  • French onion dip
  • Chocolate chip cookie dough
  • Bolognese pasta sauce
  • Meatless burger patties
  • Deli slices

How Much Does Kroger Make Off Simple Truth?

How Much Does Kroger Make Off Simple Truth?

Since its introduction in 2012, the Simple Truth brand has been quite beneficial to Kroger.

Due to the high demand for natural and organic products, Simple Truth has successfully generated more than $3 billion in annual sales in the 2020 fiscal year.

Are Simple Truth Products Good?

Simple Truth products are excellent and worth purchasing; however, it depends on what you need to buy.

As more people switch to organic lifestyles, the Simple Truth brand products become more desirable. However, customers need to know whether the products are legitimately organic.

For instance, the Simple Truth organic brand got recently sued for high lead contamination. So, you can be cautious about the products you purchase in this case.

Still, in general, most products are loved by customers because they are fresh, affordable, and free from preservatives; and they are healthier than other products found at Kroger.

In addition, Simple Truth Organic products are certified by the USDA, and they are approved to be safe.

How Can You Spot Simple Truth Products At Kroger?

When shopping at any Kroger family store, you can easily spot products from the Simple Truth brand because they have packaging that’s easy to identify.

Additionally, they have a unique icon and Simple Truth logo, making it easier for customers to find them on the shelves.

However, if you can’t find them easily, you can consult the Kroger associates to direct you.

Simple Truth Vs. Kroger Products: What’s The Difference?

Compared to the other products found at Kroger stores, Simple Truth product categories are 100% natural and organic. That said, they don’t have additional preservatives.

Also, they are relatively healthier; therefore, they are ideal for customers that need natural products.

Can You Return Simple Truth Products To Kroger?

If you purchase products under the Simple Truth brand that you need to return, you can do so as long as it’s within 30 days from the day of purchase or delivery.

Fortunately, Kroger’s return policy still applies to these products.

With that, you need to return the products in their original condition and packaging and the original receipt as proof of transaction.

If you ordered the items online, you can ship them back or consult the Kroger associates for more information about the return process.

Can You Use A Gift Card To Purchase Simple Truth Products?

When shopping, you can use a gift card to purchase Simple Truth products or other items at Kroger; there’s no difference as they are both under one brand.

Therefore, you can earn loyalty points and take advantage of discount coupons and offers available at the store to save money.

To learn more, you can also read our posts on who makes Kroger’s ice cream, Kroger vs Walmart, and what is Kroger’s Scan & Go service.

Conclusion

Simple Truth is one of Kroger’s private-label brands.

Compared to other Kroger products, Simple Truth is the retailer’s highly successful natural and organic brand launched to cater to the growing demand for these products.

With over 30 product categories, the Simple Truth brand includes many foods, such as milk, meat, and eggs.

Additionally, they have household products and other items such as wipes and baby diapers.

Finally, Simple Truth products are different from other items at Kroger because they don’t have artificial preservatives.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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