What Is Amazon Automation? (All You Need to Know)

Amazon may be the world’s most popular online store, but it’s also a leader in digital web services and tech solutions.

If you’re interested in e-commerce services, you may be wondering: what is Amazon automation? I was intrigued by this concept, too, so I started researching, and here’s everything I learned!

What Is Amazon Automation In 2024?

Amazon automation refers to Amazon’s suite of technology solutions that automate business tasks, such as fulfillment, chatbots, accounting, PPC advertising, and inventory management in 2024. Fulfilled by Amazon is a key example, as the program allows sellers to outsource order packing, shipping, returns, and inventory to Amazon’s full-scale fulfillment centers.

Keep reading our detailed guide for all you need to know about Amazon automation, including how it works and how it helps Amazon sellers, along with other facts!

How Does Amazon Automation Work?

Amazon automation includes the company’s cutting-edge technologies that streamline business processes with automatic workflows.

Demand planning, order entry, order fulfillment, chatbots, and advertising are just a few of the ways in which Amazon automates business functions to assist sellers and business owners.

Think of it this way – Amazon is following in the footsteps of automated assembly lines, except its efforts are focused on making business processes more efficient and profitable.

Fulfillment by Amazon is one of the best examples of Amazon automation in action. Sellers pay extra for this service, but then they have all their inventory, packing, and shipping maintained.

Automated solutions handle repetitive tasks automatically, whether it’s through robot technology, innovative software, or routine physical labor that regularly processes such tasks on the seller’s behalf.

As a leading tech company, Amazon integrates its automation solutions into seller services, giving merchants first dibs on automated fulfillment and tracking support.

Outside of Amazon, there are third-party companies that provide software support and management services to further automate selling procedures.

The more automated support an Amazon seller goes for, the higher the cost. However, many sellers find it worth it to pay extra fees for automated solutions that boost their Amazon sales.

What Is Amazon FBA?

What Is Amazon FBA?

Amazon FBA is a seller service where merchants pay a fee to Amazon in exchange for order fulfillment and shipping management.

Amazon automates seller services by handling all shipping, warehousing, returns, and refunds to FBA members, allowing third-party merchants to focus more on selling and less on logistics.

With Amazon FBA, sellers send large quantities of products to fulfillment centers so Amazon staff can pack and ship deliveries throughout its expansive network.

This inventory management helps merchants keep track of low stock levels and reorders, which is made even easier with special software that monitors product supply around the clock.

There are also Amazon automation stores that manage e-commerce product listings and storefronts.

FBA merchants often take advantage of additional Amazon automation options like accounting, email campaigns, and point-per-click advertising.

It’s all part of Amazon’s efforts to make the selling process easier for merchants and offer support to small and medium-sized merchants.

What Are the Benefits of Amazon Automation?

Amazon automation solutions are in high demand thanks to a wide range of benefits, including:

  • Frees up limited staffing resources
  • Gives small businesses more time to grow their business
  • Supports entrepreneurs and new businesses, eliminating set-up stress
  • FBA increases exposure with products qualifying for Prime free two-day shipping
  • Optimized product listings with keyword search and tests for higher rankings
  • PPC software tools to improve ad visibility without going over budget
  • Automated review tool for seller feedback campaigns
  • Automated email campaigns to drive traffic back to your store
  • Pre-programmed chatbot software

These are just a few of the advantages of using automated Amazon programs, both those directly through the e-commerce giant as well as third-party Amazon automation providers.

Should I Use Amazon Automation?

If you’re new to selling on Amazon or you’re looking to expand your business, Amazon automation tools may be a good idea.

That’s because high-tech automated solutions take the pressure off small businesses and allow merchants to focus on selling and bringing in new customers rather than the behind-the-scenes work.

When you want help optimizing product listings, managing PPC ads, and protecting your brand from listing and price changes, automated tools make the most sense.

It’s also good for bookkeeping, accounting, and profit/loss tracking, all of which are essential to keeping a successful Amazon store running.

Amazon automation solutions are incorporated into Seller Central, so you can explore the offerings and see which automated tools work for your business.

To learn more, you can also read our posts on Amazon Seller complaints, Amazon Seller app not working, and what is Amazon archive order.


For anyone selling goods online, it’s worth looking into Amazon automation. This refers to all of Amazon’s automated services that streamline the selling process, including order entry, fulfillment, supply planning, and email campaign creation.

Amazon automation services are available through the seller platform. The most popular automated Amazon service is Fulfilled by Amazon, which is when third-party sellers pay a fee for Amazon fulfillment centers to dispatch orders and manage inventory.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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